Estrategia & Competitividad
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Estrategia & Competitividad
Temas sobre dirección estratégica y competitividad.
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5 Reasons to Build your Brand

5 Reasons to Build your Brand | Estrategia & Competitividad | Scoop.it

We live in a world dominated by brands, yet a large proportion of SME business owners do not fully understand the value of a strong brand, or the reasons why every business should pay attention to developing their brand in the market they serve.

 

A strong brand, gets your business on the shopping list of potential consumers of your product or service, a list which will usually only contain the names of just three businesses.

 

This good article, discusses the importance of building a strong brand, and it provides five reasons why you need to ensure that you build a strong brand for your business.


Via Daniel Watson, Óscar Urribarrí
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The Leadership Development Road Map

The Leadership Development Road Map | Estrategia & Competitividad | Scoop.it
3,124 leaders provided their input for the Global Leadership Forecast 2014|2015, presented by DDI and The Conference Board. This vast amount of data brought us to 18 initial findings, with more to come.

View a snapshot of the data, and explore key questions on the path to organizational success by utilizing our Leadership Development Road Map.

Via David Hain
Óscar Urribarrí's insight:

Useful report on Leadership Development contains nice infographic explaining findings.

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Татьяна Слесаренко's curator insight, April 1, 2016 3:58 AM

Useful report on Leadership Development contains nice infographic explaining findings.

Jolene Pattison's curator insight, April 1, 2016 7:52 AM

Useful report on Leadership Development contains nice infographic explaining findings.

Kelly Coffee's curator insight, April 4, 2016 9:39 AM

Useful report on Leadership Development contains nice infographic explaining findings.

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How to Edit All Your PDF Files Online

How to Edit All Your PDF Files Online | Estrategia & Competitividad | Scoop.it
You don't have to install software just to fill in or edit a PDF. We have compiled online solutions you can turn to for all your PDF editing needs.

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Jeff Domansky's curator insight, March 14, 2016 3:38 AM

Useful list of social media tools for online editing of PDF Docs.

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Why You Need Social Media Advertising in a Mobile-First World

Why You Need Social Media Advertising in a Mobile-First World | Estrategia & Competitividad | Scoop.it

There are two things you can be sure of in today’s mobile world: Social media is booming, and most people use more than one device to browse the web.


Via Daniel Watson
Óscar Urribarrí's insight:

 

Those who are yet to be sold on social media advertising need to know that social networks are booming, and that for the majority of networks, those accessing their social media accounts via mobile devices, far outweigh those using desktop computers. The sheers numbers of those accessing social media platforms means that business owners who avoid social media advertising are missing out on a high proportion of their potential customers. If you need to be further convinced then this article is for you.

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QUENUM's curator insight, March 6, 2016 5:56 PM

 

Those who are yet to be sold on social media advertising need to know that social networks are booming, and that for the majority of networks, those accessing their social media accounts via mobile devices, far outweigh those using desktop computers. The sheers numbers of those accessing social media platforms means that business owners who avoid social media advertising are missing out on a high proportion of their potential customers. If you need to be further convinced then this article is for you.

ismokuhanen's curator insight, March 27, 2016 6:47 AM

 

Those who are yet to be sold on social media advertising need to know that social networks are booming, and that for the majority of networks, those accessing their social media accounts via mobile devices, far outweigh those using desktop computers. The sheers numbers of those accessing social media platforms means that business owners who avoid social media advertising are missing out on a high proportion of their potential customers. If you need to be further convinced then this article is for you.

Antonio Ormachea's curator insight, April 1, 2016 12:28 PM

 

Those who are yet to be sold on social media advertising need to know that social networks are booming, and that for the majority of networks, those accessing their social media accounts via mobile devices, far outweigh those using desktop computers. The sheers numbers of those accessing social media platforms means that business owners who avoid social media advertising are missing out on a high proportion of their potential customers. If you need to be further convinced then this article is for you.

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How the Internet of Things is becoming the 'Internet of Commerce’

How the Internet of Things is becoming the 'Internet of Commerce’ | Estrategia & Competitividad | Scoop.it

From a purely technical perspective, adding mobile payment hardware (NFC) to a device is easy, which is why major tech companies have been doing it since 2007.

The challenge, however, was creating safe services, at scale, that could make payments as digital as the people who will use them.

