Get Social!
485 views | +0 today
Follow
Get Social!
Thoughts and articles on Social networks and Social Corporate Strategies
Your new post is loading...
Your new post is loading...
Scooped by Romain Franczia
Scoop.it!

India's Flipkart Raises $1 Billion, Among The Largest In Single Funding Round In Global E-Commerce

India's Flipkart Raises $1 Billion, Among The Largest In Single Funding Round In Global E-Commerce | Get Social! | Scoop.it
India’s biggest online retailer Flipkart has raised $1 billion in fresh capital from new as well as existing investors with a goal to become the “mobile e-commerce company of the future.” The amount is the single largest round by any Indian internet company and is among the largest in a [...]
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists | Get Social! | Scoop.it
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing; we all need to become marketing strategists. Here's how.
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

SPMD Kenshoo launches Intent-Driven Audiences, matching search ads to Facebook - Inside Facebook

SPMD Kenshoo launches Intent-Driven Audiences, matching search ads to Facebook - Inside Facebook | Get Social! | Scoop.it
Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced Wednesday the launch of Intent-Driven Audiences. This new tool matches clicks on search ads with audiences on Facebook in real time.
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

[E-publicité] Les infos à ne pas rater : les revenus générés par les liens sponsorisés ont augmenté de 12 %, Tati choisit ZeBestOf… | FrenchWeb.fr

[E-publicité] Les infos à ne pas rater : les revenus générés par les liens sponsorisés ont augmenté de 12 %, Tati choisit ZeBestOf… | FrenchWeb.fr | Get Social! | Scoop.it
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

INFOGRAPHICS: Kenshoo Search Advertising Trends – Q1 2014

INFOGRAPHICS: Kenshoo Search Advertising Trends – Q1 2014 | Get Social! | Scoop.it
The Kenshoo Search Advertising Trends infographics provide metrics on search marketing trends, by region, through Q1 2014.
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Kenshoo POV on Google Paid Search Query Updates | Dave Slater | Kenshoo Blog

Kenshoo POV on Google Paid Search Query Updates | Dave Slater | Kenshoo Blog | Get Social! | Scoop.it
Google announced today that it will soon stop passing search query data on paid search clicks originating from a subset of searches (those originating from SSL searches). Last year, a similar restriction was implemented on clicks from organic search results...
Romain Franczia's insight:

Our perspective on recent changes announced by Google today

more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Mingleton Is Tinder For Strangers In The Room With You | TechCrunch

Mingleton Is Tinder For Strangers In The Room With You | TechCrunch | Get Social! | Scoop.it
A startup called Mingleton is introducing a new mobile dating application that uses iBeacon technology to help you connect only with people you can see..
Romain Franczia's insight:

Next killer app?

more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Le «World Wide Web» fête ses 25 ans

Le «World Wide Web» fête ses 25 ans | Get Social! | Scoop.it
Il y a 25 ans, le web n'était qu'une idée folle. Le phénomène mondial a pourtant été amené à changer la vie de milliards de personnes.
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

How "House Of Cards" Producer Dana Brunetti Knew The Netflix Model Would Win

How "House Of Cards" Producer Dana Brunetti Knew The Netflix Model Would Win | Get Social! | Scoop.it
What once seemed crazy now seems visionary: Release an entire season of a TV show and let fans binge to their heart's content. Here's why Dana...
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

House of Cards – Vite, ça va refroidir ! - Des séries... et des hommes

House of Cards – Vite, ça va refroidir ! - Des séries... et des hommes | Get Social! | Scoop.it
Le 14 février dernier, Netflix lançait à grand bruit la deuxième saison de sa série étendard, House of Cards. 2% des abonnés américains du service de vidéo à la demande ont englouti les 13 nouveaux épisodes en l'espace d'un week-end,...
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Who Will Win the Race For The Marketing Cloud?

