Gamification
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Gamification webinar now available for free download - Fast Casual

Gamification webinar now available for free download - Fast Casual | Gamification | Scoop.it
Gamification webinar now available for free download Fast Casual This how-to workshop focuses on the core tenets of gamification, walks through examples of best practices from the restaurant industry and other industries that have used effective...

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Agnes Furst's curator insight, November 5, 2013 6:14 PM

Free education fpr small businesses contemplating introducing games!

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What can gamification do for a small business? - TechRadar UK

What can gamification do for a small business? - TechRadar UK | Gamification | Scoop.it
What can gamification do for a small business?
TechRadar UK
Gamification - where game mechanics is used to engage employees - can have a direct and substantial impact on a company's revenues.

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Joseph Gordon-Levitt Wants Your Gamification Story

Joseph Gordon-Levitt Wants Your Gamification Story | Gamification | Scoop.it
JGL and Morgan Spurlock Are Making a Gamification Documentary
Have you ever wanted to share your personal gamification story to the world? Now’s your chance.

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Gamification. What Is It And Why Does It Matter? | Livelink

Gamification. What Is It And Why Does It Matter? | Livelink | Gamification | Scoop.it
Imagine a gamer. Who do you imagine? A teenager in their bedroom late at night? A child on their PC? What would you say if I told you that the average gamer is 35, married and earns £23k per year?

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What’s The Difference Between Loyalty Programs and Gamification?

What’s The Difference Between Loyalty Programs and Gamification? | Gamification | Scoop.it
Loyalty Programs Can Be Much More than Points
Whenever I start talking about gamification, one of the first questions that I get asked is this: how is it different from loyalty programs?

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Seth Priebatsch: The game layer on top of the world | Video on TED.com

By now, we're used to letting Facebook and Twitter capture our social lives on the web -- building a "social layer" on top of the real world.

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ExploreCurate's curator insight, November 1, 2013 5:12 PM


Is anyone going on a gamification event in the near future? Contact @explorecurate if you want to cover the event. 

 

Sign up and receive a free monthly Newsletter with curated digital business insights http://bit.ly/1f9UXDG.

Jean-Marie Grange's curator insight, December 11, 2013 2:47 PM

"Last decade was the decade of Social, next decade will be the decade of game"... very true... and very exciting!

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How games can organize millions of people to accomplish great things (book ... - PandoDaily (blog)

How games can organize millions of people to accomplish great things (book ... - PandoDaily (blog) | Gamification | Scoop.it
How games can organize millions of people to accomplish great things (book ...

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Gamification: Companies Of All Sizes Are Using This Strategy To Win Customers ... - Business Insider

Gamification: Companies Of All Sizes Are Using This Strategy To Win Customers ... - Business Insider | Gamification | Scoop.it
Gamification: Companies Of All Sizes Are Using This Strategy To Win Customers ...
Business Insider
Gamification, the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades.
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Gamification Addiction - will banks get hooked on dopamine? - Finextra

Gamification Addiction - will banks get hooked on dopamine? - Finextra | Gamification | Scoop.it
Gamification Addiction - will banks get hooked on dopamine?
Finextra
With games being able to tap into such behaviours, I think it is imperative for banks to capitalize on them.
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4 Fun Ways to Improve Your Facebook Engagement

4 Fun Ways to Improve Your Facebook Engagement | Gamification | Scoop.it
Use these simple Timeline games to grow engagement and increase comments, shares and likes for posts on your Facebook Page. (You can have fun with @facebook #marketing? No... it couldn't be!!
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Content Marketing Done Right: AMC Theatres' THE HUNGER GAMES ... - Forbes

Content Marketing Done Right: AMC Theatres' THE HUNGER GAMES ... - Forbes | Gamification | Scoop.it
Content Marketing Done Right: AMC Theatres' THE HUNGER GAMES ...
Forbes
Content marketing isn't necessarily something new, but how brands and marketers are leveraging new digital technologies to create and promote compelling content is.
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Why you were not wasting your time playing video games - an introduction to ... - The Drum

Why you were not wasting your time playing video games - an introduction to ... - The Drum | Gamification | Scoop.it
The Drum
Why you were not wasting your time playing video games - an introduction to ...
The Drum
Well, we are truly delighted to say that playing computer games can help you in business.
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TAMRITZ Webinar: Badge Learning Design Aug 25 2013

TAMRITZ welcomed featured guest, Carla Casilli, Badge System Design Lead, Mozilla Foundation. The focus of the webinar was a panelist discussion on badge lea...

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GwynethJones's curator insight, November 8, 2013 9:52 AM

Webinar with awesome special guest Carla Casilli, Badge System Design Lead, Mozilla Foundation. The focus of the webinar was a panelist discussion on badge learning design.

 

w/ @tamritzlearning @techbabble88 & Mozilla's @carlacasilli

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Using Gamification to Increase Learning Engagement

According to Gabe Zichermann and Christopher Cunningham, authors of “Gamification by Design”, gamification is the use of game thinking and mechanics within a non-game context in order to engage users and solve ...

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20 Eye-Opening Stats You Probably Didn't Know About Mobile Learning

20 Eye-Opening Stats You Probably Didn't Know About Mobile Learning | Gamification | Scoop.it
  via SHIFT Disruptive eLearning Still not convinced Mobile Learning is something your organization should evaluate? Consider these eye-opening statistics published by different organizations ...

