GAFPA Scoop #5
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GAFPA Scoop #5
Variety of topics related to content marketing & strategy
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7 Killer Content Curation Practices to Boost Your Content Strategy - Cloudswave Blog

7 Killer Content Curation Practices to Boost Your Content Strategy - Cloudswave Blog | GAFPA Scoop #5 | Scoop.it
Nearly every good content marketing strategy budgets at least some time and resources to content curation. Content curation is the practice of finding
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Curation is useful if you don't have enough time or money to create your own content. This post offers some useful insights ow why, how & what to curate.
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Content Marketing: A Game of Skill

Content Marketing: A Game of Skill | GAFPA Scoop #5 | Scoop.it

Here's a fun infographic from Fisher Vista, turning content marketing into a board game.


Scrabble, anyone?

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Patrizia Splendiani's curator insight, January 20, 2013 4:45 AM

Play the game...

James A Smith MCIM's curator insight, February 4, 2013 4:38 AM

How is your game? Nice visual - easy to share and educate - perfect peice fo content!

Angela Watkins's curator insight, February 4, 2013 2:39 PM

You need to use different avenues for your content marketing.  I use several:  blogs, social media, writing profiles, etc.

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Book Review: Content Strategy for Mobile

Book Review: Content Strategy for Mobile | GAFPA Scoop #5 | Scoop.it

Ian Waugh gives us a brief review of Karen McGrane's latest book, Content Strategy for Mobile. 


"McGrane gets it out of the way on the first page: this book is not just about mobile. Mobile is the wedge that we will use to force open the door to structured, user-centered and nimble content."


Forking content, adaptive content/responsive design, writing and editing, IA and analytics are all covered in this book. Not news if you've heard Karen talk over the past 12 months, but good to read in one neat package.

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Better Content Marketing Titles | 10-Point Checklist

Better Content Marketing Titles | 10-Point Checklist | GAFPA Scoop #5 | Scoop.it
Before writing, promoting, and publishing your next book, eBook, or content marketing premium take a moment to make sure you've chosen the best possible title.
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A concise, clear and easy-to-follow list of tips on how to improve your titles for books, blogposts and other communication tools.


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7 content marketing lessons from Coke

7 content marketing lessons from Coke | GAFPA Scoop #5 | Scoop.it

Are they The Real Thing? I read yesterday that Coke have a new revamped corporate website, a nice example of responsive design. 


Another great article by Danyl Bosomworth, Managing Director of First 10 Digital, and co-founder of Smart Insights.


We were all in awe of Coca Cola's Content 2020 marketing vision. We may not have understood all of it, but it sounded like the future.


But that was before Red Bull's Felix Baumgartner jumped from a balloon and made Coke's efforts look a little, err... dull.


Danyl extracts 7 learnings from Coke's content marketing strategy:


  1. Big brands are publishers
  2. Content needs to be great
  3. Have purpose
  4. Great ideas and creative
  5. The importance of data
  6. Storytelling binds content together
  7. Strategy and commitment


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Angela Watkins's curator insight, February 26, 2013 7:12 AM

Great idea for content marketing.  

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Which Automotive Brands are winning the Content Marketing race?

Which Automotive Brands are winning the Content Marketing race? | GAFPA Scoop #5 | Scoop.it
When it comes to content marketing, one format stands above all others - video. It's the most powerful medium for switching-on a customer and delivering a memorable experience.


Interesting article by Steve Davies on how car companies are for the most part missing out in the content marketing race.


The winner in terms of video shares is Kia, with their Soul Hamster Party Rock Anthem. 


VW seem to be doing well too, but still all have a long way to go. They still seem stuck in the 'ad paradigm' - too afraid to stop spending on expensive TV and newspaper campaigns in case some senior exec fires them for not doing their day job. 


"Car makers spend millions every year, stocking and maintaining press fleets, flying journalists around the world and providing the subject matter which we’ll write about and hopefully help sell their cars.


"Advertising agencies then sign-up campaigns based on publisher’s editorial schedules, all of which is coordinated by product teams to compliment the timing of press junkets and the provision of free long-termers."


Steve argues that ultimately both paid and earned media are part of the same value system, fostering awareness, conversation and an increase visits to retail channels.


Sadly, most car brands seem to see them as two separate things.

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Proof Of The Power Of Content Marketing

Proof Of The Power Of Content Marketing | GAFPA Scoop #5 | Scoop.it

Lindsey LaManna of SAP gives us a good infographic that neatly captures the KPIs for her content marketing.


"This site has already received 347,709 unique visitors, 395,478 visits and 574,676 page views since its launch just seven months ago.


"Visitors are engaging with the content, which is created by both SAP employees and external authors, and spending almost five minutes every visit.


"Even more impressive is the statistic that 29% of visitors come to the site from organic sources and 6% come from social sharing."


What I like is how simply the infographic tells the story in numbers.  Reach, Engagment and Conversion. The KPIs and supporting metrics. What it doesn't tell is what is happening at micro level (article by article) or how things are changing over time. But for now, this is good.

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Push ! Agencia de estrategia digital's curator insight, February 27, 2013 4:38 AM

Infografia creada por @adrian_kingwell de SAP que refleja muyclaramente los Indicadores Clave de Rendimiento del Marketing de Contenidos.@scoopit http://sco.lt/...

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Infographic: Why Content for SEO

Infographic: Why Content for SEO | GAFPA Scoop #5 | Scoop.it
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...

Via Anthony Burke
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Angela Watkins's curator insight, February 17, 2013 7:30 PM

I would believe that quality rules over quantity.  

Anthony Hall's curator insight, February 19, 2013 7:34 PM

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.  

Now, you don't have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.  

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

Luke Hancock - H&H Social Design's curator insight, April 17, 2013 4:43 PM

Glad Adrian emphasized quality of content over quantity. Great infographic. 

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How to give your content marketing strategy a makeover

How to give your content marketing strategy a makeover | GAFPA Scoop #5 | Scoop.it
Content marketing was high on the agenda in this week’s Changing Advertising Summit hosted by the Guardian.


Juliet Stott gives a good summary of the tips from the experts on content marketing strategy...


  1. Create a mission statement
  2. Have a dedicated content marketer in your team
  3. Tell or create your brand story
  4. Become the leading expert in wiriting about your field
  5. Collaborate, co-create and curate
  6. Be social by design
  7. React 24/7
  8. Think mobile
  9. Be visual
  10. Measure
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