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Ignacio Sánchez: Liderar en tiempos de transformación digital

Ignacio Sánchez: Liderar en tiempos de transformación digital | Gestión Sanitaria | Scoop.it
“ Resumen de la charla que impartió Ignacio Sánchez (Director General de Leroy Merlin) en el CIC4.0 sobre el liderazgo en tiempos de transformación digital”
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#RRHH Del directivo que empuja al líder que impulsa

#RRHH Del directivo que empuja al líder que impulsa | Gestión Sanitaria | Scoop.it
“ Por Miguel Angel Pérez Laguna - Una de las razones por las que no conseguimos el liderazgo real dentro de un equipo es que el liderazgo como tal sigue siendo”
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Professional use of social media (for medical students)

“ Lecture to uOttawa 1st year medical students on the benefits and challenges of using social media professionally”
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17 Provider Reputation Stats that Every Practice Needs to Know

17 Provider Reputation Stats that Every Practice Needs to Know | Gestión Sanitaria | Scoop.it
“Online reputation has never been more important. This infographic shows the importance of social media and online reviews. ”
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How To Social Media For Pharma Companies | Best Tips To Use Social Media For Pharma

How To Social Media For Pharma Companies | Best Tips To Use Social Media For Pharma | Gestión Sanitaria | Scoop.it

Everyone has well adapted to the social media both in their professional and personal lives in a verity of ways. Sure, there are other marketing methods but nothing really can replace the social media marketing. The amount of audience you can engage with, customer interactions etc. are some of the benefits that you get while using social media marketing techniques. But it is very important to use it in the right way, therefore, here we will discuss the best tips to use this type of marketing to avail the maximum benefits.

- You can play safe and smart by switching to be more active in the B2c social media conversions. Pharmaceutical companies should improve their practices to be good at communicating at an enterprise level without risking their regulatory non-compliance. Most of the companies benefit by this doing only. - You can also enhance your benefits and profits by extending the customer service to the more social media channels. These days, people look for the platforms where they can contact them directly and instantly. Therefore, by extending your reach you can get more potential customers. - Most of the social media platforms offer customer service tools such as messengers, quick replies etc. to provide better user experience. If you own a pharma company then it is important for you to leverage these channels to get the maximum benefits in terms of everything. - You need to constantly monitor all your social media accounts and platforms to keep a regular check on your performance. You can also interlink your social media profiles to get better results and better potential customers on a daily basis.

What are the benefits of using Social Media Marketing for Pharma Companies?

There are plenty of benefits of using Social Media Marketing not only for the Pharma companies but for every online business. Social media marketing has really grown a lot in the recent years because of the variety of reasons. Here we will let you know the various perks of using this type of online marketing for your Pharma company.

- - With the best social media marketing services, you will get better brand recognition than any other marketing method. - The companies that engage in the social media marketing gets more loyal and potential customers as compared to any other offline marketing method. - As you will get more traffic, the chances of conversions also get increased. You get more leads and conversions the moment you start putting efforts on the social media. Your business gets higher conversion rates than usual. - Your Pharma company will get higher brand authority and higher credibility. - Social media marketing services are cost- effective. This means you will get way better results than offline marketing in an affordable rate.

Conclusion

Social media marketing has not only made the user’s life easy but also the companies that crave for promoting their business on a larger scale. But using it incorrectly can get you nowhere. Aforementioned are the best tips for you to use them in the right way. I hope this might have been useful for you in some way. So, go ahead and use these tips to enhance your Pharma business right now.


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Value-based care puts health plans and health providers on the same team - Health Management Technology

Value-based care puts health plans and health providers on the same team - Health Management Technology | Gestión Sanitaria | Scoop.it
“ Most successes in creating better outcomes at lower cost are ones in which health plans and healthcare providers are on the same team, sharing risk and sharing responsibility for improving member/patient outcomes. The mechanism for successful collaboration has been well-designed value-based contracts that are mutually beneficial. But even the successful teams in healthcare are still”
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Efecto Rip Van Winkle: la relatividad del tiempo

Efecto Rip Van Winkle: la relatividad del tiempo | Gestión Sanitaria | Scoop.it
“ Psicología para todos. Curiosidades, investigaciones, noticias. Desarrollo personal y autoayuda.”
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Innovar desde las personas. 10 fundamentos de un cambio paradigma

Innovar desde las personas. 10 fundamentos de un cambio paradigma | Gestión Sanitaria | Scoop.it

Las reglas de la gestión empresarial están en crisis pues fueron diseñadas para tiempos lentos y estables. El fenómeno que está provocando cambios más profundos en la gestión empresarial es la asunción que la innovación es la principal prioridad empresarial y que para ser efectivo en Innovación la base es una nueva forma de gestión del talento.