Who Will Win the Race For The Marketing Cloud? | Get Social! | Scoop.it
The arms race among top b-to-b brands IBM, SAP, Salesforce, Oracle and Adobe to build the best cloud suite of tools for the CMO is in full swing,
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Top 5 Innovative Digital Marketing Agencies

Top 5 Innovative Digital Marketing Agencies | Get Social! | Scoop.it
The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right...
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Top tips: What the World Cup can teach us about real-time marketing - Netimperative - News

Top tips: What the World Cup can teach us about real-time marketing - Netimperative - News | Get Social! | Scoop.it
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Facebook's Shock PayPal Poach Is Ultimate Move For Your Mobile Money

Facebook's Shock PayPal Poach Is Ultimate Move For Your Mobile Money | Get Social! | Scoop.it
Facebook’s shock announcement - that it is poaching PayPal President David Marcus to run its messaging business - is its most audacious, defiant aim at being the company to transfer your mobile money - so far. It faces a long road ahead to success, however, because of its current official lack of such an operation.

The move to appoint Marcus, who has a strong business and mobile coding background, is somewhat of a broadside against PayPal, Western Union, Moneygram and other key transfer businesses, as Facebook will eventually be able to draw on access to its more than one billion users - nearly seven times the customer base of the largest payment rivals.
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Watch Dogs Hacks Into the Ubisoft Record Books - UbiBlog - Ubisoft®

Watch Dogs Hacks Into the Ubisoft Record Books - UbiBlog - Ubisoft® | Get Social! | Scoop.it
Thanks to all of you, Aiden Pearce is now one of our biggest heroes – Watch Dogs has smashed a Ubisoft record for first-day sales.
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Q1 2014: Mobile devices account for over one-quarter of search spend, clicks | Chris Costello | Kenshoo Blog

Q1 2014: Mobile devices account for over one-quarter of search spend, clicks | Chris Costello | Kenshoo Blog | Get Social! | Scoop.it
As the proliferation of smartphones and tablets continues unabated, search marketers are devoting more of their resources to these devices.
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Google n'arrive pas à enrayer la chute de son coût par clic

Google n'arrive pas à enrayer la chute de son coût par clic | Get Social! | Scoop.it
La démocratisation du mobile pénalise les performances de Google qui, en dépit d'un chiffre d'affaires en hausse, inquiète les experts.
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Tel Aviv’s Kenshoo Raises $20M; Valuation $400M to $500M - Venture Capital Dispatch - WSJ

Tel Aviv’s Kenshoo Raises $20M; Valuation $400M to $500M - Venture Capital Dispatch - WSJ | Get Social! | Scoop.it
The company provides software that allows advertisers to manage all their online marketing campaigns from one place
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Social@Ogilvy: Facebook Zero: Considering Life After the Demise of Organic Reach

Social@Ogilvy: Facebook Zero: Considering Life After the Demise of Organic Reach | Get Social! | Scoop.it
  Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes reduced it even more. By February 2014, according to a Social@Ogilvy […]
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Ubisoft va enfin lancer « Watch Dogs », son nouveau jeu phare

Ubisoft va enfin lancer « Watch Dogs », son nouveau jeu phare | Get Social! | Scoop.it
L'éditeur français a fixé au 27 mai la date de sortie de cette nouvelle licence. Un retard de six mois pour ce jeu, qui devrait peser 15 % de...
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Criteo acquires Tedemis for €21 Million in its first acquisition post-IPO

Criteo acquires Tedemis for €21 Million in its first acquisition post-IPO | Get Social! | Scoop.it
Criteo announced today that is has acquired Tedemis, a real-time opt-in email marketing solution solutions startup, for €17 Million in cash and €4 Million
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Clicked: Algorithms That Predict Who Responds to Marketing Campaigns

Clicked: Algorithms That Predict Who Responds to Marketing Campaigns | Get Social! | Scoop.it
We all leave countless buying signals online. These are hard for humans to find, but powerful algorithms can tell who is your most likely next customer.
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

ExactTarget Marketing Cloud Overview Demo - YouTube

Connect with your customers like never before through personalized digital marketing campaigns! http://exacttarget.com - ExactTarget is a leading global prov...
more...
No comment yet.
Scooped by Romain Franczia
Scoop.it!

Le CRM BtoC, nouvelle arme des agences digitales ?

Le CRM BtoC, nouvelle arme des agences digitales ? | Get Social! | Scoop.it
Les acteurs du digital doivent aujourd’hui redoubler d’effort, de créativité et s’associer à des solutions de gestion de données Marketing pour s’imposer et faire face aux attentes des annonceurs.
more...
No comment yet.