MasterCard has answered the call through with a variety of mobile payment innovations, from its digital wallet service MasterPass, to contactless technologies that make transactions faster, to commerce platforms like Android PayTM, Apple PayTM and Samsung Pay, even advanced tokenization services.

The future of payments doesn't just live on a smartphone, though....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 28, 2016 9:45 PM

Lots of new developments on the mobile and IoT payments horizon.

Antonio Ormachea's curator insight, March 10, 2016 8:36 AM

Lots of new developments on the mobile and IoT payments horizon.

delphine crommelinck's curator insight, March 23, 2016 5:24 AM

Lots of new developments on the mobile and IoT payments horizon.

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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | Estrategia & Competitividad | Scoop.it

I would addAre you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.

Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.

In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more.

Here we go! 


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, February 26, 2016 12:47 PM

I would add Scoop,it to the list of tools to use for content marketing.

Alexandre Guapyassu's curator insight, March 1, 2016 8:11 PM

I would add Scoop,it to the list of tools to use for content marketing.

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Where Will Social Media Users Go In 2016? (Infographic)

Where Will Social Media Users Go In 2016? (Infographic) | Estrategia & Competitividad | Scoop.it

A new infographic produced by AdWeek draws off data to break down 2015/2016 social network demographics. The data is reposted in its entirety.

Social Network Demographics: Key Takeaways
Embedded in these six pie charts is some very valuable information. If you’re not a data-person, we’ve got a few observations of our own for you to chew over. Find key takeaways from this chart at the article link.


Via Lauren Moss
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Sherry Bonelli's curator insight, February 16, 2016 9:10 AM

Interest social media channel stats.

María Dolores Díaz Noguera's curator insight, February 16, 2016 3:54 PM

Where Will Social Media Users Go In 2016? (Infographic) | @scoopit via @MYDstudio http://sco.lt/...

drula eric's curator insight, February 16, 2016 11:04 PM

De tous les moyens de promotion, il est probablement mieux adapté aux petites entreprises par son coût et surtout son efficacité.
Nous sommes tous inscrits sur les réseaux sociaux comme Twitter, Facebook, Google+, LinkedIn, ... nous avons tous des relations liées (amis, abonnés) avec des gens en harmonie avec notre entreprise. Ces relations probablement lu vos messages et à tour de rôle au prorata de leurs amis. . Dans le temps nous l'avons appelé le bouche à oreille, il a très bien fonctionné, même si le nombre d'épis était limitée
Aujourd'hui, il est ce qu'on appelle «faire du marketing viral."
Avec l'apanage des réseaux sociaux du nombre d'épis est immense.
Les obstacles et les difficultés:
Le nombre d'abonnés pour être significative (de l'expérience promu 20.000 abonnés génère des dizaines de consultations. Moduler la figure en fonction de l'industrie)
l'extension rapide du mur ou de nouvelles RSS rend votre communication éphémère. Il est rare que votre abonné dépasse les 10 premiers postes. Tu vas avoir ?? poster ?? promotions à des moments adaptés à vos abonnés. Pour surmonter ces obstacles, vous devrez investir du temps.
Par contre cette méthode présente plusieurs avantages:
. Un coût de pas de communication
. L'assurance, même si vous êtes dans un secteur très concurrentiel
Le retweet, je voudrais le ou l'un qui transforme votre abonné prescripteur.

https://futurenet.club/u/esselte974

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Struggling with Content Marketing? Here’s How to Make it Work!

Struggling with Content Marketing? Here’s How to Make it Work! | Estrategia & Competitividad | Scoop.it

A lot of businesses are starting to take content marketing seriously. However, just because more people are using content marketing as a means of obtaining customers, doesn’t mean that everyone knows what they’re doing.  In this post, we’re going to take a look at some of the common struggles that people face when it comes to content marketing.

 

We’ll look at each aspect of content marketing and what matters most.

 

By the end of this post, you’ll have a clear sense of what can be done in order to overcome the content marketing obstacles that your business is facing....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 10, 2016 2:08 AM

Neil Patel shares content marketing tips.

Monica S Mcfeeters's curator insight, February 10, 2016 5:03 AM

This presents some ideas on how to improve the content of your message.

eChatter's curator insight, February 10, 2016 8:46 AM

This is a great post with solid suggestions on how to use social media marketing as part of your SEO strategy. 

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10 Ideas for Improving Your Business Website

10 Ideas for Improving Your Business Website | Estrategia & Competitividad | Scoop.it

Your small business website is the online face of your business. But what do you put on your site. Members of the small business community, this week, shared some helpful tips on building a better business website.


