Gamification
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Edited Volume "Rethinking Gamification" Out

Edited Volume "Rethinking Gamification" Out | Gamification | Scoop.it
The Gamification Lab and the Hybrid Publishing Lab of Leuphana University just released a nice Creative Commons-licensed edited collection of contributions that are "Rethinking Gamification". The P...
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GWC 2014 presentations (I) | Gamification World Congress 2014

GWC 2014 presentations (I) | Gamification World Congress 2014 | Gamification | Scoop.it
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How to Bring Gamification into Your Internet Marketing Strategy? - exploreB2B

 Gamification Guru Gabe Zichermann  says “Gamification is the process of using game thinking and game mechanics to engage audiences and solve problems. Put another way, it’s about taking the ...
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How to Move Beyond Short-Term Gamification

How to Move Beyond Short-Term Gamification | Gamification | Scoop.it
What the factors are that make gamification last longer is the core question that Cameron Graham tries to answer.
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Has Gamification Taken Hold in Financial Services Yet?

Has Gamification Taken Hold in Financial Services Yet? | Gamification | Scoop.it
With some interesting examples already showing results, it’s time for financial services to take the next step in gamification.
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12 Surprising Gamification Stats for 2013

12 Surprising Gamification Stats for 2013 | Gamification | Scoop.it
Here at PunchTab, we love creating engaging campaigns. One strategy we use to “get more engagement” for our customers is to add a layer of gamification. Gamification is one of the most popular, name-dropped buzzwords among marketers today. By definition, the concept is...
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A Comprehensive List of 90+ Gamification Cases with ROI Stats

A Comprehensive List of 90+ Gamification Cases with ROI Stats | Gamification | Scoop.it
Gamification Pioneer and Keynote Speaker Yu-kai Chou introduces #94 Gamification Cases that have actual ROI numbers in each sector.
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Gamification Roundup: New Years Resolution Help, Avoiding Cheaters, and How to Keep Your Kids Cavity Free | Get More Engagement

Gamification Roundup: New Years Resolution Help, Avoiding Cheaters, and How to Keep Your Kids Cavity Free | Get More Engagement | Gamification | Scoop.it
Get the latest headlines and news in gamification for 2014! Check out popular campaigns, videos, and new programs surrounding keeping new years resolutions, how to avoid cheaters/scammers of your gamification program, how game play can transfer knowledge into actual skills...
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Gamification Tapped by Some Employers to Recruit Candidates

Gamification Tapped by Some Employers to Recruit Candidates | Gamification | Scoop.it
The approach nets more engaged applications when integrated into a challenge-based hiring process.
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Gartner Says by 2014, 80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design

Gartner Says by 2014, 80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design | Gamification | Scoop.it
As gamification moves from the leading edge to more widespread use by early adopters, now is the time to understand and evaluate this important trend, according to Gartner, Inc.
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Gamification for Brands | Social Media Today

Gamification for Brands | Social Media Today | Gamification | Scoop.it
Gamification is something we are all familiar with, whether we know it or not. From playing Super Mario on N64 to seeing updates on your Facebook newsfeed about your friends collecting points on an app, it’s human nature to love games. They’re fun, they’re interactive; they’re something to talk about.
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Top 10 Marketing Gamification Cases You Won't Forget

Top 10 Marketing Gamification Cases You Won't Forget | Gamification | Scoop.it
Today, customers have an amazing filter that prevents "eyeball marketing" from being successful. Here are 10 proven Marketing Gamification Cases and Examples
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Gaming ‘guru’ speaks at technology congress | Association for Project Management

Gaming ‘guru’ speaks at technology congress | Association for Project Management | Gamification | Scoop.it
Association for Project Management
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Gamification yields 560% ROI at 30,000 feet - Technorati

Gamification yields 560% ROI at 30,000 feet - Technorati | Gamification | Scoop.it
Air Canada reports the two gamification-driven promotions brought in more than C$26.2 million in incremental revenues.
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How the Rules of Social Games Are Creeping into the Real World - iQ by Intel

How the Rules of Social Games Are Creeping into the Real World - iQ by Intel | Gamification | Scoop.it
The subtle progress of gamification. The hierarchy of airline passengers used to be simple dichotomy. You either flew first class, or you didn’t
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39 Actionable Ideas For Driving Traffic To Your Website

39 Actionable Ideas For Driving Traffic To Your Website | Gamification | Scoop.it
Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site. This article is an [...]
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Gamification: Powering Up or Game Over? - Knowledge@Wharton

Gamification: Powering Up or Game Over? - Knowledge@Wharton | Gamification | Scoop.it
Criticism of managers who use workplace games to promote productivity has been gaining steam lately -- how can businesses use games effectively?
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How Gamification Motivates the Masses

How Gamification Motivates the Masses | Gamification | Scoop.it
By Brian Burke Gartner, Inc.  What’s new about gamification? Organizations have borrowed elements such as points and badges from games and used them to motivate people for a long time. Weight Watchers, Boy Scouts and Girl Scouts, and military organizations have been using this approach to motivate people for a half century, [...]
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Consumers Seem to Be Falling Out of Love With Brands

Consumers Seem to Be Falling Out of Love With Brands | Gamification | Scoop.it
More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision.
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3 Gamified Mobile Apps Taking Ecommerce to a Whole New Level

3 Gamified Mobile Apps Taking Ecommerce to a Whole New Level | Gamification | Scoop.it
Ecommerce and mcommerce will make billions this year. Do you have apps that users will love? Here are three that we think rock.
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How Using Gamification Can Boost Customer Engagement

How Using Gamification Can Boost Customer Engagement | Gamification | Scoop.it
How Using Gamification Can Boost Customer Engagement. Using gamification is a great way to keep your customers engaged with your product. Having loyal customers in the early stages of your startup is crucial.
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Overcoming the User Engagement Crisis with Gamification

Overcoming the User Engagement Crisis with Gamification | Gamification | Scoop.it
In its simplest sense, gamification is showing users how to do something and rewarding them for doing it right or figuring out the problem.
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Games Based Learning Theory and Practice by Paul Ladley

Games Based Learning Theory and Practice by Paul Ladley | Gamification | Scoop.it
Much has been discussed about computer games and their impact on young people. A lot of the media has focused how games are turning our young people into violent hooligans. But more recently, there...

Via Ana Cristina Pratas
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