Oxford professors urge businesses to adopt Big Data | FuturICT Jobs Board | Scoop.it

Increasing numbers of businesses are harnessing the advantages of “Big Data” according to a study from the University of Oxford’s Saїd Business School and the IBM Institute for Business Value.


Commentators said big data is “much discussed but ill-defined”, and companies would do well to make the most of sophisticated analytics.


Big data can mean any number of things, such as social media analytics, real-time data, information management or the handling of vast amounts of data from traditional and non-traditional routes.