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There Is No More #Social #Media -- Just #Advertising

There Is No More #Social #Media -- Just #Advertising | gamification | Scoop.it
Social media marketing is now advertising, Mike Proulx writes. Here are five strategies for brands in the era of #NotReally social media marketing.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 6, 2015 1:41 AM

Brands organic growth through #social #media has been replaced by advertising. 


Is Advertising the only solution to reach out to your core customers?


How important is #mobile #engagement ?


As Mike highlights in this article, "whatever happened to communities as a way to directly connect with people as human beings. Over the years, that idealistic vision of genuine two-way exchange eroded. Brands got lazy by posting irrelevant content and social networks needed to make money.

Let's call it what it is: Social media #marketing is now advertising. It's largely a media planning and buying exercise -- emphasizing viewed impressions. Brands must pay if they really want their message to be seen. It's the opposite of connecting or listening -- it's once again broadcasting."


We developed @SNAPCIOUSas a way for brands to #visually engage their customers directly via their mobile platform, keeping a direct conversation between brand and #loyal fans, while leveraging multiple social networks. Reach out if you want a live demo!

Dorothy Distefano's curator insight, April 6, 2015 5:02 PM

#shamelessselfpromotion for the win...

Nathalia Prieto's curator insight, April 7, 2015 10:11 AM

Social media reaching maturity asks for a new approach - back to focus on humans and interconnections. 

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Les jeux sérieux au banc d'essai - Le Monde

Les jeux sérieux au banc d'essai
Le Monde
Sur un tel thème, le premier jeu est de demander à chacun une définition de cet objet paradoxal, le "serious game". ...
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Can Digital Games Boost Students’ Test Scores? | MindShift

Can Digital Games Boost Students’ Test Scores? | MindShift | gamification | Scoop.it
A new report released today reveals the results attempting to answer the question: do digital games and simulation help students studying science, technology, math, and engineering achieve better learning outcomes?

Via Beth Dichter
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Beth Dichter's curator insight, June 17, 2013 10:02 PM

To what extend do digital games boost students' test scores in STEM? According to the preliminary data released by SRI "students at the median in the control group (no games) could have been raised 12 percent in cognitive learning outcomes if they had received the digital game." (From an analysis of 77 peer-reviewed journal articles K-16 in STEM.)

And it turns out that simulations may create a larger impact.

Take a look at this post and see where gamification may be heading in the future!

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Des jeux pour se former aux métiers techniques | La-Croix.com

Des jeux pour se former aux métiers techniques | La-Croix.com | gamification | Scoop.it
Une jeune entreprise bordelaise a mis au point des logiciels qui sont aujourd’hui référencés par l’éducation nationale.

Via Yasmine Kasbi
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Plus de 70% des entreprises utiliseront le jeu dans leur stratégie d ... - Webmarketing & co'm

Plus de 70% des entreprises utiliseront le jeu dans leur stratégie d ...
Webmarketing & co'm
... et ce quelque soit leur âge.
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4 Tips For Gamifying Your Marketing Plan

4 Tips For Gamifying Your Marketing Plan | gamification | Scoop.it
Gamification is a great tool, if you use it right. Here are four steps to help you properly gamify your next marketing campaign.

Via Ludem Entertainment
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