FutureSocial
3.5K views | +0 today
Follow
 
Scooped by Steve Law
onto FutureSocial
Scoop.it!

Turn Critics Into Brand Ambassadors

Negative Feedback Is Better Than No Feedback:

 

The worst response that you can get from your customers is indifference. The people who are going out of their way to openly say negative things about you are actually more valuable to your company than people who are sitting back and saying nothing at all. This may sound crazy but you'll soon understand why.

 

These people really want to like your business, there's just something about it that they're not pleased with. Most of the time, they're just customers with a simple complaint. Every business has to deal with customers like this.

more...
No comment yet.
FutureSocial
Future Trends in Social Media | more at wtfinsocial.tumblr.com
Curated by Steve Law
Your new post is loading...
Your new post is loading...
Scooped by Steve Law
Scoop.it!

IAB Calls Blockchain 'Natural Fit' for Digital Ad Business | Digital - AdAge

IAB Calls Blockchain 'Natural Fit' for Digital Ad Business | Digital - AdAge | FutureSocial | Scoop.it

To understand what blockchain is, picture the kind of physical ledger you'd see at a hotel or weddingbut with instantaneously updated copies around the world. With blockchain tech, when buyers and sellers complete a transaction, it's digitally recorded and verified by a group. Once recorded, it is impossible to change.

more...
No comment yet.
Scooped by Steve Law
Scoop.it!

Avtar Ram Singh on LinkedIn: “Was at a a stand-up…

Avtar Ram Singh on LinkedIn: “Was at a a stand-up… | FutureSocial | Scoop.it

No one wakes up and says, "Let me check Instagram and see what my shampoo brand has to say today." Now more than ever, brands need to understand what their core utility on social platforms is, and stick to their lane. The occasional wander out, when tastefully done, works - but on the whole, know your role. And your customer dictates that role.

more...
No comment yet.
Scooped by Steve Law
Scoop.it!

A Data-Driven Approach To Maximizing Your Content Reach on LinkedIn

A Data-Driven Approach To Maximizing Your Content Reach on LinkedIn | FutureSocial | Scoop.it
Looking to maximise your reach on LinkedIn? You probably need to look at how you're sharing content as well as the type of content you're putting up.
Steve Law's insight:
An interesting format to carry out A/B testing and filter post performance rates from a content standpoint.
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

This is the most important Google ranking factor | Smart Insights

This is the most important Google ranking factor | Smart Insights | FutureSocial | Scoop.it
Chart of the Day: These are the 17 most important Google ranking factors. Use these to inform your SEO awareness and SEO strategy in 2018
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

3 Examples of High Performing Facebook Ads That Drive Leads and Sales

3 Examples of High Performing Facebook Ads That Drive Leads and Sales | FutureSocial | Scoop.it
Facebook was ignored at first for generating leads. But it has proven to be a myth. Here are some examples of great Facebook Ads that drive leads and sales
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

Average engagement rates of Instagram influencer marketing

Average engagement rates of Instagram influencer marketing | FutureSocial | Scoop.it
Chart of the Day: How do micro-influencers and mega-influencers compare in Instagram engagement rates
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

Your Company’s Culture is Who You Hire, Fire, & Promote

Your Company’s Culture is Who You Hire, Fire, & Promote | FutureSocial | Scoop.it

"Though most employees care what leadership thinks of them, they are actually quite rational in paying attention to what leadership does, not what they say."

more...
No comment yet.
Scooped by Steve Law
Scoop.it!

The North Face Surprises Shoppers With a Free Jacket, but They Have to Zipline for It

The North Face Surprises Shoppers With a Free Jacket, but They Have to Zipline for It | FutureSocial | Scoop.it
The North Face is all about fun stunts in Korea, where it regularly gives shoppers unexpected surprises—and films them for videos that, as often as not, go viral.

The most famous one was in 2014, when the brand created a pop-up store whose floor disappeared, forcing the startled shoppers to have to engage in some athletic activity by climbing the walls. Another stunt had shoppers try out a VR experience that turned out to be way more real than they expected.

Now, agency Innored is back with its latest caper.
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

The Viral Power of Storytelling in Content Marketing

The Viral Power of Storytelling in Content Marketing | FutureSocial | Scoop.it

"Stories are interesting. Stories gain trust. People are more perceptive towards stories. People like stories the most. We are social creatures who need to compare ourselves to other people, feel a connection to them and put ourselves in their shoes."

more...
No comment yet.
Scooped by Steve Law
Scoop.it!