Via Daniel Watson
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Paulo Martins's curator insight, February 2, 2016 3:45 AM

A lot of good hints that deserves your time, if you really want to improve the performance of your business website.

ismokuhanen's curator insight, March 27, 2016 7:05 AM

 

Any business seeking growth via acquiring more customers or clients needs to ensure that their business website performs effectively and attracts the right viewers. Far too many small business websites need reviewing and updating, and one barrier faced by business owners tackling this task, is finding ideas to make their site perform. The ten ideas outlined in this article should greatly assist anyone finding themself in this position.

Antonio Ormachea's curator insight, April 1, 2016 12:33 PM

 

Any business seeking growth via acquiring more customers or clients needs to ensure that their business website performs effectively and attracts the right viewers. Far too many small business websites need reviewing and updating, and one barrier faced by business owners tackling this task, is finding ideas to make their site perform. The ten ideas outlined in this article should greatly assist anyone finding themself in this position.

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How to Write a Content Marketing Plan Step-by-Step #contentmarketing

A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)

Via Brian Yanish - MarketingHits.com
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Therese Torris's comment, January 29, 2016 6:16 AM
Simple and effective!
Jim Barrett's curator insight, January 29, 2016 10:56 AM

Some good ideas!

 

Christelle Austruy's curator insight, March 6, 2016 9:15 AM

Une présentation Slide share qui résume comment mettre en place une stratégie de contenu marketing. Simple à comprendre, mais moins simple à mettre en oeuvre, mais passionant !

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10 social media trends govt communicators should pay attention to in 2016 | Auralie Valtat

10 social media trends govt communicators should pay attention to in 2016 | Auralie Valtat | Estrategia & Competitividad | Scoop.it

More and more, those who look ahead will have an advantage in digital communications, in particular on social media. Anticipating future trends is not just fun, and incredibly difficult too, it’s also vital if you want to be able to allocate your resources properly and develop an integrated communications approach across online and offline channels.

 

So, after some #Brusselslockdown week-end reading (Forrester, Gartner, Social Media Today, Mashable and more), here’s my take on what the 10 most probable social media trends of 2016 look like, with a focus on government communicators and how they can adapt to or anticipate these trends. Would love to hear about other trends I missed out on.

 

Here’s a visual summarizing the 10 trends, in case you’re lazy – aren’t we all? Probably trend 11 :-)....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 20, 2016 3:36 AM

Auralie Valtat put together a nice Trends Infographic.

Lukasz Kowalewski's curator insight, January 20, 2016 9:10 AM

#artikdesignedson

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The Anatomy of a Perfect Blog Post #Infographic

The Anatomy of a Perfect Blog Post #Infographic | Estrategia & Competitividad | Scoop.it
What elements should every blog post include? Check out this infographic on the anatomy of a perfect post to find out.

Via Brian Yanish - MarketingHits.com
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What Makes a Team Truly Great? 9 Defining Traits [Infographic]

What Makes a Team Truly Great? 9 Defining Traits [Infographic] | Estrategia & Competitividad | Scoop.it

There is a lot of research and opinion on what ingredients are necessary to build a high-performing team because it is one of the most difficult things to do -- you are essentially forcing people together -- but it's one of the biggest drivers of success in an organization. A poor performing team can negatively impact an entire organization, not to mention be the cause for missing goals or revenue targets. 

Weekdone created the below infographic detailing some of the defining characteristics of great teams. Learn what you should look for in a high-performing team and how to recruit to create your own. ...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 10, 2016 1:20 PM

Top team traits you can trust and use to build teamwork.

Marco Favero's curator insight, January 11, 2016 4:47 AM

aggiungere la vostra comprensione ...

Paulo Amendoeira's curator insight, January 14, 2016 6:21 PM

What Makes a Team Truly Great? 9 Defining Traits [Infographic]

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¿Sabe un Community Manager cómo conseguir 1.000 Seguidores en un mes?

¿Sabe un Community Manager cómo conseguir 1.000 Seguidores en un mes? | Estrategia & Competitividad | Scoop.it
No os voy a mentir. Como una Community Manager presa de la locura, yo era de las primeras personas en leer este tipo...

Via samuel a villegas, Óscar Urribarrí
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samuel a villegas's curator insight, March 20, 2013 10:48 AM

Segmentar siempre sera la clave del Marketing eficiente ... El conseguir infinitos seguidores, solo trae infinitos "desatendidos" ...  

