Generation Z
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Meet Generation Z - Generation X

Meet Generation Z - Generation X | Generation Z | Scoop.it
DISCOVER who is Generation Z, the generation following Gen Y. Their parents are Gen-Xers, their grandparents, Baby Boomers.
Jennifer James's insight:

Great effort in this report from Sparks and Honey.

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marissa goldberg's curator insight, November 24, 2014 12:52 PM

*Social Media Marketing*

This article is exceedingly important for anyone considering a career in marketing. Jenx67.com shares a report from NYC agency Sparks & Honey that comprehensively sums up our nations new generation group after millennials. In the article they state that millennials’ are the most reached generation in history! Generation Z is anyone born after 1995 and currently under the age of 18. They have grown up with technologies that millennials didn't, and learned to master them at a much younger age. These kids have access to information which can be correlated to a drop in violence and teen pregnancy. The article makes a point to say that these kids are more self-directed and independently motivated then the generation before. However, these kids are very reliant on their devices so they lack situational awareness or to work without being "plugged in."

 Without spoiling the entire report I highly urge you to click through and take a look yourself. Not only are these kids future consumers but they are future business owners and marketers and they know how to harness social media as research and use it to their advantage. I feel like this is an impactful article because Sparks & Honey give us ways to connect with generation Z. They are looking to the future and are way ahead of the game. Agencies are still trying to reach millennials but this agency is looking beyond that. I felt this was social media and ebusiness related because of how connected these kids are and will be in the future. They have access to on average 5 devices at a time making them prime targets for ebusiness marketing.

The last point that really stuck out in my mind was a comparison of generation Z vs millennials. They say that millennials think with a team orientation but generation Z thinks in a collective consciousness. This is the future of not just of America, but of the world. 

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Overparenting Generation Z via #GenZChat - Generations

Overparenting Generation Z via #GenZChat - Generations | Generation Z | Scoop.it
LEARN about overparenting and Generation Z, the generation born roughly between 1995 and 2014.
Jennifer James's insight:

On Generation X, helicopter parents, overparenting Generation Z.

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Who Is Generation X? - Generations

Who Is Generation X? - Generations | Generation Z | Scoop.it
An overview of Generation X (born between 1961 and 1981) including childhood, youth, parenting, career and characteristics.
Jennifer James's insight:

Who is raising the current generation of kids? Generation Z is being raised by Generation X.

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Doonesbury by Garry Trudeau, June 15, 2014 Via @GoComics

Doonesbury by Garry Trudeau, June 15, 2014 Via @GoComics | Generation Z | Scoop.it
One of the many great comics you can read for free at GoComics.com! Follow us for giveaways & giggles. (on overparenting http://t.co/FRT8tsT798)
Jennifer James's insight:

This will make all Generation X helicopter parents feel much, much better.

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