The Future is More Content: Jeff Bezos, Robots and High Volume Publishing

The Future is More Content: Jeff Bezos, Robots and High Volume Publishing | FutureSocial | Scoop.it

The Washington Post now publishes around 1,200 posts a day. That is an incredible amount of content. My initial reaction when I read the statistic was ‘surely that is too much, the quality will suffer, why produce so much content?’ The answer seems to be that it works. The Post’s web visitors have grown 28% over the last year and they passed the New York Times for a few months at the end of 2015..


There appear to be a number of factors including: 


Data – Bezos employed a group of data scientists to analyze the content that gains traction 


Technology – The Post developed software called Bandito that allows editors to publish articles with up to five different headlines, photos and story treatments, with an algorithm deciding which one readers find the most engaging. 


Headlines – Using data and technology the Post has developed more viral headlines, which is arguably different from clickbait if there is substance to the content 


Video – The Post has increased its use of video 


Content growth – The Post has adopted a content strategy which involves producing a high volume of content aimed at engaging a long tail of niche interests

Steve Law's insight:
The article argues Quantity over Quality; however, also mentions publications using robot algorithms to write stories that need only require a little human editing. Interesting piece.
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

How Facebook’s News Feed Works – As Explained by Facebook

How Facebook’s News Feed Works – As Explained by Facebook | FutureSocial | Scoop.it
As you can see from the image, the factors Facebook uses to assess each individual post are: 

Who posted it – How often the user engages with content from this user/Page. 

Type of content – How often the user engages with this type of content – e.g. photos, videos, links. 

Interactions with the post – The amount of interactions a post has had infers a relative level of importance/relevance of the post. 

When it was posted – Recency is an important ranking factor, as people want to be kept up to date with the latest news – though Mosseri notes, it’s not the most important factor. 

At the end of this assessment, Facebook assigns each story with a “Relevancy Score” which is specific to each user and based on their respective predicted levels of interest in each post.
Steve Law's insight:
While people click stories based on headlines and subject matter, the FB algorithm only considers average engagement levels from type of content. Therefore, a highly curated page in line with the interests of fans is preferred to simply posting a firehose of content.
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

Crappy Image Cropping on Facebook posts with links? The 20% rule makes your posts POP!

Putting links on your posts is a critical part of your marketing strategy. Without that link so Fans can click to go to  your website, event registration, blog, etc it is just a picture. Links with
Steve Law's insight:

http://www.social-contests.com/check-image/

more...
No comment yet.
Scooped by Steve Law
Scoop.it!

Here's How BuzzFeed Works

Where is that $8 million for viral aggregating going?
Steve Law's insight:

BuzzFeed doesn't have any problem attracting Web traffic. The people who brought you The Dress say they're getting 200 million visitors a month, even when they don't have an astonishing viral phenomenon on their hands. But CEO Jonah Peretti thinks BuzzFeed can become even more omnipresent - by focusing more on publishing his stuff on other people's sites and services. [https://www.youtube.com/watch?v=8N5jJYswREM]

more...
No comment yet.
Scooped by Steve Law
Scoop.it!

The implications of Facebook’s most recent algorithm update | Smart Insights

The implications of Facebook’s most recent algorithm update | Smart Insights | FutureSocial | Scoop.it


It’s been a given for many years that you own nothing on social media. Social media ≠ owned media and therefore any brand following a strategy to build a presence on Facebook, Twitter, Instagram etc. should proceed with caution. Platforms like Facebook will change the rules of the game and it will always be to benefit them and no one else.


more...
No comment yet.
Scooped by Steve Law
Scoop.it!

5 Smart Ways To Generate Endless Ideas For Your Content Marketing

5 Smart Ways To Generate Endless Ideas For Your Content Marketing | FutureSocial | Scoop.it

1. Analyze your competition

2. Create go-to guidelines and templates

3. Set up idea funnels using web tools

4. Bookmark and save back-up resources

5. Commit to a rejuvenation schedule


The biggest ideas come from the resources in your own mind. Warren Buffet and Elon Musk are both avid readers, who spend hours each day reading. If you can’t set aside that kind of time to acquiring idea fodder, you can always build resources as discussed in this post, and use them to fuel your content marketing efforts.

more...
No comment yet.
Scooped by Steve Law
Scoop.it!