“Innovar desde las personas” es un nuevo paradigma que requiere sobre todo que la cultura cambie “cómo se hacen las cosas” “quien decide”, “cómo se potencian los cambios” y “cómo se gestiona la acción y el error”. [...]


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#HR Do business leaders really need empathy?

#HR Do business leaders really need empathy? | Gestión Sanitaria | Scoop.it

Putting yourself in someone else's shoes can leave you vulnerable to bias.But there’s actually something of a debate on about this. While the likes of Barack Obama speak of an ‘empathy deficit’ that needs to be resolved, and ITV chairman Peter Bazalgette writes of its virtues in his book The Empathy Instinct: How to Create a More Civil Society, others are not convinced.Yale psychologist Paul Bloom, for instance, calls empathy a terrible moral guide in his book Against Empathy: The Case for Rational Compassion. For him:‘Empathy is biased, pushing us in the direction of parochialism and racism. It is short-sighted, motivating actions that might make things better in the short term but lead to tragic results in the future. It is innumerate, favouring the one over the many. It can spark violence; our empathy for those close to us is a powerful force for war and atrocity towards others. It is corrosive of personal relationships; it exhausts the spirit and can diminish the force of kindness and love.’

by Adam Gale


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The Hospital of the Future is a Network

The Hospital of the Future is a Network | Gestión Sanitaria | Scoop.it
“ Connecting Care for Continuous Health The hospital of the future is not a physical location with waiting rooms, beds and labs. It will instead be a”
Via Chanfimao, Rémy TESTON, Lionel Reichardt / le Pharmageek
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Half of hospitals to adopt artificial intelligence within 5 years

Half of hospitals to adopt artificial intelligence within 5 years | Gestión Sanitaria | Scoop.it
“A new Healthcare IT News and HIMSS Analytics survey found population health and precision medicine among the initiatives where health IT professionals expect AI to have the greatest impact.”
Via Art Jones, eMedToday, Lionel Reichardt / le Pharmageek
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Art Jones's curator insight, April 17, 2017 12:48 PM

There was a time not too long ago when Healthcare was considered part of the late majority (diffusion of innovation curve).  Today healthcare has taken a leadership position, advancing cutting edge technologies to improve the quality of care.

 

Excerpt:

"About 35 percent of healthcare organizations plan to leverage artificial intelligence within two years — and more than half intend to do so within five."

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The Fundamentals of Medical Marketing: Why So Many Practitioners Struggle to Create Profitable Practices

The Fundamentals of Medical Marketing: Why So Many Practitioners Struggle to Create Profitable Practices | Gestión Sanitaria | Scoop.it
“ Every medical practice knows the importance of a marketing strategy, but not every practitioner has the time or resources to develop an effective strategy. So, what are the fundamental”
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4 Distintivos de las Organizaciones Sinergisticas

4 Distintivos de las Organizaciones Sinergisticas | Gestión Sanitaria | Scoop.it
“ En la búsqueda de optimizar los procesos que conllevan hacia la ejecución efectiva, surge la idea de la organización sinergistica qu”
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Las 10 tecnologías que mejorarán la sanidad

Las 10 tecnologías que mejorarán la sanidad | Gestión Sanitaria | Scoop.it
“ Todos los países occidentales han llegado a un acuerdo, casi unánime, sobre el problema que el envejecimiento progresivo de sus sociedades y la cronificación de algunas enfermedades supone. Vivir más cuesta más. Pero el reto no es sólo dar más años a la vida, sino más vida a los años. Y parece que todos también han acordado que es preciso innovar tecnológicamente para alcanzar una mejor forma de proveer asistencia sanitaria. Sin embargo, no es ese un asunto tan simple, porque la tecnología avanza a un paso más rápido que los cambios sociales o legales. Tenemos que afrontar los retos de salud y, a la vez, dedicar grandes esfuerzos para gestionarlos desde los niveles político, tecnológico y sanitario, sin olvidar a los propios usuarios y a los ciudadanos. Para ello, se van proponiendo y desarrollando nuevos marcos, como la sanidad basada en valor, que puedan implementar con éxito lo que se ha denominado Medicina 5P: preventiva, predictiva, participativa, personalizada y poblacional.”
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Design thinking, una técnica lúdica para innovar productivamente

Design thinking, una técnica lúdica para innovar productivamente | Gestión Sanitaria | Scoop.it
Había una vez tres jóvenes que vivían en la bahía de San Francisco. En 2006, el dinero no les alcanzaba para pagar el alquiler de
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Gestión tradicional vs. Gestión relativa

Gestión tradicional vs. Gestión relativa | Gestión Sanitaria | Scoop.it
“ por Javier Martínez y Alfonso Romay Una derivada interesante del nuevo enfoque de eficiencia y productividad que comentamos es la generación de recursos ociosos. La gest…”
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3 Ways Technology has Changed Healthcare

3 Ways Technology has Changed Healthcare | Gestión Sanitaria | Scoop.it

Technology is considered to be the driving force behind improvements in healthcare and, when you look at the rate of change and recent innovations, many find it hard not to agree with that observation.

