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let me GOOGLE that for you

let me GOOGLE that for you | gc | Scoop.it
For all those people who find it more convenient to bother you with their question rather than google it for themselves.
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You Are Missing The Biggest Opportunity On Facebook

You Are Missing The Biggest Opportunity On Facebook | gc | Scoop.it
Facebook's EdgeRank hides 95% of all posts

The fact is that the news feed has become cluttered.

Billions of updates pour through the news feed and Facebook’s EdgeRank suppresses an average of 95% of news feed posts. News Feed Optimizers (NFOs) have all kinds of tips on how to optimize your posts to increase their reach, but it’s still a paltry amount of your total fan base.
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The 12 Movies We Love With All Of Our Bacon-Clogged Hearts, You Know, Despite Ourselves

The 12 Movies We Love With All Of Our Bacon-Clogged Hearts, You Know, Despite Ourselves | gc | Scoop.it
By Joanna Robinson And The Manly Men Of Pajiba
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How News Corp. Sold MySpace to an Ad Network -- and Justin Timberlake | The Wrap Media

How News Corp. Sold MySpace to an Ad Network -- and Justin Timberlake | The Wrap Media | gc | Scoop.it
The most persistent bidder after that turned out to be Specific Media, an Irvine-based digital ad network run by three brothers: Tim, Chris and Russell Vanderhook. The Vanderhooks founded Specific Media in 1999 and not only had an interest in expanding its ad network, but an inventive strategy that News Corp. found appealing.

That strategy: Justin Timberlake.

Timberlake, the pop star and recent actor in “The Social Network,” agreed to take an ownership stake in the company and play a “major role,” according to a news release, in developing a new creative direction for the company.
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applist.me — There's a list for that!

applist.me — There's a list for that! | gc | Scoop.it
applist.me allows you to share a list of all your iPhone- and iPad-Applications with your friends, your colleagues and your family. Nothing more, nothing less.

We where frustrated that there are gazillion of Apps to choose from, but no easy way of sharing and showing your collection to a friend - other than to hand him your iPhone. We wanted App-recommendations from friends, not from newspapers. That's why we build applist.me.
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Jaw-dropping hospital bill from Canada - Holy Kaw!

Jaw-dropping hospital bill from Canada - Holy Kaw! | gc | Scoop.it
Guy Kawasaki
Posted Jun 23rd, 2010

treatment involved three ECGs, one blood test, one chest x-ray, two aspirins, and a few hits of nitro in the emergency room of the Queen Elizabeth II hospital

if I was a Canadian citizen, I would have paid nothing. The next time I have chest pains, I will take a few aspirins and fly to Canada, eh? I feel like including a tip in my payment.

(excerpts)

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Far from the crowd in Yosemite

Far from the crowd in Yosemite | gc | Scoop.it
The twin peaks of Mt. Dana, left, and Mt. Gibbs are reflected in a small lake in Tuolumne Meadows. (Mark Boster / Los Angeles Times)
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Red Rocket Blog (by George Deeb): Lesson #52: Viral Marketing Via Social Media

Red Rocket Blog (by George Deeb): Lesson #52: Viral Marketing Via Social Media | gc | Scoop.it
Posted by George Deeb at 7:40 AM
TUESDAY, JUNE 21, 2011

Although I consider myself an internet marketing pro, after 12 years in the industry, it is amazing how quickly the online marketing tactics change and your skills can go stale. So, to make sure I was fully up to speed on the current trends in the industry, I enlisted the help of Katy Lynch, an expert social media consultant at www.SocialKaty.com, to help me create this post on best practices used today by viral marketers trying to drive word-of-mouth via social media, a very cost effective strategy for startups.

First of all, why focus on social media (e.g., Facebook, Twitter, blogs) at all. The simplest answer is: there is nothing cheaper than driving new leads from word-of-mouth marketing, and social media has made it easier than ever to directly identify and engage with your customers and target audience. And, with the current generation of social media analytics technologies, tracking a direct ROI from these efforts has never been easier. Not to mention, with all the clutter from marketers these days, "likes" and "tweets" from your friends and colleagues carry a lot more weight in terms of stimulating interest and demand for new products and services.

