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Reputatio Lab

Reputatio Lab | Digital Marketing | Scoop.it
Un blog sur la réputation des organisations et les crises. Il héberge notamment les mémoires des crises 2.0, une base de donnée de toutes les crises 2.0 depuis 2004.
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Rescooped by A Christolhomme from Le marketing de contenu
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Inbound marketing - Vous ne pourrez plus dire que vous ne saviez pas !

Inbound marketing - Vous ne pourrez plus dire que vous ne saviez pas ! | Digital Marketing | Scoop.it
Voici 7 réponses à des questions fréquentes sur la légitimité du Inbound Marketing, tout en chiffres


Via Pim-Bim The Inbound Suite
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OXY GREY's curator insight, August 6, 2014 9:03 AM

Attention tout de même à garder en tête le contexte du contenu. En effet, sans contexte, le contenu peut rapidement devenir contre-productif.

Rescooped by A Christolhomme from Les réseaux sociaux
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Google Adwords : obtenir un retour sur investissement performant

Google Adwords : obtenir un retour sur investissement performant | Digital Marketing | Scoop.it
Google Adwords : obtenir un retour sur investissement performant
Journal du Net
En effet, pour classer ses résultats, Google évalue la pertinence du trafic qui visite chaque site internet : les internautes visitent-ils plusieurs pages du site ?

Via pascal leclerc
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Rescooped by A Christolhomme from Public Relations & Social Marketing Insight
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How Most Startups Mess Up Their Marketing | Hubspot

How Most Startups Mess Up Their Marketing | Hubspot | Digital Marketing | Scoop.it

Spamming reporters, consumers or investors about your startup is a surefire way to screw up your marketing before you even launch. So without further fanfare, here are the massive, common mistakes most startups make, and how your team can avoid them at all costs


Via Jeff Domansky
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Jeff Domansky's curator insight, August 3, 2014 10:10 AM

Good look at startup marketing mishaps, how to avoid them and a few lessons from companies that got it right.

Rescooped by A Christolhomme from digital marketing strategy
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10 Brilliant Marketing Stunts That Put Startups on the Map

10 Brilliant Marketing Stunts That Put Startups on the Map | Digital Marketing | Scoop.it
A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.

Via Brian Yanish - MarketingHits.com, malek
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Brian Yanish - MarketingHits.com's curator insight, August 5, 2014 12:00 AM

Great article, what will a startup try next to get seen?

malek's curator insight, August 5, 2014 7:44 AM

Here's my favorite stunt

 World’s first ‘tweeting couch’ unveiled in World Cup piggyback stunt

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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | Digital Marketing | Scoop.it
“What roles do I need to be successful with a content marketing approach?”
I hear this question all the time, from both large enterprises and even larger “small” businesses.
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Rescooped by A Christolhomme from Les réseaux sociaux
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Top 10 des différents réseaux sociaux à connaître en 2014 | PME Web

Top 10 des différents réseaux sociaux à connaître en 2014 | PME Web | Digital Marketing | Scoop.it
Découvrez les 10 réseaux sociaux à connaître en 2014 classés du plus important au plus confidentiel.

Via pascal leclerc
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Rescooped by A Christolhomme from Interesting World
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What's your MBTI sports type?

What's your MBTI sports type? | Digital Marketing | Scoop.it
@Glasgow2014 closing ceremony tonight but which sport reflects your MBTI type? #BringItOn http://t.co/SP8dW1ngDr

Via Luis Valdes, qurohealth
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