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Apple Macbook Air Price to come drop by $200. Apple likely to launch a cheap MacBook Air in third quarter 2012 to compete with Macbook Airs Competitor Intel's Ultrabook


Apple is planning to launch a Macbook Air that will be priced at $799 somewhere in third Quarter this year. The sudden $200 drop is in response to compete with Intel's Ultrabook that is manufacturing low cost ultrathin notebook PCs reports Digitimes

Although Acer has recently reduced its ultrabook shipment target, Intel continues to aggressively push ultrabooks and is aiming to have the devices priced at US$699 in the second half of the year. However, if Intel is unable to bring down ASPs to its goal, the price gap between ultrabooks and the US$799 MacBook Air may further postpone the time ultrabooks become standardized, the sources noted - Digitimes