Based on Katy's direct experience with clients (e.g., the Where I've Been travel site grew from zero to 145,000 Twitter/Facebook followers in 2.5 years from very inexpensive efforts), she believes that a successful startup needs to focus on the following five things in setting their social media strategies, and hopefully terrific viral growth with follow: (i) stay educated on the latest trends in the social media industry; (ii) create domain expertise within your own industry; (iii) identify and motivate brand ambassadors that help you spread the word; (iv) integrate social media throughout your entire user experience, not just in marketing activities; and (v) hire a social media expert whose sole job is to grow your business through these channels. We will tackle each of these points in the below paragraphs.
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WitStream | You think it. We'll say it.

WitStream™ is your 24-hour live comedy ticker. An endless flow of up-to-the-minute comedy and commentary delivered to you in real time: what’s funny about what’s happening, NOW.
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mashable.com/2011/06/16/social-publishing-apps/#comments

Desiree Scales
There’s a new kid in town called http://www.shareist.com you might want to look at. We did a podcast on this one over at http://www.thebellabuzz.com
4 days ago

Mel Bee
Hey Steve ~ Great post, as is Curation Nation – I am about half way through it. Moozly is another one for this list. They are just about to launch into beta. http://www.Moozly.com
4 days ago
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5 Tools To Escape The 140 Character Limit Anywhere

5 Tools To Escape The 140 Character Limit Anywhere | gc | Scoop.it
Did you ever wonder why text messages on your mobile phone are limited to 160 characters?

The first text message was sent in 1992 and texting soon became a mass phenomenon. Subsequently, the magic number of 160 characters was adopted for other forms of communication and today we see similar character limits on micro blogging platforms like Twitter or Plurk. Twitter for example, reserves 20 characters for user names, hence bringing the limit down to 140 characters.


In the age of information overflow and short attention spans, the limit is a blessing because it forces brevity. On the other hand, a lot of information is lost. Fortunately, there are ways to escape the character limit. Below I will introduce 5 services that let you share text, images, videos, code, or formulas anywhere using a short URL. You don’t even have to sign up.

(click title or source to read more)
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Don’t simplify the UX, curate! | Viget Advance

Jason Toth - User Experience Designer :

Within the design profession, terms like "synthesize, reduce, minimize, and simplify" symbolize one of the core tenets to improved usability and interaction design. Taken at face value, simplification is a worthy tenet to embrace, and the UX community holds this idea in high regard because we believe it results in greater functionality and consumption of content for the user.

However, the negative connotation and misapplication of exercises associated with simplification often put UX designers in a defensive position with clients and content writers. As a result of this, I have been trying to position this aspect of the design process within the context of content curation rather than in the context of content elimination. In the end, elimination or synthesis of content is likely inevitable regardless of the exercise, but I think the notion of curating content is a more accurately framed description of our role as user experience designers. I have also found that this approach promotes positive communication while building immeasurable trust and confidence with our clients.

To accomplish simplification, user experience designers employ a variety of design exercises to make the UI more efficient. We limit the amount of choices available to a user, reduce the size of content and site copy, progressively disclose UI options, and synthesize unruly navigation elements. Essentially though, these are just exercises in numerical reduction.

The same exercise holds true for other design professions. The need to take too much stuff and put it in too small a space is a familiar issue and not limited to user experience designers. Architects are faced with the issue of laying out 5000 s.f. of programming into a 4000 s.f. building footprint; film editors have to determine where they can cut minutes out of a film to meet the running time mandated by the studio; and industrial designers battle how to increase the life of a battery while making the shell smaller. So, the concept of simplification is certainly not without merit or use.

