Acquisition Facebook Advertising
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Acquisition Facebook Advertising
Online Advertising, MMO online games, apps, iOs, Android, facebook, paid users
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Beginner's Guide To PPC | Discosloth

Beginner's Guide To PPC | Discosloth | Acquisition Facebook Advertising | Scoop.it
The complete & 100% free beginner's resource for learning how to professionally manage PPC (pay-per-click) campaigns on platforms like AdWords and Bing. All the digital advertising secrets your ad agency doesn't want to tell you!
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5 Tips to Increase Your User Acquisition ROI - App Annie Blog

5 Tips to Increase Your User Acquisition ROI - App Annie Blog | Acquisition Facebook Advertising | Scoop.it
5 key tips to help alleviate risks and quickly optimize your return on investment. Regardless if you’re an expert or novice user acquisition manager, we have some novel tips you can systematically implement for your own UA strategy.
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The 12 Badass Tools I Use For Advertising On The Google Display Network

The best part, they are ALL provided by Google themselves. Yes, you wont catch me stepping outside the norm here and having a custom tool programmed because all of these to exactly what I need them to do.
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4 Great Slideshares on F2P, Mobile and Social Game Marketing and Monetization.

Best Practices for Maximizing Revenue in Free-to-Play Games Josh Burns from 6waves gives examples for maximizing revenue in Free-to-Play games. Originally presented at a game monetization event in ...
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Data management platform : les 5 questions que vous vous êtes sans doute déjà posées

Data management platform : les 5 questions que vous vous êtes sans doute déjà posées | Acquisition Facebook Advertising | Scoop.it
Dans un univers où la data est devenu l'or noir que tout le monde se dispute, la question du DMP, cette plateforme où convergent média et marketing, est devenue cruciale.
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Attribution : 8 questions à se poser pour abandonner le « last click » et miser sur l’engagement-%post_id%

En France, le modèle du "last click" est largement utilisé alors que des pays comme les Etats-unis et l'Allemagne valorisent également le "post view". En termes de performances, les choses sont bien plus complexes. Réfléchir uniquement en fonction du dernier clic est une aberration. Il faut arrêter ce réflexe qui fait la fortune de Google alors que le search n'a jamais engendré 50% des ventes d'un site web. La réflexion doit être plus pointue : quels sont les leviers qui influencent le consommateur et facilitent la vente ? estime Eric Gueilhers, Managing Director France de myThings. Ce dernier s'est penché sur les modèles d'attribution des ventes utilisés par les annonceurs : last clic, post view, tracking en vue réelle, score d'engagement... quelles sont les bonnes pratiques pour parfaire ses campagnes d'acquisition ? Le modèle au dernier clic Le modèle le plus utilisé sur le marché français est celui qui attribue la vente au dernier levier ayant généré un clic avant la finalisation
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2 Ways I Approach CPA Marketing

2 Ways I Approach CPA Marketing | Acquisition Facebook Advertising | Scoop.it
I'll tell you one thing after a half-decade of owning my own offers, being a publisher for advertisers and of course owning a CPA Affiliate Network, one thing is for sure...You can make ALOT of money REALLY quickly in this game if you got marketing...
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