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Who is your ideal audience?: How to build a simple LGBT outreach plan (Part 1 of 5) - Jenn T. Grace

Who is your ideal audience?: How to build a simple LGBT outreach plan (Part 1 of 5) - Jenn T. Grace | Gay Business & Marketing | Scoop.it
This is part 1 of 5 of the 5 part series of How to build a simple LGBT outreach plan. We are going to do a deep dive into defining your target market. In a post titled “How to build a simple LGBT outreach plan” we discussed 5 questions to ask yourself to help create a solid plan
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How to build a simple LGBT outreach plan (A 5 Part Series) - Jenn T. Grace

How to build a simple LGBT outreach plan (A 5 Part Series) - Jenn T. Grace | Gay Business & Marketing | Scoop.it
Marketing to the lesbian, gay, bisexual and transgender (LGBT) community requires a plan. Positioning yourself as the go-to person for the community in regards to business transactions requires a strategy and a plan as well. You have to be logical in your approach. You can’t just put a rainbow sticker in your storefront and hop
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#011: Diversity & Inclusion and Business Opportunities, Oh My! [Podcast]

#011: Diversity & Inclusion and Business Opportunities, Oh My! [Podcast] | Gay Business & Marketing | Scoop.it
In this episode of the Gay Business & Marketing Made Easy Podcast we talk about the shift from diversity to inclusion. We discuss supplier diversity and the many opportunities it presents for your business. And we talk about multiple 'wins of the week' for both my business and several listeners of this podcast.
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The difference between an Advocate and an Activist

The difference between an Advocate and an Activist | Gay Business & Marketing | Scoop.it
In April I posted about the difference between an Ally and Advocate because it became apparent that not everyone knew what the difference was. Today I'd like to address two more similar words, Advocate and Activist. When I was researching my previous topic of ally and advocate I had troubles locating any blog that had previously posted about the topic. This time, however, there are plenty of resources educating people on the difference of an advocate and an activist.
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Texas Organizations Launch 'I Pee With LGBT' Campaign

Texas Organizations Launch 'I Pee With LGBT' Campaign | Gay Business & Marketing | Scoop.it
The ACLU of Texas and Legacy Community Health have released a video to highlight the discriminatory nature of the Texas "Bathroom Bill."

Via Matt Skallerud
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Matt Skallerud's curator insight, February 20, 2017 7:43 AM

The 60-second spot, entitled "Taking a Seat, Making a Stand," was created by GSD&M and five-time Academy Award-nominated director Richard Linklater. Through targeted digital Facebook buys, the humorous video will try to encourage Texans to reach out to their state legislators to oppose S.B. 6. The campaign behind this effort is called "I Pee With LGBT" and the hashtags include #IPEEWITHLGBT and #StopBS6.

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#005: Building a Strategy and Plan for your LGBT Outreach [Podcast]

#005: Building a Strategy and Plan for your LGBT Outreach [Podcast] | Gay Business & Marketing | Scoop.it
This is the Gay Business & Marketing Made Easy podcast episode 5. Below you will find the notes that correspond with the audio content of this podcast episode. In this episode we start off with a win! What is a win that your business has recently had? My win this week is that my first column for Dot429.com Magazine came out. It is a bi-weekly column addressing questions around LGBT business and marketing. You can check out their website here. Do you have a win to share? Share it on Facebook, Twitter, LinkedIn or in the comments below! In this podcast I play a 35 second snippet of podcast episode #004 which was an Expert Interview with Jennifer Brown. You can listen to the full length episode here.
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History of the Gay Pride Flags - Jenn T. Grace

History of the Gay Pride Flags - Jenn T. Grace | Gay Business & Marketing | Scoop.it
This blog post is a guest submission from Jen Grant of American Flags.   History of the Gay Pride Flags The Gay Pride Flag as we know it today is a very unusual thing. Much like the flag used in the Olympic Games, it knows no boundaries and accepts all, no matter what their race
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#99 - Are We Innately Driven to Serve Others with Matt Kidd [Podcast] - Jenn T. Grace

#99 - Are We Innately Driven to Serve Others with Matt Kidd [Podcast] - Jenn T. Grace | Gay Business & Marketing | Scoop.it
Podcast: Play in new windowSubscribe: iTunes | Android | RSSThank you for tuning into episode 99 of the podcast. I have another great interview for you with guest Matt Kidd. Matt has a background in product development in both tech startups and theatrical productions. He is now the executive director of Reaching Out, where h
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Why are so many lesbians invisible within LGBT community?