However, one of the unfortunate by-products of these exercises is that design has a tendency to elevate the exercise of reduction to a meaningless trope. It becomes a default exercise blindly performed out of numerical necessity. Or even worse, that the exercise has become so common that we consider the very process of elimination equivalent to good or usable design.

I won't argue that our ability to identify discrepancies between a site's message and a site's content is a critical UX skill. However, without a broader, curatorial framework around the act of simplfication, UX designers risk being perceived as callous content hackers, indifferent to the client's goals around messaging and brand.

I view the exercise of simplification within the context of curation because I feel it more accurately describes the overall UX interest in messaging and content. Curation implies a purposeful selection and pairing of content in order to provide a collective meaning. It implies that elimination is not performed to reach a numerical threshold but for the greater purpose of defining a point of view. Curation serves the goal of collecting an appropriate amount of content through which a meaningful message is crafted. The idea of curation does not disregard the necessary exercise of simplifying the user experience, it simply provides a lens through which this exercise is more aptly framed.

This approach also helps establish the role of the designer as a co-curator, or one who is more interested in being a content generator than a content arbiter. The more we are able to demonstrate that our role is to help define, create, and frame a message, the less chance our suggestions will be seen as an unsympathetic judgment on a set of client's requirements/content.

(click title or source to read more)
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The Human Side of Photography – 4 Tips for Natural Looking Portraits

The Human Side of Photography – 4 Tips for Natural Looking Portraits | gc | Scoop.it
by Natalie Norton

Well over the years I’ve finally cracked the code to dealing with people photographically… Thus, The Human Side of Photography. Here’s 4 tips on how I work toward those beautiful, natural, genuine portraits that make our hearts sing, end up framed on our walls, and/or sell like crazy post production.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

1. Handle the Hands:
Give your subject something to hold. If their hands are busy it’s generally enough of a cognitive distraction to curb their camera anxiety.

~~~

2. Pull up a Chair:
I carry a stool with me to every shoot… ALWAYS. It has saved me a million times over. When people sit, they will 9 times out of 10 loose the nervous rigidity they have when they’re standing. The situation automatically steps away from the formal air of photographer/photographee and instantly feels more casual.

