Gamification para Empresas
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Gamification para Empresas
Novedades sobre gamification y juegos de realidad alterna.
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IBM Educates Employees With Alternate Reality Experiential Game

IBM Educates Employees With Alternate Reality Experiential Game | Gamification para Empresas | Scoop.it
Educate With A Story
In this episode of Gamification Revolution weekly webinars, Gabe talks to Phaedra Boinodiris (@INNOV8game) of IBM (@IBM) about IBM’s initiatives to support regular employee education for the company’s 500’000 global employees.
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Getting the Facts on Game Based Learning (INFOGRAPHIC)

Getting the Facts on Game Based Learning (INFOGRAPHIC) | Gamification para Empresas | Scoop.it
The Knowledge Guru team knows how effective serious games and game based learning are, that's why we've developed an entire learning game engine focused on making game based learning easier to impleme...
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Resultados de #Gamification aplicado en la Educación Superior

Resultados de #Gamification aplicado en la Educación Superior | Gamification para Empresas | Scoop.it

http://www.cio.com/article/737792/Students_Learn_to_Win_With_Gamification

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"Mandatory Fun : #Gamification and the Impact of Games at Work" Working Paper by #Wharton

"Mandatory Fun : #Gamification and the Impact of Games at Work" Working Paper by #Wharton | Gamification para Empresas | Scoop.it
Scholars have long noted that people often create and play games at work in order to make their experience more positive. As games have become more ubiquitous,
Ricardo Guzmán Ramirez's insight:

Este estudio de la Universidad de Pennsylvania comprueba que los esfuerzos de gamification en las empresas tienen efectos positivos en el trabajo siempre que no sea percibido por los "jugadores" como obligatorio. Comprueba lo fundamental en todo juego : la libertad de elegir.

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Gamification design efectivo está centrado en las personas (en) - Gamification Co

Gamification design efectivo está centrado en las personas (en) - Gamification Co | Gamification para Empresas | Scoop.it
The most common pitfall of gamification is that businesses often assume that gamification will instantly improve their business as if it's a magic elixir.
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Innovación para la fidelización del cliente en la Banca : The BBVA Game

BBVA is changing the way consumers bank and driving online banking adoption in unprecedented ways. Join its creators for a dive into the design lessons learned
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Presentación del BBVA para el Gamification Summit 2013

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Why It Doesn’t Matter What “Gamification” Is Called

Why It Doesn’t Matter What “Gamification” Is Called | Gamification para Empresas | Scoop.it
Lets focus the gamification name debate towards something more useful There were many brilliant stories of successful case studies and tactful use of engagement techniques at GSummit 2013 but a common qualm about the concept of gamification was...
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A propósito del debate entre game designers y "gamifiers" sobre cómo llamar esta tendencia tecnológica y sus implicancias. Más allá de los conceptos lo importante está en su valor para generar compromiso auténtico y sostenible.

https://twitter.com/avantgame/statuses/329737499259850752

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Gamification Player Types: The T-E Pyramid (II)

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Un interesante modelo conceptual para segmentar a los jugadores en un sistema ludificado. 

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The Four Keys to Engagement & The Psicology of #Fun

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Los fundamentos de la diversión. Conceptos básicos para la aplicación del Gameful Design. 

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No Jueges Conmigo : Promesas y Abismos del Gameful Design (EN)

Don’t Play GamesWith Me!promises and pitfalls ofgameful designSebastian Deterding (@dingstweets)web directions @media, London, May 27, 2011cb
Ricardo Guzmán Ramirez's insight:

Excelente presentación sobre la realidad del gamification y su potencial como propulsor de una mejor sociedad. 

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Gamificación, innovación de procesos gracias a los juegos | Think Big

Gamificación, innovación de procesos gracias a los juegos | Think Big | Gamification para Empresas | Scoop.it
Buena introduccion al gamification.
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¿#Gamification? Recursos básicos para interesados

¿#Gamification? Recursos básicos para interesados | Gamification para Empresas | Scoop.it
Here is a list of resources I go back to time and time again. There are many more and if you want to be included, please leave a comment!!
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¿En realidad funciona #Gamification? Resultados de Estudios Empíricos

Understanding gamification and its effectiveness beyond anecdotal evidence and hype is evidently a pertinent practical issue as well as, increasingly, a scholarly pursuit. Regardless of the increas...
Ricardo Guzmán Ramirez's insight:

Gamification (o Gamificación) entendido como la aplicación de principios, técnicas y herramientas de diseño en contexto de no-juego, ha generado mucha expectativa y ha demostrado efectos positivos, sin embargo hay poca evidencia cuantitativa. Este estudio nos brinda más luces al respecto.

