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Webdesign forSmall Businesses: Marketing and Conversion
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Giving Your Brand Primal Power Through Storytelling

Giving Your Brand Primal Power Through Storytelling | Get Audience, Convert | Scoop.it
“Once upon a time…”

 

Those four little words, when combined, have an amazing allure, simply because we know that they signify that something special is about to happen…a story.

 

Humanity has used stories from the beginning to bind communities, create movements, inspire religions, and promote patriotism. From cave drawings to campfire tales, from papyrus writings to the Gutenberg Bible, our species has always rallied around stories--narratives that had the ability to hit us where we live and take us to someplace new.

 

At our agency, we make what we call “story-selling” an essential component of our branding efforts with our clients. We’ve seen first-hand that, when you create the proper story, you’ve done most of the heavy lifting required to build a successful brand.

 

The question, though, is why – why do stories have such “primal power” when it comes to influencing an audience?

 

It turns out there’s a perfectly good scientific explanation: Stories affect us on both on an incredibly deep intellectual and emotional level that we are just beginning to understand.


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Generate Trust With Your Landing Page Copy | 10 Idiot Proof Ways | The Daily Egg

Generate Trust With Your Landing Page Copy | 10 Idiot Proof Ways | The Daily Egg | Get Audience, Convert | Scoop.it
Demian Farnworth of The Copybot describes ten ways to generate trust with your landing page copy.
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How To Grab Attention With Your Website Home Page Introduction | The Daily Egg

How To Grab Attention With Your Website Home Page Introduction | The Daily Egg | Get Audience, Convert | Scoop.it
Stephanie Hamilton shows eleven ways to grab attention with a website home page introduction.
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9 infographics marketers need to see - iMediaConnection.com

9 infographics marketers need to see - iMediaConnection.com | Get Audience, Convert | Scoop.it

"Here's a summary of digital marketing budget trends for 2012, made simple and tasty looking." - from 6S Marketing

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The Secret to Winning With Web Analytics? Starting Right

The Secret to Winning With Web Analytics? Starting Right | Get Audience, Convert | Scoop.it
Google's digital marketing evangelist breaks down five steps to starting your company on the right web-analytics track.
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Get The Action You Want On Your Website Using These Four Visual Cues | The Daily Egg

Get The Action You Want On Your Website Using These Four Visual Cues | The Daily Egg | Get Audience, Convert | Scoop.it
Learn four ways to visually design your website to direct the action you want from your website visitors in this article from The Daily Egg.
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What a Unique Selling Proposition Really Means and Why Your Business MUST Have One

The problem with book definitions is that they rarely help with understanding what a term like this means. So what exactly is a unique selling proposition, and how will having one help you business to succeed?
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Designing Call-To-Action Buttons | 6 Factors Everyone Should Know | The Daily Egg

Designing Call-To-Action Buttons | 6 Factors Everyone Should Know | The Daily Egg | Get Audience, Convert | Scoop.it
Stephanie Hamilton describes six factors everyone should know about designing call-to-action buttons.
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Rafflecopter - Easily Create Blog Giveaways & Sweepstakes For Free :)

Rafflecopter - Easily Create Blog Giveaways & Sweepstakes For Free :) | Get Audience, Convert | Scoop.it
Rafflecopter makes it crazy-simple to create, run, and enter online giveaways and sweepstakes.
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