Future Packaging Trends
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Future Packaging Trends
The impacts the new digital era are having on packaging - a look into the future...
Curated by Janine Wood
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Shelf-Ready Packaging Makeover

Shelf-Ready Packaging Makeover | Future Packaging Trends | Scoop.it
In a world where branding is everything, shelf-ready packaging (SRP) is finally undergoing a long overdue makeover. Not that long ago, the packaging that transported and delivered products was merely an afterthought. As such, little attention was paid to the fact that its role could be enhanced. It frequently obscured the product within, was awkward to open, looked unattractive and never told a brand story
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Trillion dollar data | Trends | Marketing Week

Trillion dollar data | Trends | Marketing Week | Future Packaging Trends | Scoop.it
How the ‘internet of things’ will drive the future of marketing.
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Rules for optimizing your mobile marketing strategy | Packaging World

Rules for optimizing your mobile marketing strategy | Packaging World | Future Packaging Trends | Scoop.it
What lessons can be learned from the missteps of first-generation mobile marketers? And, how can you effectively leverage mobile technology to build your brand?
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4 Augmented Reality Apps You May Not Have Heard | Whoola Tech

4 Augmented Reality Apps You May Not Have Heard | Whoola Tech | Future Packaging Trends | Scoop.it
Smart phones. Tablets. Game consoles. 3DV tvs. The list of gadgets that are available continues to evolve and improve. Augmented reality is now another omnipresent word

Via ThePinkSalmon
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Is mobile more threat or opportunity for physical retailers? - Mobile Marketer - Commerce

Is mobile more threat or opportunity for physical retailers? - Mobile Marketer - Commerce | Future Packaging Trends | Scoop.it
It has barely been a month since the 2012 holiday shopping season came to a close, but it is already clear that mobile-related shopping activities such as showrooming had a big impact on bricks-and-mortar retailers, including Barnes & Noble and...
Janine Wood's insight:

finding their way in the new digital environment... exciting, challenging and nerve-fraying for retailers...

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'Showrooming' and the opportunity for the High Street - Peter Morgan - Blogs - Metia ~ Digital Marketing Agency

'Showrooming' and the opportunity for the High Street - Peter Morgan - Blogs - Metia ~ Digital Marketing Agency | Future Packaging Trends | Scoop.it
I was interested to read this article on 'showrooming'  yesterday. For those scratching their heads, 'showrooming' is the phenomenon (fast...
Janine Wood's insight:

yet another way of consuming on the go and ensuring you are getting the best price possible...

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Through the Looking Glass: The Future of Augmented Reality | The Cloud and Compass - a digital creative agency

Through the Looking Glass: The Future of Augmented Reality | The Cloud and Compass - a digital creative agency | Future Packaging Trends | Scoop.it
What changes lie ahead for Augmented Reality that will help transform it from a bad marketing gimmick to the future interface for communication?
Janine Wood's insight:

We need to get beyond the current 'trough of disillusionment' before we see AR really coming into its own - but we are nearly there...

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The Future of Commerce Starts With a Tap

The Future of Commerce Starts With a Tap | Future Packaging Trends | Scoop.it
How a dime-sized chip is finally making the real world clickable.
Janine Wood's insight:

How NFC is connecting offline with online with little to no friction...

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Packaging of the World: Creative Package Design Archive and Gallery: Corona Board Game (Student Work)

Packaging of the World: Creative Package Design Archive and Gallery: Corona Board Game (Student Work) | Future Packaging Trends | Scoop.it
Janine Wood's insight:

6 beers and a board game - a mashup of virtual and digital, yet somehow it feels a bit like hard work...

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Q&A with Roger Dooley, author of ‘Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing’ | JWT Intelligence

Q&A with Roger Dooley, author of ‘Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing’ | JWT Intelligence | Future Packaging Trends | Scoop.it
Janine Wood's insight:

Multisensory retail environments could be one way of competing with virtual shopping, time will tell..



