Future of TV Advertising
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Facebook's Buy button lets you purchase products directly from Page posts and ads

Facebook's Buy button lets you purchase products directly from Page posts and ads | Future of TV Advertising | Scoop.it
Facebook doesn't want you to ever leave Facebook -- not to look at photos, read the news or chat with friends -- and now you don't even have to leave to
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Twitter's “buy now” button could finally unlock micropayments for the media

Twitter's “buy now” button could finally unlock micropayments for the media | Future of TV Advertising | Scoop.it
Past experiments in micropayments on Twitter have flopped. Could the new “buy now” button be the answer struggling media companies and publishers have been longing for? Paul Armstrong looks at the potential rewards and challenges ahead.
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Yahoo's ad growth stalls as Microsoft inches past

Yahoo's ad growth stalls as Microsoft inches past | Future of TV Advertising | Scoop.it
Although Google remains the 800-million pound gorilla in the global digital ad market, Microsoft will creep past Yahoo's market share this year. That's the outlook today from industry research firm...
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With $2.1 Million In Funding, Fuisz Media Brings Interactivity To Video At Scale | TechCrunch

With $2.1 Million In Funding, Fuisz Media Brings Interactivity To Video At Scale | TechCrunch | Future of TV Advertising | Scoop.it
For the past two years, Fuisz Media has been quietly developing the technology necessary to quickly and easily add interactive elements to video. Now, it's..
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Yahoo Will Reportedly Launch A YouTube Rival This Summer

Yahoo Will Reportedly Launch A YouTube Rival This Summer | Future of TV Advertising | Scoop.it
Yahoo is working on a YouTube rival.
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ConnecTV Acquires TweetTV To Add Real-Time Analytics To Its Social TV Platform | TechCrunch

ConnecTV Acquires TweetTV To Add Real-Time Analytics To Its Social TV Platform | TechCrunch | Future of TV Advertising | Scoop.it
Both Twitter and Facebook are vying for pole position as the platform of choice for social TV engagement -- the place where viewers go to quip about..
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3 Lessons Startups Can Learn from Cannes, the Super Bowl of Advertising

3 Lessons Startups Can Learn from Cannes, the Super Bowl of Advertising | Future of TV Advertising | Scoop.it
Every year, more that 12,000 agencies, brands, tech enthusiasts, reporters and publishers come from around the globe to attend the Cannes Lions International Festival of Creativity. The event
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Network television is imploding, in one chart

Network television is imploding, in one chart | Future of TV Advertising | Scoop.it
The ABC political soap opera saw viewership increase 45 percent from last season. Glee, by contrast, is tanking.
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Programmatic Buying Won't Be Complete Until TV Comes on Board

Programmatic Buying Won't Be Complete Until TV Comes on Board | Future of TV Advertising | Scoop.it
Programmatic ad buying has made the real-time revolution a reality. But true cross-channel marketing won't be complete until TV joins the mix.
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Brand Networks Teams Up With Civolution and Resolution Media Partners to Deliver 250% Campaign Lift for TV-Synced Ads on Twitter | BN Blog

Brand Networks Teams Up With Civolution and Resolution Media Partners to Deliver 250% Campaign Lift for TV-Synced Ads on Twitter | BN Blog | Future of TV Advertising | Scoop.it
The Leading Social Media Advertising and Analytics Platform
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Spirits Brands Have a Big Opportunity With Mobile Ads

Spirits Brands Have a Big Opportunity With Mobile Ads | Future of TV Advertising | Scoop.it
Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising.
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Ad-Tech Companies Form Group to Standardize User ID

Rubicon, OpenX, Dstillery, RUN, Casale Media and more form non profit to create single user ID.
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With Android TV, Google takes third shot at television - CNET

With Android TV, Google takes third shot at television - CNET | Future of TV Advertising | Scoop.it
The search giant rejoins the race to become an entertainment hub, with help from Sony, Sharp, Asus, and Razer.
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Twitter Acquires CardSpring To Power In-Tweet Commerce And Offers | TechCrunch

Twitter Acquires CardSpring To Power In-Tweet Commerce And Offers | TechCrunch | Future of TV Advertising | Scoop.it
Twitter just announced it's acquired CardSpring to enable "in-the-moment commerce experiences." CardSpring is an application platform that lets developers..
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An Investment Banker Made This Epic Presentation On The Future Of TV

An Investment Banker Made This Epic Presentation On The Future Of TV | Future of TV Advertising | Scoop.it
The future of the TV industry isn't as bleak as some people would have you believe.
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Embracing Market Disruptions - the end of TV

Embracing Market Disruptions - the end of TV | Future of TV Advertising | Scoop.it
Many products, especially technology products, are marketed as revolutionary or game-changing. Most people know better than to trust marketers at face value. Disruptions to the market could be
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'Twitter Commerce' leak puts a buy button next to retweet and favorite

'Twitter Commerce' leak puts a buy button next to retweet and favorite | Future of TV Advertising | Scoop.it
Your Twitter feed is probably already overflowing with breaking news, sponsored ads and play-by-play reactions of the latest Game of Thrones, but a new
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Tumblr Study Says It Has More Social TV Activity Than Twitter

Tumblr Study Says It Has More Social TV Activity Than Twitter | Future of TV Advertising | Scoop.it
Twitter got its ad business off the ground by selling marketers on the premise that its service complements TV, and now Tumblr is treading a similar path.
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YouTube Update Adds Fan Funding and More | NewsFactor Network

YouTube Update Adds Fan Funding and More | NewsFactor Network | Future of TV Advertising | Scoop.it
Viral video site YouTube is making moves to keep its content creators happy. At VidCon, YouTube announced upcoming features and tools. At the center of the news is YouTube Creator Studio.
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Apple vs. Google: The race is on for the wrist, TV, car

Apple vs. Google: The race is on for the wrist, TV, car | Future of TV Advertising | Scoop.it
SAN FRANCISCO: June saw both Google and Apple make passioned presentation to software developers, to help them win the battle for the living room and consumers hearts and minds. So who won? Which company is
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US TV Ad Market Still Growing More than Digital Video - eMarketer

US TV Ad Market Still Growing More than Digital Video - eMarketer | Future of TV Advertising | Scoop.it
Despite the eye-popping growth rate for digital video advertising, eMarketer projects that TV will add more new dollars this year, $2.19 billion, compared with a $1.76 billion increase in digital video ad spending. In addition, TV will continue to outpace digital video in dollar growth through 2018.
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Programmatic Buying Won't Be Complete Until TV Comes on Board

Programmatic Buying Won't Be Complete Until TV Comes on Board | Future of TV Advertising | Scoop.it
Programmatic ad buying has made the real-time revolution a reality. But true cross-channel marketing won't be complete until TV joins the mix.
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An App Can Make or Break ABC's New Gamble 'Rising Star'

An App Can Make or Break ABC's New Gamble 'Rising Star' | Future of TV Advertising | Scoop.it
ABC has high hopes for "Rising Star" when it premieres on Sunday night. But its successes predominantly relies of the usage of its app.
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WPP CEO Sorrell Wants to Remove 'Inhibitors' From Global Organization

WPP CEO Sorrell Wants to Remove 'Inhibitors' From Global Organization | Future of TV Advertising | Scoop.it
Too often regional offices only have the power to say no, the WPP chief said at Cannes this week.
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How Smartphones are Changing Consumers’ Daily Routines Around the Globe

How Smartphones are Changing Consumers’ Daily Routines Around the Globe | Future of TV Advertising | Scoop.it
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