Mobile Free to Play Marketing
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Mobile Free to Play Marketing
Online Advertising, social games, MMO online games, apps, iOs, Android, community engagement, paid users, engagement
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Mobile Strategy Library: Guides, Webinars and Case Studies

Mobile Strategy Library: Guides, Webinars and Case Studies | Mobile Free to Play Marketing | Scoop.it
Leanplum has put together a mobile strategy library with tips and best practices to help brands drive conversions, lifetime value, and loyalty.
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The missing pillar of user data on mobile

The missing pillar of user data on mobile | Mobile Free to Play Marketing | Scoop.it
This guest post was contributed by Jonathan Raveh, the Director of Growth & Partnerships at Neura Mobile is no longer the new kid on the block. While the industry is still rapidly evolving, it has some strong foundations deeply rooted at its center. User Acquisition has gone a long way since the early ad network days, …
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The changing face of mobile UA with event-based bidding

The changing face of mobile UA with event-based bidding | Mobile Free to Play Marketing | Scoop.it
The duopoly's shift into event-based bidding models for mobile marketing campaigns has caused much consternation amongst mobile developers around the loss of both control and transparency afforded to them in their advertising bidding strategies. As the duopolies (and other mobile advertising broker networks) transform from mere gatekeepers of inventory into algorithmic delivery services -- absorbing …
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5 Steps for Comparing Your App Funnels: Organic vs. Marketing | Localytics

5 Steps for Comparing Your App Funnels: Organic vs. Marketing | Localytics | Mobile Free to Play Marketing | Scoop.it
Developing a solid app user acquisition strategy is a pivotal step to building your app’s user base.
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Algorithmic marketing introduces a new era of mobile ad targeting

Algorithmic marketing introduces a new era of mobile ad targeting | Mobile Free to Play Marketing | Scoop.it
mobile dev memo, android, ios, mobile development
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How King runs live in-game events in Candy Crush Saga

How King runs live in-game events in Candy Crush Saga | Mobile Free to Play Marketing | Scoop.it
King's ever-popular match-three game Candy Crush Saga needs little introduction. It's been a dominant force on the app stores for years
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Questions to ask an Ad Network

Questions to ask an Ad Network | Mobile Free to Play Marketing | Scoop.it
Questions to ask an Ad Network How transparent is your platform? What is the minimum spend commitment? Can I sent the attribution window and other terms in the IO? Can we open a line of credit? Can I edit my targeting and bidding parameters online or do I need to call my account manager? D
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5 In-Game Events All F2P Games Should Track - deltadna.com

5 In-Game Events All F2P Games Should Track - deltadna.com | Mobile Free to Play Marketing | Scoop.it
You need to know how players interact with your F2P game to understand performance and make it successful, so we reveal the 5 top in-game events to track.
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App Marketing for Web Marketers (This = That Cheat Sheet)

App Marketing for Web Marketers (This = That Cheat Sheet) | Mobile Free to Play Marketing | Scoop.it
Seasoned web marketer, but mobile newbie? Hit the ground running with this handy-dandy chart of web to app equivalents.
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Marketers Can’t Overlook Simpson’s Paradox In Programmatic Buying

Marketers Can’t Overlook Simpson’s Paradox In Programmatic Buying | Mobile Free to Play Marketing | Scoop.it
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cameron Wertheimer, director of corporate development and strategy at Vertical Mass. As budgets continue to shift toward programmatic, it is more important than ever for marketers to use statistics when... Continue reading »
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Gaming Apps & Mobile Marketing: Pepe Agell, VP of Corp. Strategy, Chartboost

Gaming Apps & Mobile Marketing: Pepe Agell, VP of Corp. Strategy, Chartboost | Mobile Free to Play Marketing | Scoop.it
Pepe Agell, VP of Corporate Strategy, Chartboost speaks with us about how marketers can benefit from in-game and in-app advertising, the impact of GDPR on mobile advertising and why gaming is not limited to the “American teenage boys” demographic anymore. Pepe oversees the company’s business development, developer relations and support teams, to ensure that the highest standard of service is provided to Chartboost’s partners around the world.
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Gamasutra: Matej Lancaric's Blog - Ultimate Guide to Soft Launch your Mobile Game

Gamasutra: Matej Lancaric's Blog - Ultimate Guide to Soft Launch your Mobile Game | Mobile Free to Play Marketing | Scoop.it
Soft launching allows developers to collect data, identify bugs, and receive early feedback from players. Soft launch will provide you with the opportunity to test your server infrastructure and ensure it will be able to handle the load of a global launch
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How Space Ape eschewed convention to make its most profitable game

How Space Ape eschewed convention to make its most profitable game | Mobile Free to Play Marketing | Scoop.it
Simon Hade and Nicolas Boulay discuss growing Fastlane: Road to Revenge from $5,000 ad revenue a day to $45,000 in four months
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9 Popular Mobile Game Ad Formats (And How To Use Them)

9 Popular Mobile Game Ad Formats (And How To Use Them) | Mobile Free to Play Marketing | Scoop.it
Like it or not, ad revenue is the lifeblood of many mobile games. With the F2P market growing, we look at the top mobile ad formats and how to use them.
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Gamasutra: Peter Dille's Blog - Top 6 Ways App Developers Use Cohort Analysis

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6 Strategies To Drive High Quality Installs

6 Strategies To Drive High Quality Installs | Mobile Free to Play Marketing | Scoop.it
Most app developers today have shifted their focus to quality over quantity. Rather than acquiring lots of low-cost installs quickly, they're focusing more on the long-term goal of driving
high-quality users that provide a user lifetime value greater than or equal to the money spent to acquire them.
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How to Drive Mobile Virality and Downloads with an App Landing Page

How to Drive Mobile Virality and Downloads with an App Landing Page | Mobile Free to Play Marketing | Scoop.it
Now you have developed your app but what's next. Beyond ASO there are several steps to drive virality and discoverability: from selecting great keywords, producing app screenshots and previews that grab user attention - your user acquisition strategy should also incorporate paid and viral tactics.
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5 Retention Strategies for Games Developers and Publishers - AppLift

Retention strategies are the key to successful game monetization; creating a game, and marketing strategy, which hooks users in and keeps them returning.
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