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Study: Luxury Brands Plan to Spend More on Digital

Study: Luxury Brands Plan to Spend More on Digital | general display related info | Scoop.it
Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, announced [...]...
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eMarketer_Quantifying_Digital_Brand_Ad_Effectiveness-Finding_the_Right_Mix_of_Meaningful_Metrics.pdf

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Effective Digital Branding Measurement Requires a Mix of Metrics

Effective Digital Branding Measurement Requires a Mix of Metrics | general display related info | Scoop.it
Preferred payment measurements for video.

Advertisers like to pay for a single parameter, preferably one they already know and used to.

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Brand Marketers Cling to Direct-Response Habits Online

Brand Marketers Cling to Direct-Response Habits Online | general display related info | Scoop.it
US ad agencies spend a greater share of budgets on branding campaigns than UK counterparts...
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Experience Brands and the New Engagement Model

This article looks at new research conducted in the US and China on why people prefer experience brands.
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The Ripple Effect of Following a Brand on Social Media

The Ripple Effect of Following a Brand on Social Media | general display related info | Scoop.it
Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media...
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Research Says It: Traditional Marketing Is Dead

Research Says It: Traditional Marketing Is Dead | general display related info | Scoop.it

Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.

 

Traditionally advertising, PR and marketing as you know them, are working less and less.

 

From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.


Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.


First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."

 

But if it is true that traditional marketing is dead, what will replace it?

 

"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.


Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."

 

The solution pivots around four key points:

 

1. Restore community marketing.

2. Find your customer influencers.


3. Help them build social capital.


4. Get your customer advocates involved in the solution you provide.

 

And you can read more what are the key characterizing trait of this new model by reading the full article.

 

 

Good article. Recommended. 8/10

 

Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

 

(Image credit: Shutterstock)


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satish01's comment, February 19, 2013 5:16 AM
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How The Cost-Per-Engagement Ad Model Could Soon Replace CPM | SMS

How The Cost-Per-Engagement Ad Model Could Soon Replace CPM | SMS | general display related info | Scoop.it
If nobody pays attention to an advertisement, it’s not going to work very well for the advertiser. That’s not exactly news; TV advertisers learned long ago that they need to make their ads entertaining before they can be effective.
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A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio

A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio | general display related info | Scoop.it

Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.

 

"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.


So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.

 

Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.

 

These profiles go into a directory which is searchable and accessible, so you can preview the work.

 

Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."

 

Source: http://www.youngupstarts.com/2012/07/13/digital-creatives-can-build-credibility-with-facebook-studio-and-facebook-studio-edge/

 

Get inspired.

 

Check it out here: http://www.facebook-studio.com/

 

 


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Performance metrics 'as important' as engagement for branding campaigns

Performance metrics 'as important' as engagement for branding campaigns | general display related info | Scoop.it
Media planners and buyers value brand engagement metrics only slightly ahead of conversion rates for both direct response and brand awareness display campa...
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The Ripple Effect of Following a Brand on Social Media

The Ripple Effect of Following a Brand on Social Media | general display related info | Scoop.it
Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media...
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