If you're managing a team in 2018, you might find the following pointers a little useful.

If you're managing a team in 2018, you might find the following pointers a little useful. | FutureSocial | Scoop.it

1. Working when sick is not a sign of commitment. 


 2. Someone asking for a raise is not a sign of entitlement. 


 3. Responding to e-mails on your day off is not a sign of dedication. 


4. Employees working over the weekend is not a sign of devotion. 


 5. Calls and meetings outside of working hours is not a sign of desire. 


 Allowing all of the above to happen is the easiest path to having unhappy employees, high turnover and poor morale. If those are what it takes for you to think an employee is committed, don't be surprised when you find very little commitment next year.

more...
No comment yet.
Scooped by Steve Law
Scoop.it!

How to integrate successful SEO with other online marketing strategies | Smart Insights

How to integrate successful SEO with other online marketing strategies | Smart Insights | FutureSocial | Scoop.it
Why integrating SEO with other marketing channels is imperative for a successful online strategy
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

Digital Marketing Trends 2018 | Smart Insights

Digital Marketing Trends 2018 | Smart Insights | FutureSocial | Scoop.it
The latest expert advice on digital marketing trends for 2018 that will affect your marketing strategy, including SEO, Social and Email marketing trends
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

The Content Marketing Matrix | Smart Insights

The Content Marketing Matrix | Smart Insights | FutureSocial | Scoop.it
The Content Marketing Matrix A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We had this graphic on a Post-It.
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

The 4 Roles of Creativity: Explorer, Artist, Judge, Warrior

The 4 Roles of Creativity: Explorer, Artist, Judge, Warrior | FutureSocial | Scoop.it

The Explorer’s job is to collect the raw material for creativity. He is constantly asking questions, talking to different people, and processing as many inputs as possible. 


The Artist takes the raw material from the Explorer and combines it in new and interesting ways. He’s playful and imaginative with no concerns about judging the quality of what he’s creating. 


The Judge takes the Artist’s ideas and determines if they’re practical. He thinks critically and realistically about what can actually be done. 


Finally, the Warrior takes an idea the Judge has determined worthy and tenaciously follows it to completion. The Warrior’s job is to overcome resistance, be courageous, and ship the idea.

Steve Law's insight:
Share your insight
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

Facebook’s algorithm changes boosted engagement for the UK’s leading news publishers

Facebook’s algorithm changes boosted engagement for the UK’s leading news publishers | FutureSocial | Scoop.it

“In effect, Facebook said a publisher’s audience sharing its stories would be valued more highly than a publisher sharing that same content itself, no matter how many Facebook fans it may have. “Despite publishers’ fears, that seems to have benefited them. 


People love sharing news and trust it more when it’s shared by friends, so it does make sense. Publishers’ content might not appear as frequently in their fans’ feeds, but people sharing content seems to have helped, partially at least, to fill the void."

Steve Law's insight:
Share your insight
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

8 Tips to Craft Compelling Copywriting For Your Mobile Visitors

8 Tips to Craft Compelling Copywriting For Your Mobile Visitors | FutureSocial | Scoop.it
If you aren't actively looking to create compelling copywriting for your mobile visitors then you could be missing out on a huge audience.
Steve Law's insight:
"Unlike desktop users, mobile users have a shorter attention span which requires you to create shorter sentences. 

Rather than stuffing your copy with fluffy content, you should optimize it with short but compelling lines that create the right impact. 

These sentences have to establish the true essence of your landing page or email copy. But most of all, the first sentence has to raise the bar and deliver on the expectations of the audience."
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

128 Words to Use Instead of “Very”

128 Words to Use Instead of “Very” | FutureSocial | Scoop.it
"Very" is vague and weak. People often use "very" as a lazy replacement for a more appropriate word. Proof Reading Services have created an excellent infog
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

How to Write Viral Headlines: New BuzzSumo Research

How to Write Viral Headlines: New BuzzSumo Research | FutureSocial | Scoop.it
Why did you click through to this article? Why will some people share this article without even reading it?
more...
No comment yet.
Scooped by Steve Law
Scoop.it!

How to Build a Loyal Audience on the Web

How to Build a Loyal Audience on the Web | FutureSocial | Scoop.it
Have you ever wondered how I’ve built a loyal audience with my sites? From Quick Sprout to KISSmetrics and now NeilPatel.com, ...
more...
No comment yet.