Graduates of health informatics will no doubt agree that technology is impacting many aspects of our lives as breakthroughs in data collection, research and treatments allow medical providers to use new tools and find fresh and innovative ways to practice medicine into the future.

Better and More Accessible Treatment

A number of industry analysts have observed that increased accessibility of treatment is one of the most tangible ways that technology has changed healthcare. Health IT opens up many more avenues of exploration and research, which allows experts to make healthcare more driven and effective than it has ever been.

Improved Care and Efficiency

Another key area that has grown and continues to do so is patient care. The use of information technology has made patient care safer and more reliable in most applications.

The fact that nurses and doctors who are working on the frontline are now routinely using hand-held computers to record important real-time patient data and then sharing it instantly within their updated medical history is an excellent illustration of the benefits of health IT.

Being able to accumulate lab results, records of vital signs and other critical patient data into one centralized area has transformed the level of care and efficiency a patient can expect to receive when they enter the healthcare system.

An increased level of efficiency in data collection means that a vast online resource of patient history is available to scientists, who are finding new ways to study trends and make medical breakthroughs at a faster rate.

Software Improves Healthcare and Disease Control

The development of specific software programs means that, for example, the World Health Organization has been able to classify illnesses, their causes and symptoms into a massive database that encompasses more than 14,000 individual codes.

This resource allows medical professionals and researchers to track, retrieve and utilize valuable data in the fight to control disease and provide better healthcare outcomes in general.

Software also plays a pivotal role in tracking procedures and using billing methods that not only reduce paperwork levels, but also allow practitioners to use this data to improve quality of care and all around efficiency.

Doctors report that they are deriving enormous benefits from the drive toward a total system of electronic medical records; patients enjoy the fact that software has created a greater degree of transparency in the healthcare system.

We have seen many positive changes in health IT and expect to continue witnessing more exciting developments in the future!


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Technical Dr. Inc.'s curator insight, July 20, 2017 9:01 AM
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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These are the top 10 emerging technologies of 2017

These are the top 10 emerging technologies of 2017 | Gestión Sanitaria | Scoop.it
“A diverse range of breakthrough technologies, including “artificial leaves” that turn CO2 into fuel, and a technique that harvests water from air, could soon be playing a role in tackling the world’s most pressing challenges.”
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5 Modern Rules for Effective Hospital Marketing

5 Modern Rules for Effective Hospital Marketing | Gestión Sanitaria | Scoop.it

Hospital marketing is tricky, to say the least. You just cannot inspire patients to visit a hospital. However, it is important for you to increase your patient base in order to do justice to all the investments you have made in your hospital. The solution: marketing your hospital in a subtle but effective manner.

Recent research by Capstrat on hospital purchasing trends revealed that how today’s customers research and purchase medical services does not correspond with the marketing strategies designed to reach them. From the way they reach the target audience, to how they brand their products and services and which networks they utilize to connect with potential patients, hospital marketers need a fresh approach.

Hospital marketing should not be restricted to brand-building or sales support.

It is about making a positive connection with patients, on their terms.

If your hospital’s marketing program is focusing on any of the following areas, it is time to reconsider your branding strategies and how you want to portray yourself to patients:

- Non-care focus: Hospitals that focus on luxuries misinterpret why patients choose medical facilities. Patients choose hospitals on the basis of specific treatment expertise and online error-free or minimum-error medical histories. - Overusing outbound strategies: While many hospitals still use electronic media such as TV and radio ads and direct emails to capture patients’ attention, the marketing world has shifted away from outbound strategies. Instead, according to HubSpot, almost 92 percent of companies using inbound techniques such as blogs, search engine optimization (SEO) and social media witnessed an increase in site traffic and lead generation. - Short-range focus: Medical marketing requires patience. Since most patients do not need care immediately, hospital marketing must focus on the long-term nature of the industry. One of your potential patients may view an advertisement for your hospital but not need medical service for months or even years. Persistence and patience are must-haves for hospital marketers trying to attract more patients.

