Gamification
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What Is Gamification and How Can You Make IT Work for Your Business?

''Gamification. The world of games has invaded the enterprise, and it’s got employees and customers playing their way to a more productive and engaging business."

Gamification is increasingly being used by business, both large and small, to influence customer behavior in order to solve business problems, and its use is expected to grow tremendously over the next several years. 

Major independent research firms predict that in just over a year almost half of the  F1000 organizations will be using gamification to transform business operations.

 

However, gamification is not “just a game” and it requires an understanding of human psychology and motivation in addition to understanding the principles of good game design

 

Please fill-in the short form on the right to download the paper “Gamification and the Enterprise” and find out why and how to make it work for your organization. Download this whitepaper; discover why it’s working and how to use it ! 

Click this below link:

 

http://info.objectfrontier.com/whitepaper-gamification-enterprise

 


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Why work gamification is a bad idea | bbr [backed by research]

Why work gamification is a bad idea | bbr [backed by research] | Gamification | Scoop.it
This is a blog post that I wanted to write for quite a while now to express my uneasiness with the idea of gamification in the workplace. I will outline why I think work ... Disengagement negatively impacts on business productivity.
Todd Nilson's insight:

A cogently argued criticism of gamification in the workplace. I completely agree with his overall point about the need to address employee disengagement through a more connected enterprise. However, I feel that he unfairly demonizes gamification as a categorically flawed business solution. Some faulty premises aside, this editorial is a must-read.

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Can Games Drive Productivity? | TIME.com

Big companies such as Intel and Accenture incorporate gaming elements into the work process to improve employee achievement. Could gamification apps work for small business? If you have any doubt that people love games, one look at annual video game revenues alone will convert your thinking.
Todd Nilson's insight:

Good list of 10 tips for planning a gamification strategy.

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How #Gartner Got Gamification Wrong | DataHive Consulting

How #Gartner Got Gamification Wrong | DataHive Consulting | Gamification | Scoop.it
Or to increase productivity, you could force employees to only move horizontally or vertically. you could change the text color when the player completes a certain number of fields within an hour. The addition of time constraints, ...
Todd Nilson's insight:

An insightful analysis of Gartner's recent efforts to redefine Gamification.

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Business to Human (B2H): The Future Enterprise - Wired

Business to Human (B2H): The Future Enterprise - Wired | Gamification | Scoop.it
Business to Human (B2H): The Future Enterprise Wired The employer challenges here are as abundant as those of the millennials but of a different kind — how do they keep this aging workforce interested, productive and engaged in the new generation...
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5 Free Gamification Ideas: Motivate Your Employees The Old ...

5 Free Gamification Ideas: Motivate Your Employees The Old ... | Gamification | Scoop.it
Going from good to great in the workplace often means employing gamification to motivate your workforce. Pay and perks or plain ...
Todd Nilson's insight:

I especially liked the card collecting idea. There are some companies that can make collectible trading cards personalized for your organization.

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Job hunting is a matter of Big Data, not how you perform at an interview - The Guardian

Job hunting is a matter of Big Data, not how you perform at an interview - The Guardian | Gamification | Scoop.it
The Guardian Job hunting is a matter of Big Data, not how you perform at an interview The Guardian The advance of algorithms into recruitment and "talent management" – workplace Moneyball – is the latest encroachment of the power of big data in...
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Gamification Tapped by Some Employers to Recruit Candidates

Gamification Tapped by Some Employers to Recruit Candidates | Gamification | Scoop.it
The approach nets more engaged applications when integrated into a challenge-based hiring process.
Todd Nilson's insight:

Building real and interesting challenges into the applicant process sounds far more interesting than getting a badge for successfully completing the application process.

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Gamification Best Practices for Real Business Results | Outsourcing ...

Gamification Best Practices for Real Business Results | Outsourcing ... | Gamification | Scoop.it
“Companies use gamification to engage their constituents to drive behavioral change – in other words, to work differently or more efficiently,” says the 7Summits CEO. “Executives are trying to eke ...
Todd Nilson's insight:

The article raises the question of backlash, but I see the problems with gamification-as-operant-conditioning being more related to poor planning and understanding of game design than inherent problems with gamification's uses for business.

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A Brief History of Gamification: Part III - The Definitions - Edulearning2

A Brief History of Gamification: Part III - The Definitions - Edulearning2 | Gamification | Scoop.it
“The use of game mechanics and rewards in non-game setting to increase user engagement and drive desired user behaviors” (Duggan and Shoup, 2013);. “Implementing design concepts from games, ...
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