~~~

3. The Attraction of Distraction:
Distract your subject. Get them talking about something you know they’re interested in, ask them questions about their family, pets or favorite super heroes if you get desperate. Do whatever you can to pull their attention away from themselves. I find that shifting their attention to me by making fun of myself to be a trick that’s tried and true.

~~~

4. A Tip from Aretha… R.E.S.P.E.C.T:
Remember that your subjects deserve your respect… whether it’s your own kiddos or you’re on hire. If you’ve got a subject or two or more who are just plain uncomfortable, seek out privacy for the shoot as much as possible. If you’ve got something in your head that you’re working towards and your subject just isn’t diggin’ it… drop it and move on to something else.
Ultimately you want nice pictures AND a nice memory of the shoot as a whole. If your subject feels understood and respected, that’s your first step in breaking them out of that awkward little box and truly capturing their essence. I learned this the hard way… my oldest son (4yrs old) used to head for the hills when he saw me coming camera in hand.
Once I learned to just respect that, and simply leave him alone at times like these… he actually started coming to ME and asking me to shoot him.
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12 Movies With Disgusting Messages That We Love To Pieces, You Know, Despite Ourselves | By The Modern Womyn of Pajiba

12 Movies With Disgusting Messages That We Love To Pieces, You Know, Despite Ourselves | By The Modern Womyn of Pajiba | gc | Scoop.it
Joanna Robinson will slap both creatures great and small who use “womyn” unironically.
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What Hath Millennials Wrought: "Melissa & Joey" Returns | Pajiba: Reviews, News, Quotes & Cultural Commentary

What Hath Millennials Wrought: "Melissa & Joey" Returns | Pajiba: Reviews, News, Quotes & Cultural Commentary | gc | Scoop.it
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6 Excellent Tools For Writing Without Distractions

6 Excellent Tools For Writing Without Distractions | gc | Scoop.it
With so many digital distractions, it's a wonder we can get anything done. For those of us for whom being productive means stringing words together, whether we're bloggers, marketing copy writers or aspiring novelists, the Internet can be a mixed blessing. Fortunately, there are a number of writing applications that attempt to block out the distractions so we can finally focus.
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Grow up! Google Plus isn’t the new Facebook. It’s the anti-Facebook. - ComPost - The Washington Post

Grow up! Google Plus isn’t the new Facebook. It’s the anti-Facebook. - ComPost - The Washington Post | gc | Scoop.it
After all, the social network problem is the party problem: “Who’s going to be there?” This question was once rude. Now it’s basic. What will Google Plus’s answer to the question be?

Facebook’s is “Everyone.” This can present challenges. Everyone includes “Your Parents, Your Grandparents, and The Parents of People You Knew in Grade School, and also Some Guy You Met At a Networking Evening And Forgot To Give A Fake Name To.” “They are all your Friends now,” Facebook says. “And Friends share everything.”

Google Plus wants to put a stop to this. It gives us the option of compartmentalizing our friends using something called Google Circles.

In life, compartmentalizing my friends is my only hobby. I find it bracing. It is like knitting, but with more judgment. Google Plus seeks to combine my hobby of compartmentalizing my friends with my hobby of watching ingenious HTML 5 animations, allowing me to drag everyone I have ever met into a series of circles. This is a contrast to Facebooks’s policy of the undiscriminating overshare – yes, they allow you to nestle your friends into groups, but the culture was built on equating Strange Men From Comedy Clubs with Bosom Companions Of Years’ Standing.

Now Google Plus will let you create groups for the two, and the circle names are visible only to you. This is reassuring yet terrifying. “Jeff has added you as a friend on Facebook” says one thing. “Carl has added you to his Circle on Google+,” may say another. “What circle?” you demand anxiously. “Friends? Colleagues? Acquaintances? Awkward One Night Stands? People Who Make Funny Arm Movements When They Talk? Does that one get sent messages often?”

It comes back to the online party problem: It doesn’t matter how big the party is; it matters who will be there. And it has long been an unspoken law of the Internet that any online system that assumes people are capable of acting like mature adults is doomed to fail.

A network based on the premise that everyone does not want to hear everything all the time? “Are you crazy, Google?” we ask. “What do you think we are? Grown-ups?”
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The New Trendy Drink Everyone But You Already Knows About

The New Trendy Drink Everyone But You Already Knows About | gc | Scoop.it
"It's a robust herbal tisane (not technically a tea), and its flavor has an almost tobacco-like, nutty quality," is how Slate describes Rooibos. And: "Grown only in the Cedarburg Mountain region north of Cape Town." Also: "The bush has been touted as a cure-all for everything from skin conditions to stomach cramps." So, that's all we need to know, thanks. It's a warm, less-gross version of kombucha. Or maybe it's a warm, more-gross version of pomegranate juice.
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Alec Baldwin Is a Baby Whisperer