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The Man Who Coined "Gamification" Takes Loyalty to a New Level - Huffington Post

The Man Who Coined "Gamification" Takes Loyalty to a New Level - Huffington Post | Gamification | Scoop.it
The Man Who Coined "Gamification" Takes Loyalty to a New Level Huffington Post We are now living our lives online - community, entertainment, work, finances - virtually everything we do -- by technology and throwing off reams of data (big data)...

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Case study: 3 heavyweights give gamification a go - Computerworld

Case study: 3 heavyweights give gamification a go - Computerworld | Gamification | Scoop.it
Case study: 3 heavyweights give gamification a go
Computerworld
Computerworld - Got gamification yet? If you don't, you're not alone -- according to Gartner, fewer than 5% of organizations worldwide are using gamification.

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Gamification of learning, episode 2: what are the main mechanisms of gamification?

Gamification of learning, episode 2: what are the main mechanisms of gamification? | Gamification | Scoop.it
As mentioned in our previous episode, gamification is everywhere, even in training. But which elements of game can you integrate into a training module? In this second article, Vitaminds decodes the 10 mechanisms of a gamified training content.

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Gamification as a Content Marketing Tactic – How Brands Are Engaging Consumers - Top Rank Blog | #TheMarketingAutomationAlert

Gamification as a Content Marketing Tactic – How Brands Are Engaging Consumers - Top Rank Blog | #TheMarketingAutomationAlert | Gamification | Scoop.it

Digest...

 

Pros

-- >  In-depth engagement. Game mechanics provide more in-depth engagement than other forms of digital advertising due to its ‘additive experience’ for users. For example, one FarmVille advertiser is Green Giant frozen vegetables.

-- >  Inherent motivation to return to the source of interaction. Achieving a certain level of status motivates consumers to engage frequently with the brand.

-- >  Uses fun to embed brands in customers’ lives.

 

Cons

-- >  Marketers provide no long-term value to users. Without a competitive ‘me too’ aspect, minimal levels of engagement could result in virtual ghost towns.

-- >  Game-based marketing has the potential to disrupt traditional loyalty rewards programs when customers feel it takes too long to consider engaging worthwhile.

-- >  Confusing ‘free’ with ‘status’. Not understanding what it is about video games that engages consumers is a recipe for failure.

 

Tips to Keep Your Gamification Strategy on Track

-- >  Take the best lessons from games and apply them to your specific business model; it’s not about turning everything into a game or turning your business into a gaming company.

-- >  Identify behaviors fans are already performing and reward them appropriately for those contributions.

-- >  Offering free products is a quick win, but offering customers status above their peers has the potential to create more long-term brand loyalty.

-- >  The key reward that marketers can offer consumers is status, followed by access to new content, power over their peers, and free stuff, according to Zichermann.

 

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CYDigital's curator insight, October 30, 2013 7:59 PM

Absolutely applicable to B2B, and engenders loyalty. Explore, test, and rollout.

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Ben Hatton on : Why marketers are learning from video games - Liverpool Daily Post

Ben Hatton on : Why marketers are learning from video games - Liverpool Daily Post | Gamification | Scoop.it
Ben Hatton on : Why marketers are learning from video games
Liverpool Daily Post
Metro Trains' “Dumb Ways To Die” game is a good example of a gamified app supporting a campaign – in this case – a health and safety message.
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Basis released Body IQ: Track Your Walk, Run or Bike Automatically

Throught its Wristband firmware update, Basis is excited to introduce Body IQ™, a proprietary technology that automatically recognizes and displays your activities, like walking, running a bike or feeling asleep


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Olivier Janin's curator insight, November 7, 2013 6:01 AM

Step by step, Basis slowly raises its technical leadership to perfectly and seriously track your body datas.  A real breakthrough here. Congratulations to the team !

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Nokia's rewards program for Windows Phone developers uses ...

Nokia's rewards program for Windows Phone developers uses ... | Gamification | Scoop.it
Lots of mobile companies offer rewards to developers who make apps on their platforms. But Nokia's new DVLUP program is a little different, using a gamification model that encourages competition among developers.
darrelsmith's insight:

love this phone

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How to Use Gamification in Your Content Marketing Plan - Zerys | #TheMarketingAutomationAlert

How to Use Gamification in Your Content Marketing Plan - Zerys | #TheMarketingAutomationAlert | Gamification | Scoop.it

Digest...

 

Tips for using gamification in your content marketing strategy

1. Start small. If you've never tried gamification, it's a good idea to start with a simple "game" so you can gauge results and become familiar with how the theory works. A good way to start is rewarding visitors for liking your Facebook page, following your company site on Twitter or viewing your videos on YouTube.

2. Break up the "game" into manageable pieces. If your game or the reward system you're creating for your Web site is so complex that you need a two-inch-thick manual to figure it out, your site visitors are going to throw up their hands in dismay. A better approach is to divide the new activities and new goals into small pieces that visitors can learn about gradually.

3. Tie gamification to your marketing goals. While it's exciting to see a surge in site visitors due to your new gamification plan, make sure to structure your plan so that such visitors don't just "play" your game and exit the site, doing little towards increasing your bottom line or creating better product awareness.

4. Get help. Gamification can be a little tricky, especially when you first begin. Plus, unlike traditional content marketing, it requires regular maintenance and updating. If you're like most small business/Web site owners, you're already wearing a number of hats. There are several companies, such as Badgeville and Gigya, that specialize in creating and administering gamification programs.

 

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-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.

 


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CYDigital's curator insight, October 23, 2013 8:19 PM

Readers of the Alert know my affinity towards gamification, and if you have the means (read that as budget) then you want to at least investigate the outsourcing of gamification.