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RFID – 5 most common applications on the shop floor

RFID – 5 most common applications on the shop floor | Future Packaging Trends | Scoop.it
In this article we will introduce the most common RFID applications used on the shop floor and show how the typical processes and the working day of your staff will change after you adopt RFID.
Janine Wood's insight:

RFID may have many applications, but less relevant to FMCG

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The Nature of Sustainable Packaging

The Nature of Sustainable Packaging | Future Packaging Trends | Scoop.it
Whilst packaging is one of the largest industry sectors in the world, biodegradable packaging represents a meager percentage of this colossal market. Over the last decade however the global biodegradable packaging industry has finally seen a shift in paradigm and is now moving towards efficient and advanced packaging.
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The future of retail is mobile | The Wall Blog

The future of retail is mobile | The Wall Blog | Future Packaging Trends | Scoop.it
I was a little taken aback by the lack of mobile hype at this year’s South by South West conference in Texas. Reading the tweets from last year, it seemed
Janine Wood's insight:

I like the litmus test, to enable a transaction to take place in the time it takes a traffic light to change from red to green!

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The Future of Commerce Starts With a Tap

The Future of Commerce Starts With a Tap | Future Packaging Trends | Scoop.it
How a dime-sized chip is finally making the real world clickable.
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8 Insights About The Coming Era Of Interactive Design

8 Insights About The Coming Era Of Interactive Design | Future Packaging Trends | Scoop.it
It’s all moving so quickly. Just yesterday, we were amazed by the miracle of making calls from our cars.
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Wi-Fi Turns Into Retail Spy - Network Computing

Wi-Fi Turns Into Retail Spy - Network Computing | Future Packaging Trends | Scoop.it
A new partnership between WLAN vendor Aerohive and retail analytics company Euclid turns in-store access points into customer tracking systems.
Janine Wood's insight:

Wi-fi to spy? bound to happen I guess

 

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20 Augmented Reality resources to bring you up to speed - AGBeat

20 Augmented Reality resources to bring you up to speed - AGBeat | Future Packaging Trends | Scoop.it
Augmented reality has cemented itself as part of many marketers' toolkit, and some predict it will be a mainstream technology within the next three years, are you up to speed?
Janine Wood's insight:

Augmenting all our realities...

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trendwatching.com's Trend Briefing covering "10 Crucial Consumer Trends for 2013"

trendwatching.com's Trend Briefing covering "10 Crucial Consumer Trends for 2013" | Future Packaging Trends | Scoop.it
Janine Wood's insight:

as our screens get smaller and more portable, we become hyper-connected ...

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Newsamerica+Kraft NFC pilot first Grocery program - powered by thinaire

NewsAmerica and Kraft pilot first Grocery Program embedding smartphone readable RFID (radio frequency identification) chips within ShelfTalks promoting Kraft...
Janine Wood's insight:

Clever use of RFID - why snap (a QR code) when you can tap - research has shown that people far prefer to tap...

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Heinz, Coca-Cola, John West / Adventures in Packaging / Contagious Magazine

Heinz, Coca-Cola, John West / Adventures in Packaging / Contagious Magazine | Future Packaging Trends | Scoop.it
We take a look at some interesting approaches to FMCG packaging
Janine Wood's insight:
It may seem like old news, especially with all this digital marketing we are talking about, yet the power of hyper-personalisation is not to be dismissed
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5 Important Brand Trends for 2013

5 Important Brand Trends for 2013 | Future Packaging Trends | Scoop.it
Is there anything more important than your brand? It’s your face to the outside world. As far as what you need to know to help shape your brand in 2013, Landor, the brand strategy firm responsible for creating the famous FedEx logo, saves us that...
Janine Wood's insight:

a question for 2013.... how to turn a virtual achievement into a real one - all about building the bridge that links digital to physical space...

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McDonald’s Corp. debuts new packaging featuring QR codes | Latest Headlines content from Nation's Restaurant News

McDonald’s Corp. debuts new packaging featuring QR codes | Latest Headlines content from Nation's Restaurant News | Future Packaging Trends | Scoop.it
McDonald's new carry-out bags and fountain drinks will feature QR codes that convey nutritiona information (Top #augmentedreality story: McDonald’s Corp.
Janine Wood's insight:

QR codes are now going beyond taking consumers to a website or Facebook page.

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