New rules for hospital marketing

Hospital marketing has taken an unforeseen turn. Some medical facilities are using hotel-like comforts to attract and pamper potential patients. However, these luxuries do not lessen concerns about high healthcare costs. Here are some of the newfound marketing rules you should adhere to for attracting more patients while building a strong, health-first brand.

1. Know your product

As a medical marketer, you spend most of your time thinking about your product. How to improve it, sell it, talk about it, whom to sell it to – this is what you are paid to dwell on. But here’s what you need to know: Customers rarely evaluate your product solely against other products in the same category. They have limited money to spend but have a lot of options. And if your products are deemed less important than others in the same category, beating out your competitors may not help you win the sale.

The solution

You must understand how your product category is perceived by your target audience in order to fully understand the environment in which you are operating. One of the easiest ways to start is by making some calls to current patients. Just ask them about the product options they have today and those they were considering when finalizing your product. Of course, a formal survey would be better. In addition, a survey would give you a reason to reach out to current and potential patients about things other than your product or service, which is a good thought.


2. Listen

What part of your marketing budget do you spend on listening versus telling your story? Most marketers spend most of their budget on telling. However, recent research has uncovered some surprising insights about what customers value most while purchasing a product. When asked, “What’s the advice you would offer to marketers trying to win your business?” empathy appeared at the top of the list. So, if you understand what customers demand and the challenges they face, your chances of success can go way up. Listen to your patients and hear what they have to say. Do not just assume that your product will fit everyone’s needs. So, are you listening?

The solution

It is about time you introduced some fresh elements into the marketing mix. To begin with, you can design a questionnaire. If you have tried almost every “telling” strategy under the sun, why not borrow a page from the political playbook and go on a listening tour? You can consider visiting current and potential patients, without any “promotional” agenda, and try to gather intelligence and build interpersonal relationships. However, if in-person visits do not sound like a good idea with your customer list or budget, you can plan a similar survey in a virtual environment.

3. Focus on after-sales

Skilled marketers focus on making the sale, but great ones know that what happens after the sale is just as critical. This is an important lesson for marketers. In most organizations, marketers focus most of their energy on the lead-up to the sale. This is because, essentially, salespeople and marketers are judged on sales numbers and their sales pipeline. Identifying potential clients, contacting them with the right message through the right channel, closing the deal. That is a typical sales routine. However, what happens after the sale is just as important.

Imagine replicating this scenario on hospital marketing teams and patients. Why? Because most potential patients depend heavily on word-of-mouth. They call their family and friends and look up online reviews in order to learn more about your hospital. And in those environments, what you did before attracting the patient to your hospital is not important at all. They want to know what happened after a patient visits your hospital. The real story is about the patient’s experience and his or her overall journey. If you are unable to shape that story, you are likely to miss the boat.

The solution

It is critical to map your marketing strategies against each touchpoint in the patient’s journey. If you are not spending a significant part of your total effort on what happens after patients visit your hospital, you have a lot of work to do. Surveys are certainly an effective way to keep in touch with patients after the consultation, and they can provide valuable feedback. Regardless of what strategy you choose, your goal should be to equip current patients with the information they need to help sell your services to their family and friends. Convert your patients into brand ambassadors.


4. Prioritize social media

As compared to other industries, hospitals have been slow to adopt social media. Most medical facilities have only a vague idea of what they would like to accomplish, but no defined goals, objectives or methods. They just “want to be on Facebook.” Many healthcare facilities understand the value of social media but are unsure of how to get the ball rolling or get their feet wet. Having a robust social media presence that supports all facets of your marketing strategies and engages your patients cannot be implemented overnight.

The solution

Consider the success of Mayo Clinic when crafting your social media strategy. The clinic’s Center for Social Media is the first of its kind. Mayo Clinic also has a YouTube channel that shows doctor interviews, treatment videos and stories about patients receiving outstanding care. New patients get eyewitness reports of the experience, right from check-in to follow-up care.

For healthcare marketers, social media is an opportunity to connect with potential and existing patients, discover partnership opportunities and seek professional advice. However, as medical professionals, you must keep in mind HIPAA guidelines when promoting your hospital and services on social media. Also, some social networks indulge in data-mining practices, which may turn off some of your patients. Having said that, most social media platforms provide benefits along with the much-needed security demanded by medical marketers. Design a social media strategy and start engaging with your patients. You can provide general healthcare advice and customer support and create brand awareness. Do not discount the power of hashtags and relevant images. With the right social media strategy, your marketing reach can get an incredible boost.