Why are so many lesbians invisible within LGBT community? | Gay Business & Marketing | Scoop.it
Many of you know that I love, love, love Twitter! One of the many great things about Twitter is the conversation and dialogue that you can have with pretty much anyone around the world. It's pretty amazing to think about. I post all of my blog posts to Twitter in hopes to spark conversation about what I've written about. It really helps me be informed on what other people's views are on the subject and how I can be more inclusive in what I write. Just last month I started Tweeting with the creator of the documentary "Girls on Girls." This documentary looks amazing and will hopefully be funded soon (Kick Starter link here). The premise of the film is the invisibility of feminine lesbians within the LGBT community. When I watched the trailer (see here) and Tweeted with the creator and a few other supporters of it, I had the "Holy sh*t, why haven't I written about this yet?!" moment. I'm pleased to say that I will be interviewing the creator on an upcoming podcast so stay tuned for that.
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#96 - Kicking Ass & Taking Names With Stacy A. Cross [Podcast] - Jenn T. Grace

#96 - Kicking Ass & Taking Names With Stacy A. Cross [Podcast] - Jenn T. Grace | Gay Business & Marketing | Scoop.it
Podcast: Play in new windowSubscribe: iTunes | Android | RSSDownload the Transcript here! Jenn T. Grace – Episode 96 – Kicking Ass & Taking Names With Stacy A. Cross   Thank you for tuning in to episode 96 of the podcast. Today’s interview is with the founder of The Comfort Killers, Stacy A. Cross. I
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#94 - Building a Stronger Queer Community with the Debt Free Guys - Jenn T. Grace

#94 - Building a Stronger Queer Community with the Debt Free Guys - Jenn T. Grace | Gay Business & Marketing | Scoop.it
Podcast: Play in new windowSubscribe: iTunes | Android | RSSDownload the Transcript here! Jenn T. Grace – Episode 94 – Building a Stronger Queer Community with the Debt Free Guys   Thank you for tuning in to episode 94 of the podcast! Today I have another awesome interview to share with you all. I chatte
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#93 – How Are Your New Year’s Resolutions Holding Up As We Enter Q4? - Jenn T. Grace

#93 – How Are Your New Year’s Resolutions Holding Up As We Enter Q4? - Jenn T. Grace | Gay Business & Marketing | Scoop.it
Podcast: Play in new windowSubscribe: iTunes | Android | RSSDownload the Transcript here! jenn-t-grace-episode-93-how-are-your-new-years-resolutions-holding-up-as-we-enter-the-4th-quarter   Thank you for tuning in to episode 93 of the podcast. Eeek…. we are getting SO close to the big 100!! It’s been a great few months of interviews with amazing guests and I’m currently gearing up for another roun
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Storytelling with Matt Luginbuhl for "30 Days - 30 Voices - Stories from America's LGBT Business Leaders" [Podcast]

Storytelling with Matt Luginbuhl for "30 Days - 30 Voices - Stories from America's LGBT Business Leaders" [Podcast] | Gay Business & Marketing | Scoop.it
Storytelling with Matt Luginbuhl from the Office of Diversity & Inclusion at Aetna Hartford, Connecticut To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!
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Tony Ferraiolo Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]

Tony Ferraiolo Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast] | Gay Business & Marketing | Scoop.it
Expert Interview with Tony Ferraiolo of Tony Ferraiolo Coaching New Haven, Connecticut To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!
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Are you on Twitter? Knock it off with the Auto Direct Messages already

Are you on Twitter? Knock it off with the Auto Direct Messages already | Gay Business & Marketing | Scoop.it
Are you on Twitter? Do you enjoy your time on Twitter? Are you annoyed by the barrage of spam coming your way from auto Direct Message's (aka DM's)? Yeah, me too. In this Marketing Friday post I want to talk about why your auto DMing people is damaging your social reputation.
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4 ways an RSS feed can help you become an industry expert

4 ways an RSS feed can help you become an industry expert | Gay Business & Marketing | Scoop.it
The reason I am telling you this is during a recent interview for this project, I asked a guest what business tool he uses that has transformed his business. When he told me what it was, I knew I had to share it with you. He's using an RSS reader to stay up to date on industry content which allows him to keep his finger on the pulse of his industry.
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The benefits of a strong "Call-to-Action"

