Information Does Not Equal Insight | Get better insight - ask me how? |

It has long been assumed in the BI community that more information is "a good thing" when it comes to making better decisions. Except when there is too much information...when we encounter information overload.This leads us to look beyond information as the sole or, even, majority basis for decision making. Rational choice theory has long held sway as the foundation of thinking about business decision making. In recent years, the roles of intuition, gut-feeling, emotional state and intention are slowly coming to the fore as possible contributors.