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How to Use Social Media to Market Your Small Business

How to Use Social Media to Market Your Small Business | Estrategia & Competitividad | Scoop.it

Not sure how to use social media to market your small business or startup? We can help. Here are 9 ways social media can help you reach your goals!


Via Daniel Watson
Óscar Urribarrí's insight:

 

Social media marketing is assuming even greater importance for small business owners as the digital divide grows greater, and those embracing social media reap more benefits at less cost than those sticking with old style media, to promote and market their business offerings. Anyone yet to fully embrace social media as a great way to market themselves and their business, will find this comprehensive guide a good eye opener, and perhaps a tool to help them to embrace social media before they fall too far behind their competitors.

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ismokuhanen's curator insight, March 27, 2016 6:36 AM

 

Social media marketing is assuming even greater importance for small business owners as the digital divide grows greater, and those embracing social media reap more benefits at less cost than those sticking with old style media, to promote and market their business offerings. Anyone yet to fully embrace social media as a great way to market themselves and their business, will find this comprehensive guide a good eye opener, and perhaps a tool to help them to embrace social media before they fall too far behind their competitors.

Timothy Jacquet's curator insight, March 27, 2016 9:09 AM

 

Social media marketing is assuming even greater importance for small business owners as the digital divide grows greater, and those embracing social media reap more benefits at less cost than those sticking with old style media, to promote and market their business offerings. Anyone yet to fully embrace social media as a great way to market themselves and their business, will find this comprehensive guide a good eye opener, and perhaps a tool to help them to embrace social media before they fall too far behind their competitors.

Antonio Ormachea's curator insight, April 1, 2016 12:27 PM

 

Social media marketing is assuming even greater importance for small business owners as the digital divide grows greater, and those embracing social media reap more benefits at less cost than those sticking with old style media, to promote and market their business offerings. Anyone yet to fully embrace social media as a great way to market themselves and their business, will find this comprehensive guide a good eye opener, and perhaps a tool to help them to embrace social media before they fall too far behind their competitors.

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26 Creative Business Logo Design For Inspiration

26 Creative Business Logo Design For Inspiration | Estrategia & Competitividad | Scoop.it

Beautiful roundup of professionally designed logos for inspiration. 


Via Brian Yanish - MarketingHits.com
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26 Disruptive Tech Trends for 2016 - 2018 - Brian Solis

26 Disruptive Tech Trends for 2016 - 2018 - Brian Solis | Estrategia & Competitividad | Scoop.it

Rather than look at just one year ahead, I organized my research against a two-year horizon and then added an analytical layer of what each trend meant and why each was important. But that still wasn’t enough. Nothing moves in calendar cycles except for taxes, birthdays, anniversaries, earning reports, etc. 


So, this year, I added one year to the event horizon… Introducing the “26 Disruptive Technology Trends for 2016 – 2018.”


In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years-at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact....


Via Jeff Domansky
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Good Slideshare from Brian Solis.

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WikiBlinks's curator insight, March 5, 2016 1:26 AM

Good Slideshare from Brian Solis.

AUplaisir's curator insight, March 7, 2016 5:14 AM

Good Slideshare from Brian Solis.

Melanie COVINHES's curator insight, March 8, 2016 4:41 AM

Good Slideshare from Brian Solis.

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Who Are the 198 Million Ad Block Users? #Infographic

Who Are the 198 Million Ad Block Users? #Infographic | Estrategia & Competitividad | Scoop.it
Popular wisdom says that everyone hates advertisements. It’s why Netflix is so popular, cable subscriptions are steadily declining, and ad blocking has grown from 21 million users in 2009 to 198 million in 2015.  

Via Brian Yanish - MarketingHits.com
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Michael Bani's curator insight, February 24, 2016 3:58 AM

Qui sont les utilisateurs d'ad-block

Jeff Domansky's curator insight, February 27, 2016 10:52 AM

Interesting points of view on ad blocking. Maybe if the ad industry didn't create such terrible content, was less intrusive, more inclusive and actually produced valuable information, people wouldn't ad block? And I was a copywriter for many years! 

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13 Ridiculously Clever Lead Generation Tactics

13 Ridiculously Clever Lead Generation Tactics | Estrategia & Competitividad | Scoop.it

When it comes to lead generation, you hear the same things over and over again….You have to drive people to landing pages on your site and have them register with an email address, in order to receive your gated content. You hear it all the time because it works.