There is nothing worse than being the person who makes infants burst into tears on sight. For the judgment of infants is pure and unadultered—if they hate you, there must be something wrong with you. Conversely, those magical beings capable of lulling the fussiest of infants into a lightly gurgling trance are somehow touched by grace. Based on anecdote and no level of science whatsoever, baby whisperers generally possess one or more of these characteristics:

Soothing, dulcet voice. If male, should be a baritone. If female, a crystal-cut contralto will do.

Pleasant, symmetrical face with clearly defined features. Exaggerated smiles and wide eyes help, as does a cartoon-like orientation of features.

Clear skin. (Babies have fascist beauty standards.)

Parent/caretaker with baby experience recent enough to make you good with babies, but far enough in the past that you are nostalgic, as opposed to sick of their helpless baby bullshit.

A natural, pro-baby demeanor. Like dogs, babies can sense fear and mistrust. They will punish you for it by morphing into a spinning siren of baby screams and a tidal wave of vomit.

No weird/pungent smells.

Strong hands. Babies' lives depend on these, after all.
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Why some dissatisfied users are shunning Facebook

Why some dissatisfied users are shunning Facebook | gc | Scoop.it
"It's really gotten to a point where I know pretty much what my friends are going to post. They usually just write the same thing over and over again,
Kip Krieger, a college student from Virginia

(partial excerpts - click title or source for full article)
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4 Promising Curation Tools That Help Make Sense of the Web

January 6, 2011 by Steve Rosenbaum
Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of Magnify.net, a real-time video curation engine for publishers, brands, and websites. His book Curation Nation is slated to be published this spring by McGrawHill Business.


As the volume of content swirling around the web continues to grow, we’re finding ourselves drowning in a deluge of data. Where is the relevant material? Where are the best columns and content offerings? How can we balance the need for timely, relevant information with reasonable limits of our ability to find, sort, fact check and validate information?

The solution on the horizon is curation. You can either choose to be a curator — offering your filtered world view to followers — or you can choose curators to follow. As curation moves to center stage, a new category of software is emerging to provide curation solutions.

In the past 90 days alone, there has been an explosion of new software offerings that are the early leaders in the curation tools category. Each of their unique differences will make them popular with different classes of users.

It would be impossible to explore all of the tools here — and there are more appearing every day — but here are four worth the consideration of anyone curious about curation workflow options.

(click title or source for info about STORIFY / SCOOP.IT! / CURATED.BY / PEARLTREES and read the comments for info about others - http://mashable.com/2011/01/06/curation-tools/#comments | http://qrait.com | http://amplify.com | http://www.surfmark.com | https://www.curate.us/ )
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InstaBlogg

Instant Blogging | Single-use blog posts

Create a blog post instantly. No need to start, setup and maintain a blog. Just write your post and share it with your friends and followers.

Start InstaBlogging immediately: (click title or source)
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Thought Gadgets: A deeper essay on the formula for viral success

Thought Gadgets: A deeper essay on the formula for viral success | gc | Scoop.it
Posted by Ben Kunz at 1:45 PM
Tuesday, June 21, 2011

The secret dream of anyone who manages an ad budget is to not pay for the next wave of customers -- because in this fantasy, culture will decree everyone must have the product, so the product will begin to sell itself. Think of tulips or Sony Walkmans or Razor Scooters or iPads, all mass crazes in their day. Marketers long for viral success, the rapid scale of their idea throughout the population like a powerful virus.

Yet not every concept thrives, and most fail rapidly. Charlie Sheen was a hot topic a few months ago, but is now fading in your memory as a troubled TV star. Japan’s nuclear disaster was a major concern in March, but you’ve stopped worrying that radioactive clouds may blow your way. You once needed the latest iPod, but now if you drop the little gizmo on the sidewalk, you think, oh well.

Society is filled with two types of ideas, the ones such as religion and hairstyles that last in human minds for centuries, and others such as Razor Scooters that come and go like mist. Why do only some ideas spread? There are four factors:

1. The gravity of decay
2. The formula for viral success
3. Network receptivity
4. Cultural idea stasis

(click title or source to read more)
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Curating vs Cool Hunting

When it comes to presenting online material, Alan Jacobs finds "curate" pretentious:

Curators organize objects in space and present them for public scrutiny. They also educate the public in the understanding of those objects, and of the principles of organization employed. Curators also help to care for those objects, to make sure they don’t get damaged or lost. (In ecclesiastical language, the priest who cares for the people of a parish while the rector is away is called a curate.)

Almost none of this is at work when people link to interesting things they have found on the internet. If a person whose website links to other websites is a curator, then a person who walks into the Louvre with a friend and points out the Mona Lisa is also a curator. It seems to me that if we go with that usage we’re losing a worthwhile distinction.
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