The benefits of a strong "Call-to-Action" | Gay Business & Marketing | Scoop.it
So what's a call-to-action you may be asking? It is essentially a piece of your marketing message where you are asking your audience to take an action. This could be in the form of an e-mail, on your website, part of a blog post or even a podcast. This is the trigger that causes someone to take that next logical step in the direction you want them to go in. Ideally you want your call-to-action to be something compelling and persuasive that really engages the user and gets them to take that next step.
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The rule of thirds for your social media strategy

The rule of thirds for your social media strategy | Gay Business & Marketing | Scoop.it
Have you heard of the rule of thirds before? Perhaps you’ve heard of it from a photographers perspective? That’s where I first learned the term. In photography terms the rule of thirds helps you frame out your shot in the most interesting way. Rather than having your subject portrayed in the dead center of the shot it’s a matter of slicing the frame into thirds and using it to frame the shot in a more interesting perspective. I have a picture of the Brooklyn Bridge hanging in my hallway and it is visually interesting because of this principal.
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What Exactly is LGBT? Basic terminology – Episode 002 of the Gay Business & Marketing Made Easy Podcast

What Exactly is LGBT? Basic terminology – Episode 002 of the Gay Business & Marketing Made Easy Podcast | Gay Business & Marketing | Scoop.it
What exactly is LGBT? We're talking the basics today on this episode of the Gay Business & Marketing Made Easy podcast! This podcast is dedicated to teaching you how to do business with and marketing to the LGBT community. There is no better place to start than to talk with you about what exactly LGBT is and what it isn't.
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#100: The Big 100th Episode - What's Next? [Podcast] - Jenn T. Grace

#100: The Big 100th Episode - What's Next? [Podcast] - Jenn T. Grace | Gay Business & Marketing | Scoop.it
Podcast: Play in new windowSubscribe: iTunes | Android | RSSI can’t believe we are finally here – the big 100th episode! It’s been such a long, exciting road and I am so grateful for all of the amazing guests I’ve had the opportunity to speak to and for all of you amazing listeners for tuning eac
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Why don't you have a picture of your wife on your desk?

Why don't you have a picture of your wife on your desk? | Gay Business & Marketing | Scoop.it
So my wife is a special education teacher for a public school system. Just recently while on her lunch break she was sharing our wedding photo album with a co-worker/friend of hers. A student came in with a question for her and as the student walked over, she closed the wedding album and addressed the students request. Another teacher within range said "What's the big deal if they catch a glimpse of it? And why don't you have a picture of your wife on your desk? You have one of the kids..."
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#97 - How to Establish Your Personal Brand With Intention With Jennifer Brown [Podcast] - Jenn T. Grace

#97 - How to Establish Your Personal Brand With Intention With Jennifer Brown [Podcast] - Jenn T. Grace | Gay Business & Marketing | Scoop.it
Podcast: Play in new windowSubscribe: iTunes | Android | RSSThank you for tuning in to episode 97 of the podcast! My guest is Jennifer Brown, who was actually the first interview I ever had on this podcast and is now back for her third appearance! In this interview we really focused on the topics o
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#95 - Dissecting LGBTQ Identities Around Same Sex Relationships with Dr. Jennelle [Podcast] - Jenn T. Grace

#95 - Dissecting LGBTQ Identities Around Same Sex Relationships with Dr. Jennelle [Podcast] - Jenn T. Grace | Gay Business & Marketing | Scoop.it
Podcast: Play in new windowSubscribe: iTunes | Android | RSSDownload the Transcript here! jenn-t-grace-episode-95-dissecting-lgbtq-identities-around-same-sex-relationships-with-dr-jennelle   Thank you for checking out episode 95 of the podcast. Today’s interview is with PhD psychologist Dr. Jennelle. She has such an interesting niche within the LGBT community, working with women who are in relationships with other women, but don’t necessaril
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What exactly is an LGBT chamber of commerce?

What exactly is an LGBT chamber of commerce? | Gay Business & Marketing | Scoop.it
In day to day interactions with people I’ve come to find that many do not know what a chamber of commerce is or what a chamber of commerce does. I’m noticing that I may just live in a bubble where I make assumptions that everyone just knows what a chamber of commerce is because I am so active in them. If you do not know you are certainly not alone and I’m here to explain.
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