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How to Measure Your Social Media ROI Using Google Analytics

How to Measure Your Social Media ROI Using Google Analytics | General Sharing | Scoop.it

Do you want to understand your social media return-on-investment (ROI)?

 

Are you tracking the customer journey in Google Analytics?

 

In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business....


Via Jeff Domansky, Cambridge Marketing College
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Jeff Domansky's curator insight, December 4, 2014 10:40 AM

Good overview of social media ROI and basic ways to track it.

Smith_Lin's curator insight, December 10, 2014 3:21 AM

Could be useful for marketing

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Rescooped by Evelyn Lee from Physical and Mental Health - Exercise, Fitness and Activity
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Why fizzy drinks (and even sparkling water) are worse than you thought

Why fizzy drinks (and even sparkling water) are worse than you thought | General Sharing | Scoop.it
1. They speed up ageing - New Zealand Herald

Via Peter Mellow
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Rescooped by Evelyn Lee from Ebola News and Views
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On politics and the Ebola pathogen. Why does community resistance persist in Guinea?

On politics and the Ebola pathogen. Why does community resistance persist in Guinea? | General Sharing | Scoop.it

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Rescooped by Evelyn Lee from E-HEALTH - E-SANTE - PHARMAGEEK
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With a 3D printer, doctors get help prepping for complex surgeries - The Boston Globe

With a 3D printer, doctors get help prepping for complex surgeries - The Boston Globe | General Sharing | Scoop.it
Children’s has embarked on one of the nation’s most ambitious programs to integrate 3D printing technology into medical care with the aim of avoiding surgical complications, reducing the length of operations, and ultimately cutting costs.

Via Lionel Reichardt / le Pharmageek
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Rescooped by Evelyn Lee from Digital Marketing
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Evergreen Content: How to Choose the Best Blog Topics | Content Marketing Forum

Evergreen Content: How to Choose the Best Blog Topics | Content Marketing Forum | General Sharing | Scoop.it
Learn how to choose an evergreen blog topic and optimize it for long-term success.

Via Bill Cosgrove
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Scooped by Evelyn Lee
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Grace White: Girl with inoperable brain tumor shares hardships with Lauren Hill

Grace White: Girl with inoperable brain tumor shares hardships with Lauren Hill | General Sharing | Scoop.it
Grace White was hospitalized earlier this month to get stitches on her head when she first learned about her tumor.
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Rescooped by Evelyn Lee from Cambridge Marketing Review
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How to Measure Your Social Media ROI Using Google Analytics

How to Measure Your Social Media ROI Using Google Analytics | General Sharing | Scoop.it

Do you want to understand your social media return-on-investment (ROI)?

 

Are you tracking the customer journey in Google Analytics?

 

In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business....


Via Jeff Domansky, Cambridge Marketing College
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Jeff Domansky's curator insight, December 4, 2014 10:40 AM

Good overview of social media ROI and basic ways to track it.

Smith_Lin's curator insight, December 10, 2014 3:21 AM

Could be useful for marketing

Rescooped by Evelyn Lee from best email marketing Tips
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Enterprise Email Marketing- A Good Thing For Online Business World

Enterprise Email Marketing- A Good Thing For Online Business World | General Sharing | Scoop.it

enterIn this competitive marketing world, email marketing has really attracted many businesses attempting it than ever before. Also, using this method is very much essential for the enterprise running its business online.


Via Mohit Sandesh
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Rescooped by Evelyn Lee from Pharma Communication & Social Media
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Social Media Week focuses on ‘Impact of Social Media in Healthcare Sector’

Social Media Week focuses on ‘Impact of Social Media in Healthcare Sector’ | General Sharing | Scoop.it

Patient engagement and community building are the unexplored mediums Social Media Week (SMW), a worldwide event exploring the social, cultural and economic impact of social media, was recently held simultaneously in 12 cities including Berlin, Chicago, Johannesburg, London, Los Angeles, Miami.