 

Once you get an email address, then you can begin to “court” those leads, and you keep in touch.But what if there were other ways to get leads – ways that you may not have thought about yet?

 

Well, there are.Here are 13 clever lead generation tactics for you to consider, so you don’t leave any leads on the table....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 25, 2016 11:02 AM

When it comes to lead generation tactics, most people go with the same ones every time. You might be leaving leads on the table if you don't use these practical tips.

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How to Apply Lean Marketing to Your Content Based Business

How to Apply Lean Marketing to Your Content Based Business | Estrategia & Competitividad | Scoop.it

I see many parallels between a startup as a whole and content marketing, and taking a lean approach to marketing could yield several benefits.

Most importantly, you’ll be able to get:

a better return on investment (ROI)more consistent results from your marketingless stress and frustration

 

In this post, I’m going to break down all the different ways that you can apply lean principles to your marketing—lean marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 10, 2016 11:04 PM

Smart content marketing tips from Neil Patel.

iPlandigital's curator insight, February 11, 2016 5:39 AM
nice !!
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5 Ways Content Marketing Can Drive: Brand Awareness

5 Ways Content Marketing Can Drive: Brand Awareness | Estrategia & Competitividad | Scoop.it
Brand awareness is the only way potential customers know who you are and what you do. Without it, your company can toss its snazzy content marketing out the window.
Via Brian Yanish - MarketingHits.com
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How To Create An Effective Unique Value Proposition 

How To Create An Effective Unique Value Proposition  | Estrategia & Competitividad | Scoop.it

A step-by-step process for attracting, converting and monetising the most profitable customers in your market. Let’s start with a simple premise: all customers are not created equal.  Some are dramatically more profitable than others.


Via Daniel Watson, Óscar Urribarrí
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Chuck Taylor's curator insight, February 7, 2016 11:27 AM

Great Article

Alexandru Otelea's curator insight, February 8, 2016 4:58 AM

I found it very useful.

Jean-Guy Frenette's curator insight, February 12, 2016 9:33 AM

PDGMan

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How To Create An Effective Unique Value Proposition 

How To Create An Effective Unique Value Proposition  | Estrategia & Competitividad | Scoop.it

A step-by-step process for attracting, converting and monetising the most profitable customers in your market. Let’s start with a simple premise: all customers are not created equal.  Some are dramatically more profitable than others.


Via Daniel Watson
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Chuck Taylor's curator insight, February 7, 2016 11:27 AM

Great Article

Alexandru Otelea's curator insight, February 8, 2016 4:58 AM

I found it very useful.

Jean-Guy Frenette's curator insight, February 12, 2016 9:33 AM

PDGMan

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How to Design PowerPoint Presentations That Pack a Punch - in 5 Easy Steps

How to Design PowerPoint Presentations That Pack a Punch - in 5 Easy Steps | Estrategia & Competitividad | Scoop.it
You don’t need to be a good designer, public speaker, or writer to design a powerful PowerPoint presentation. Here are a few helpful tips!

Via Baiba Svenca
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Jamie Fulcher's curator insight, January 21, 2016 5:10 PM

Great tips on planning and engaging your audience.

IFETH's curator insight, January 23, 2016 11:08 AM
À toutes fins utiles
Wendy Zaruba's curator insight, February 2, 2016 10:23 AM

Great tips for creating that Presentation in 5 easy steps.

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130 Ways to Get More Website Traffic

130 Ways to Get More Website Traffic | Estrategia & Competitividad | Scoop.it
Examples, details for each tactic, and a spreadsheet to help you decide the best traffic channels to go after

Via Daniel Watson
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Daniel Watson's curator insight, January 14, 2016 12:49 AM

 

Build it and they will come is a fallacy when it comes to attracting visitors to any business website. If you want to increase the volume of traffic visiting your website, you will need to work hard in many different ways, and monitor the effect of each attempt to increase traffic. Often working out ways to generate more traffic is the most difficult aspect of the task, and this problem is completely removed by this excellent and comprehensive guide. One to save and revisit often.

hakan can's curator insight, January 14, 2016 10:39 AM

Etiler çilingir

http://www.etilercilingir.org/

Denise Gabbard's curator insight, January 16, 2016 8:33 AM

Your website does you no good if no one visits it! This article gives you a comprehensive look at ways to get more eyeballs on your site, including which avenues are best for you to focus your time and effort on.