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Gamification Startups Are Finding New Niches and Greater Profits

Gamification Startups Are Finding New Niches and Greater Profits | Gamification para Empresas | Scoop.it
More Gamification Startups Pop Up Everyday
Gamification startups are still finding innovative methods to stake their places in new niches while producing large profits.
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Top 10 eCommerce Gamification Examples that will Revolutionize Shopping

Top 10 eCommerce Gamification Examples that will Revolutionize Shopping | Gamification para Empresas | Scoop.it
Gamification has caused eCommerce sites to significantly increase their revenues. Here are the Top 10 eCommerce Gamification Examples from the best sites
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Plaiding te permite donar mientras juegas #seriousgames

Plaiding te permite donar mientras juegas #seriousgames | Gamification para Empresas | Scoop.it
Plaiding es una startup mexicana que tiene como objetivo impulsar la donación social dentro de aplicaciones móviles, en específico, juegos.
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SAP Community Network : Optimizando un Caso de Éxito #Gamification

SAP Community Network : Optimizando un Caso de Éxito #Gamification | Gamification para Empresas | Scoop.it
You’ve been hearing about it for months now and today we’ve finally flipped the switch! We’re LIVE with gamification for SAP Community Network! We just went live this morning and already the comm...
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Los riesgos de aplicar #Gamification en investigaciones de mercado

Los riesgos de aplicar #Gamification en investigaciones de mercado | Gamification para Empresas | Scoop.it
Does Gamification actually move the perceptual goalposts with its brain-engaging techniques? Or more critically: does Gamification introduce a new element of bias? Here's my take.
Ricardo Guzmán Ramirez's insight:

Antes de aplicar técnicas de gamification a una investigación debemos tener cuidado con los posibles sesgos que estaríamos generando con ello a fin de tener resultados confiables.

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The Gamification of Experience | Social Media Today

The Gamification of Experience | Social Media Today | Gamification para Empresas | Scoop.it
I like the idea of gamification…in theory. The gamification of experience leads to some odd “rewards” for those who play.

Via Marylene Delbourg-Delphis
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Nora Wendel's curator insight, May 7, 2013 12:31 PM

The key line to the article: "Consider what you’re delivering to customers first, then how to engage them from there."


My question to you- What happens when the gamer gets bored of the game?

Ricardo Guzmán Ramirez's comment, May 15, 2013 11:12 AM
If the player get bored usually it´s because bad design : I have no rewarding challenge ( it´s too hard or too easy). But also could be i´ve just accomplished "mastery". The mastery in a game is an issue, but only if you got a majority of your players there and you can´t make them compete.
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App para jugar con tu café : Starbucks Refreshers #Gamification

¡Reinventa la manera de re-energetizarte! Con Starbucks Refreshers vive una experiencia única con la primera aplicación de realidad aumentada que Starbucks t...
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Aplicación de realidad aumentada para decorar los vasos del famoso café. Una forma de fidelizar al cliente más interesante e innovadora que sus actuales programas de recompensas.

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La química del Game Design

La química del Game Design | Gamification para Empresas | Scoop.it
Can you create a practical technique for game design?
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El "game design" hoy a evolucionado del oficio de la "alquimia" a una disciplina con fundamentos científicos. La clave para aplicaciones exitosas de gamification es pensar como un "game designer" y eso implica entender los principios que hacen un buen juego.

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Brian Burke (Gartner) sobre el futuro del Gamification

Brian Burke (Gartner) sobre el futuro del Gamification | Gamification para Empresas | Scoop.it
Cuando alineamos los objetivos de los jugadores con los de la empresa, todos ganamos.
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Can Kia’s gamification change the way we drive our cars?

Can Kia’s gamification change the way we drive our cars? | Gamification para Empresas | Scoop.it
Cómo un auto nos incentiva a conducir de manera eco-eficiente.
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Las 4 llaves de la diversión: Una base para el diseño de emociones y conductas.

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