It focused on the impact of social media in the healthcare sector and a panel discussion on the topic was held on the third day of the Social Media Week. It revolved around the various challenges faced by healthcare and pharma sectors to reach out to their audiences through social media. The panel discussion also touched important aspects of ‘patient engagement’ and on how to make patient education more interesting.


Via Dinesh Chindarkar
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Rescooped by Evelyn Lee from Social services news
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Training for salon staff to spot domestic abuse

Training for salon staff to spot domestic abuse | General Sharing | Scoop.it
HAIRDRESSERS and beauticians are to be trained to recognise and tackle the signs of domestic abuse in a pioneering initiative being rolled out in Scotland.

Via irissorg
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Rescooped by Evelyn Lee from Social services news
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Think before you tweet: a lawyers’ guide to using social media at work

Think before you tweet: a lawyers’ guide to using social media at work | General Sharing | Scoop.it
From breaches of confidentiality to airing workplace grievances, here’s what public servants should avoid online

Via Marie Ennis-O'Connor, irissorg
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irissorg's curator insight, December 1, 2014 4:34 AM

"an awareness of the common pitfalls and workplace boundaries, social media need not be a minefield"

Leanne Downing's curator insight, December 7, 2014 12:48 AM

Common sense advice on staying safe with social media. Why wouldn't you implement all of these as a matter of best practice?

Rescooped by Evelyn Lee from TSU Blogging
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Canada Road to Sky !!

Canada Road to Sky !! | General Sharing | Scoop.it

https://www.tsu.co/mithuhassan/12471076


Via Mithuhassan
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Mithuhassan's curator insight, November 30, 2014 6:02 PM
 

Elaine Hunter Canada Road to Sky ANYTHING.
Source : http://bitly.com/1vYQujA

Rescooped by Evelyn Lee from Inbound marketing, social and SEO
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The true meaning behind 35 top brand names

The true meaning behind 35 top brand names | General Sharing | Scoop.it
The true meaning behind 35 top brand names, Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins. | Marketing Magazine

Via James A Smith MCIM
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Rescooped by Evelyn Lee from TSU Blogging
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Amazing... adding more details would be incredible !!

Amazing... adding more details would be incredible !! | General Sharing | Scoop.it

Via Mithuhassan
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Mithuhassan's curator insight, November 26, 2014 5:19 AM
Looking for Incredible Photographer; who has captured this !!

Unfortunately where is this place and taken by whom don't know yet. Found as incredibly on Google Plus. Please do add some info about this, if you know.

Source : http://bitly.com/1xnQYPP
Shared by : Sungsun Choi http://bitly.com/1Cey3tV
Credit of Photographer : ????????
#photographerCredit #Photographername #tsu

Rescooped by Evelyn Lee from Social Media and Healthcare
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What frustrates online health seekers on pharma websites?

What frustrates online health seekers on pharma websites? | General Sharing | Scoop.it

POST SUMMARY: While your web analytics might indicate that you are getting a lot of traffic to your product website upstream and downstream analysis indicates that visitors are also going to other health websites to both fact check your claims and help them better understand complicated health language.

I just received the results of a quantitative study on pharma product websites (n=2265) and it clearly shows that there is a lot of room for improvement when it comes to pharma product websites.

 

Among the top issues:

(1) Content that was too hard to understand

(2) No clear explanation of side-effects (relates to risk of developing the side effects)

(3) Lack of general health information

(4) Tone of content that was “sales” oriented.

(5) Too long to get to the point (contents key points)

(6) Navigation

(7) The site was not mobile friendly/not optimized for mobile

(8) Poor navigation

Millennials were more likely to use mobile sites than other demographics, but the findings were pretty consistent across all demographic segments.  We were surprised to learn that older demographic 55+ were also highly likely to seek out additional health information online.  When asked “does your doctor discuss medication options and/or side effects with you?” a vast majority (80%) said “no”.

 

In deeper research, we prepared content at 8th grade, 10th grade and 14th grade reading levels.  The content that tested best was at an 8th grade reading level, even with college educated respondents.   In addition, we tested the use of “roll-over’s” to offer definitions of complicated medical terms and they tested very well.