5. Strengthen the content marketing

The biggest mistake in content marketing is to create content that your target audience may not connect to or that does not portray your hospital as planned. Most content writers focus on creating sales-related and promotional content. Such content offers only a little or no value to your patients. Do not forget, your target audience is smart enough to identify and classify promotional content from informative content. Consequently, it is an attempt to sell your services and glorify your hospital brand that may make the potential patient abandon your website.How to overcome this problem?

The solution

Whether a hospital wants to increase its email marketing conversion rate or improve the click-through on its website, content is the key. All you need to do is to create unique, useful and engaging content for your target audience. When a valuable piece of content is created, your readership will grow. This will gradually increase your viewership. Effective content marketing programs take time to stabilize. Do not expect a new blog to drive 100 new patients the first day. However, rest assured, if you consistently create useful and informative content, you will notice an increase in your marketing ROI.


Get the first-mover advantage

Traditionally, hospitals have been observed as caregivers embedded in a ‘build it and patients will come’ approach. Marketing and branding were not always given priority since it is critical to keep costs low.

While some of the modern hospital marketing rules are playing to the strengths of online communications, traditional media continues to play a role. However, because the technology has shrunk the desktop to pocket size, greater personalization and patient engagement is the way to go. You must evaluate if your hospital is falling short and then follow these modern rules for hospital marketing. Your patients and your bottom line will thank you.

The hospital marketing rules discussed in this article can help to build strong, sustainable marketing campaigns that will foster brand awareness, expand your patient base, improve your online reputation and help you to deliver on your promises.


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Cuatro características de las personas con inteligencia intuitiva.

Cuatro características de las personas con inteligencia intuitiva. | Gestión Sanitaria | Scoop.it
“ Cuatro características de las personas con inteligencia intuitiva ”

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Manuel Gross's curator insight, June 29, 2017 11:27 PM
Por Valeria Sabater. A la hora de hablar de intuición no estamos hablando de magia, sino de una mezcla de racionalidad, experiencias previas, emociones y confianza en uno mismo. Las personas intuitivas reaccionan rápido porque se sienten seguras y confían en sus capacidades.
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JAMA study: technology to self-monitor blood glucose levels no better than traditional management of type 2 diabetes

JAMA study: technology to self-monitor blood glucose levels no better than traditional management of type 2 diabetes | Gestión Sanitaria | Scoop.it
“ Diabetes management is among the most active, well-funded and rapidly-evolving areas of digital health. Connected tools that allow people living with diabetes to monitor their own blood glucose levels and work with digital coaching platforms to choose the best lifestyle practices to stay healthy abound, as do analytics platforms that enable remote monitoring and more detail-rich data visualization to help clinicians keep better tabs on their patients. But compared with the traditional method of in-office visits, does self-monitoring of blood glucose (SMBG) via digital tools result in better health and wellness for people with non-insulin-treated type 2 diabetes? In the case of a 450-person cohort studied at 15 primary care practices across the University of North Carolina Chapel Hill health system, the answer was a flat “No.””
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WHY SOCIAL MEDIA IS IMPORTANT FOR HOSPITALS 

WHY SOCIAL MEDIA IS IMPORTANT FOR HOSPITALS  | Gestión Sanitaria | Scoop.it
“ Hospitals are seeing an increase of patients and visibility due to social media activity. Those hospitals that are not should read this article to see why social media is so important.”
Via Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek
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A prescription for the future: How hospitals could be rebuilt, better than before

A prescription for the future: How hospitals could be rebuilt, better than before | Gestión Sanitaria | Scoop.it
IN A nondescript part of Cleveland, in a room known as the bunker, a doctor, nurses and medical technicians gather to keep watch over 150 patients in special-care units and intensive-care beds. Their patients are scattered around the region, in clinics that have no specialists covering the night shift.
Via Philippe Marchal, Lionel Reichardt / le Pharmageek
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#Recomiendo #Liderazgo 7 FUENTES COMUNES DE LA FRUSTRACIÓN - en @INED21

#Recomiendo #Liderazgo 7 FUENTES COMUNES DE LA FRUSTRACIÓN - en @INED21 | Gestión Sanitaria | Scoop.it

El liderazgo, a menudo, nace de la frustración. El resultado de una profunda insatisfacción de cómo vemos qué son las cosas y un generamos un deseo ardiente de promover el cambio.


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Delegando Tareas

Delegando Tareas | Gestión Sanitaria | Scoop.it
“ Delegar, Delegar!!! Eso siempre es difícil para alguien que busca perfección en todo lo que hace. Entonces genera un conflicto interno porque se nos olvida un”
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