GAFPA Scoop #2
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GAFPA Scoop #2
Variety of topics related to content marketing & strategy
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Why The Technology Review Debate Is The Wrong Debate

Why The Technology Review Debate Is The Wrong Debate | GAFPA Scoop #2 | Scoop.it
There has been much sparring this week as comments and responses have come pouring in about this post by Jason Pontin at Technology Review.
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A Bold Step for the Future of Magazines? A Review of Next Issue for iPad

A Bold Step for the Future of Magazines? A Review of Next Issue for iPad | GAFPA Scoop #2 | Scoop.it
Presumably because I bagged it at the time it launched for Android tablets back in April, I have been given a test run with Next Issue for iPad. Next Issue offers magazines from five of the biggest...
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Social media in België: de laatste stand van zaken | Marketingfacts

Social media in België: de laatste stand van zaken | Marketingfacts | GAFPA Scoop #2 | Scoop.it
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The Future Of Content Strategy: User Informed Content — WhatWorksWhere.com

The Future Of Content Strategy: User Informed Content — WhatWorksWhere.com | GAFPA Scoop #2 | Scoop.it
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79 Remarkable Social Media Marketing Facts and Statistics for 2012 | B2B Marketing Blog | Webbiquity

79 Remarkable Social Media Marketing Facts and Statistics for 2012 | B2B Marketing Blog | Webbiquity | GAFPA Scoop #2 | Scoop.it
Which social network is most effective for generating b2b leads? What's the best day of the week is for Facebook posting? Find those answers and many more here.
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Inside Forbes: How a Social Media Strategy Can Work for a Magazine, Too - Forbes

Inside Forbes: How a Social Media Strategy Can Work for a Magazine, Too - Forbes | GAFPA Scoop #2 | Scoop.it
Cause and effect: A rising number of posts from topic experts is building social awareness that benefits our multi-platform experience. "Your content is everywhere." When I hear those words, I'm not surprised.
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Divorcing Content from Form: A Major Perspective Shift for Marketers

Divorcing Content from Form: A Major Perspective Shift for Marketers | GAFPA Scoop #2 | Scoop.it
When deciding how to accommodate divergent platforms, focus on content first. Divorcing content from form is a necessary perspective shift for marketers.
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5 Insights into Global Social Media in 2012 [Infographic] | Jeffbullas's Blog

5 Insights into Global Social Media in 2012 [Infographic] | Jeffbullas's Blog | GAFPA Scoop #2 | Scoop.it
Social media is emerging from its adolescent phase and is rapidly maturing. Facebook , Twitter, Google+, YouTube and the fast emerging Pinterest have all been embraced by the top companies as they find ways to leverage their brands globally.
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