There is a need for a lot better, engaging  content that draws your audience into your brand.  The content should be written in the same tone as a personal conversation, but leave the sales talk out.

 


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Rescooped by Evelyn Lee from Social Media and Healthcare
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Infographic: How Health Consumers Engage Online

Infographic: How Health Consumers Engage Online | General Sharing | Scoop.it

How do you engage today’s health consumer online? It’s a question we get asked. A lot. It’s one of our favorite questions because there’s so much research on how health consumers create their online experience. And when you dig through the stats, three predominant themes emerge.

Mobile, social media and search.

So we thought what a great topic for an infographic!

The fact is today’s mobile, social and search trends are indicative of the growing role digital connectivity plays in our lives. These three items have a profound impact on how health consumers find you online, research and evaluate treatment options, and take that critical step from being consumers to patients. With digital communications changing at such a dramatic rate, it can be tough to create a digital strategy to keep pace. At Geonetric, we’re constantly researching how consumers use the Web both inside and outside healthcare.

 

And what better way to share some of those insights in this consumable content marketing world than with an infographic! Check it out and share away!

 


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Rescooped by Evelyn Lee from Homeopathy
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Homeopathy and the Future of Medicine: A Report from the Future

Homeopathy and the Future of Medicine:  A Report from the Future | General Sharing | Scoop.it

"This previously unpublished article was from a presentation made at the National Center for Homeopathy's Annual Conference, April, 1988, San Mateo, California. References to events occurring prior to 1988 are based on fact. All other events after this time are based on conjecture."

 

"Captain's Log, Star Date April 29th, 2096. Captain Dana T.Kirk reporting. Star Fleet has asked me to speak at this centennial celebration of the re-establishment of Hahnemann Homeopathic Hospital in San Francisco. It is also the 300th anniversary of Samuel Hahnemann's first writings about the science and art of homeopathic medicine. It is indeed an honor to have these ceremonies transmitted to our Federation's 38 space stations and to our colleagues in neighboring galaxies. This celebration is meant to honor this hospital and this city, both of which helped spawn a major revolution in medicine and science.... The future is always full of more changes than one can ever imagine. Over a century ago, some people thought that homeopathy was dead. At one conference in 1988, it was formally announced that reports on the death of homeopathy had been greatly exaggerated."

 


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Rescooped by Evelyn Lee from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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Storytelling and Social Media in Health Care (with images, tweets) · williampearl

Another intriguing topic discussed at the Health Care Social Media Canada [#hcsmca] Twitter chat: The topic was Rx Narrative: Story As Medicine.

The Host was Marie Ennis-O’Connor (@JBBC).

Via Marie Ennis-O'Connor, Celine Sportisse
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Scooped by Evelyn Lee
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Incidence of high blood pressure in children — Effects of physical activity and sedentary behaviors: The IDEFICS study High blood pressure, lifestyle and children

Publication date: 1 February 2015 Source:International Journal of Cardiology, Volume 180 Author(s): Augusto César Ferreira de Moraes , Heráclito Barbosa Carvalho , Alfonso Siani , Gianvincezo Barba , Toomas Veidebaum , Michael ...
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Rescooped by Evelyn Lee from Social Media and Content Marketing are the better SEO Tools
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How To Use LinkedIn Pulse To Drive Traffic And Subscribers

How To Use LinkedIn Pulse To Drive Traffic And Subscribers | General Sharing | Scoop.it

Want more targeted traffic and email subscribers? Find out how to leverage Linkedln Pulse today with Brian Lang. He shares some excellent pointers. #5 (Tweeting the Pulse team) is particularly good.

 

Read at http://www.bloggingwizard.com/linkedin-pulse

 

---------------

 

Cendrine Marrouat


Via Walter Lorz
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Pediatrician Email Lists are verified methodically and is fully customized

Pediatrician Email Lists are verified methodically and is fully customized | General Sharing | Scoop.it

Our e-mail addresses listis extensive, fully customized, and verified methodically and often, to ensure your promotions get through the right pediatric practice. 

