GAFPA Scoop #4
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GAFPA Scoop #4
Variety of topics related to content marketing & strategy
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50 Facts about Social Media for Business | Straight North Internet Marketing Blog

50 Facts about Social Media for Business | Straight North Internet Marketing Blog | GAFPA Scoop #4 | Scoop.it

Nice: 50 facts about social media, including B2B. And some good sources at the end if you want to learn even more. 

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Sensational Social Media Facts, Figures and Statistics - 6 Infographics

Sensational Social Media Facts, Figures and Statistics - 6 Infographics | GAFPA Scoop #4 | Scoop.it
Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram and Twitter.


Jeff Bullas creates an interesting article about social media from 6 old infographics. Not a bad piece of content recycling.


Some interesting stats in here (if you haven't seen them before).

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Het ABC van sociale media in 2012

Het ABC van sociale media in 2012 | GAFPA Scoop #4 | Scoop.it

Voor het derde jaar op rij heeft InSites Consulting het Social Media around the World-onderzoek gevoerd. Dit artikel van Marketingfacts geeft een kort en duidelijk overzicht van de belangrijkste bevindingen én onderaan een link naar het volledige rapport. Een echte must-read voor iedereen die betrokken is bij social media!

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Social media marketing? Begin er niet (zomaar) aan!

Nog eentje van Marketingfacts en handig als je de vraag krijgt "Wij willen ook op Facebook"... Jeroen Bertrams legt duidelijk uit dat het geen zin heeft 'social te gaan zolang je basics (aka klantenservice, producten, website en processen) niet op punt staan.

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What is Social CRM? — It's All About Revenue: The Revenue Marketing Blog

What is Social CRM? — It's All About Revenue: The Revenue Marketing Blog | GAFPA Scoop #4 | Scoop.it

Definitely worth reading if you're new to Social CRM. I especially like their starting point:

"Social CRM can’t be implemented within an organization simply by adding a particular tool or technology. That’s because we’re not in the midst of a profound change to the rules of business, but a communications revolution."

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64 Google+ Marketing and Branding Tips - Infographic

64 Google+ Marketing and Branding Tips - Infographic | GAFPA Scoop #4 | Scoop.it
Google+ is a social media network that most people don't seem to understand. It has now been with us in the social web ecosystem for over 12 months and has now reached over 400 million users.


Some useful tips among the 64 shown here, nicely grouped by topic.

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Latest News on Content Marketing - CMA - Not long now…

Latest News on Content Marketing - CMA - Not long now… | GAFPA Scoop #4 | Scoop.it

It's clear that smart professionals start to get how customer media develop into content marketing when I look at Julia Hutchinson  introducing the 2012 Content Marketing Summit (in London on 28th November. And yes, I'll be there :)).


The proof that Julia (and the CMA) really grasps the evolution, is illustrated by this quote "With mobile content becoming more and more sophisticated, with games and augmented reality adding new layers of interactivity with a brand, there's a huge area of opportunity for content marketers to provide smart and exciting alternatives to traditional marketing media." Love it!

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