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Rescooped by Evelyn Lee from #eHealthPromotion, #SaluteSocial
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Are Public Health Organizations Tweeting to the Choir? Understanding Local Health Department Twitter Followership

Are Public Health Organizations Tweeting to the Choir? Understanding Local Health Department Twitter Followership | General Sharing | Scoop.it
Background

One of the essential services provided by the US local health departments is informing and educating constituents about health. Communication with constituents about public health issues and health risks is among the standards required of local health departments for accreditation. Past research found that only 61% of local health departments met standards for informing and educating constituents, suggesting a considerable gap between current practices and best practice.

Objective

Social media platforms, such as Twitter, may aid local health departments in informing and educating their constituents by reaching large numbers of people with real-time messages at relatively low cost. Little is known about the followers of local health departments on Twitter. The aim of this study was to examine characteristics of local health department Twitter followers and the relationship between local health department characteristics and follower characteristics.

Methods

In 2013, we collected (using NodeXL) and analyzed a sample of 4779 Twitter followers from 59 randomly selected local health departments in the United States with Twitter accounts. We coded each Twitter follower for type (individual, organization), location, health focus, and industry (eg, media, government). Local health department characteristics were adopted from the 2010 National Association of City and County Health Officials Profile Study data.

Results

Local health department Twitter accounts were followed by more organizations than individual users. Organizations tended to be health-focused, located outside the state from the local health department being followed, and from the education, government, and non-profit sectors. Individuals were likely to be local and not health-focused. Having a public information officer on staff, serving a larger population, and “tweeting” more frequently were associated with having a higher percentage of local followers.

Conclusions

Social media has the potential to reach a wide and diverse audience. Understanding audience characteristics can help public health organizations use this new tool more effectively by tailoring tweet content and dissemination strategies for their audience.


Via Giuseppe Fattori
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Rescooped by Evelyn Lee from Social services news
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Think before you tweet: a lawyers’ guide to using social media at work

Think before you tweet: a lawyers’ guide to using social media at work | General Sharing | Scoop.it
From breaches of confidentiality to airing workplace grievances, here’s what public servants should avoid online

Via Marie Ennis-O'Connor, irissorg
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irissorg's curator insight, December 1, 2014 4:34 AM

"an awareness of the common pitfalls and workplace boundaries, social media need not be a minefield"

Leanne Downing's curator insight, December 7, 2014 12:48 AM

Common sense advice on staying safe with social media. Why wouldn't you implement all of these as a matter of best practice?

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The 50 most iconic brand mascots | Infographic | Creative Bloq

The 50 most iconic brand mascots | Infographic | Creative Bloq | General Sharing | Scoop.it

Some of the most iconic brands didn't just have logos on their side, they also produced some of the most recognisable brand mascots in design history. From the cute to the quirky, those little characters instantly connect you to the brand. The team atGlotech Repairs decided to create an infographic that brings them all together.

 

"It’s a visual representation of some of the most recognisable design figures in marketing and gives an interesting insight into each of the brands," they explain. Popular figures such as Tony the Tiger, Colonel Sanders and Ronald McDonald help to make up our list of the most iconic brand mascots.

 

"It may even teach you a thing or two along the way, such as did you know that Nintendo mascot, Mario, has appeared in more than 200 video games? Or that the Sun-Maid Girl is based on a real person?" Take a look at the infographic – you might even learn something new about your favourite brand mascot.

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yveline jacob's curator insight, December 1, 2014 4:17 AM

Funny

 

Saranne Davies's curator insight, December 1, 2014 7:09 AM

Great.  Brings back some memories.

Rescooped by Evelyn Lee from Cambridge Marketing Review
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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | General Sharing | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.

Via Dr. Susan Bainbridge, Cambridge Marketing College
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Pharmacy Director Mailing Lists

Pharmacy Director Mailing Lists | General Sharing | Scoop.it

Top Healthcare Leads Pharmacy Director Mailing Lists will help you connect with the niche target of medical practitioners who have proven expertise in pharmacy. http://www.tophealthcareleads.com/popular-pharmacy-director-email-list-and-email-mailing-database-for-sale.asp

Email : info@tophealthcareleads.com

 

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