Future of Publishing
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Future of Publishing
How is the publishing industry evolving?
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Feeding Your Audience The Real Thing: Nutritious Content #leancontent

Feeding Your Audience The Real Thing: Nutritious Content #leancontent | Future of Publishing | Scoop.it
When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the trimmings?Why the food comparison? Well, its actually quite logical. Your web copy provides your visitors with the information that they need to decide whether or not they want to purchase your goods or services. So in essence, your copy is food for their buying decision. The question is, do they leave your website properly satiated or will they find themselves hungry for something more substantial mere moments later?The best way to ensure that your content provides readers with the information that they need to pick up that phone or submit your online form is to supply your cooks (aka your writers) with fresh, nutrient-dense ingredients. Truly nutritious content should have your fingerprints all over it. It should be redolent with your unique brand voice, toothsome with hearty information, and it should linger in their minds like a fine wine on the palate. If you want to convince them and convert them it is essential to offer something more than fast food copy.
Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, September 10, 2014 8:17 AM

Great article to help you with your lean content marketing strategy.  


Do you serve leftovers?
You should

Brian Yanish - MarketingHits.com's curator insight, September 10, 2014 10:38 AM
Great article to help you with your lean content marketing strategy.  


Do you serve leftovers? 
You should!

Rescooped by Honey Mae from Digital Storytelling
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A Handy Interactive Visual on The Digital Storytelling Process ~ Educational Technology and Mobile Learning

A Handy Interactive Visual on The Digital Storytelling Process ~ Educational Technology and Mobile Learning | Future of Publishing | Scoop.it

Via José Carlos
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Rescooped by Honey Mae from Open Data and data visualization
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School of Data - Learn how to find, process, analyze and visualize data

School of Data - Learn how to find, process, analyze and visualize data | Future of Publishing | Scoop.it
“ Learn how to find, process, analyze and visualize data (RT @DataJunkie: RT @mariagrineva: http://t.co/8zDtQuPPb9 free online courses around data science and visualization.)...”
Via carlplant
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How to Execute a 15-Word Strategy Statement

How to Execute a 15-Word Strategy Statement | Future of Publishing | Scoop.it
“ A case study of a swimwear company.”
Via José Carlos
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Rescooped by Honey Mae from Information Powerhouses
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The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online

The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online | Future of Publishing | Scoop.it
“ The best tools and services to capture, edit, publish and distribute video online.”
Via Robin Good, Dr. Laura Sheneman
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A Presentation Isn't Always the Right Way to Communicate

A Presentation Isn't Always the Right Way to Communicate | Future of Publishing | Scoop.it
“ Sometimes you just need to start a conversation.”
Via José Carlos
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A Presentation Isn't Always the Right Way to Communicate

A Presentation Isn't Always the Right Way to Communicate | Future of Publishing | Scoop.it
Sometimes you just need to start a conversation.

Via José Carlos
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Joyce Valenza's curator insight, March 19, 2014 9:06 AM

Duarte suggests we ask these questions:  "What you want to get out of the time you have with the group. Do you need to simultaneously inform, entertain, and persuade your audience to adopt a line of thinking or to take action? Or do you need to gather more information, have a discussion, or drive the group toward consensus to get to your desired next step?"

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5 Steps To Successful Storytelling

5 Steps To Successful Storytelling | Future of Publishing | Scoop.it
Storytelling is an art that takes planning, research, and skill; the best storytellers make decisions along the way that drive their stories forward, engage their audience, and impart information

Via José Carlos
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Rescooped by Honey Mae from Information Powerhouses
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Librarian Creates Site for Teachers to Earn Digital Badges for New Skills - The Digital Shift

Librarian Creates Site for Teachers to Earn Digital Badges for New Skills - The Digital Shift | Future of Publishing | Scoop.it
“ Even teachers need a little acknowledgment for learning new skills, according to library media specialist Laura Fleming.”
Via Dr. Laura Sheneman
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Content Marketing Hacks That Will Help You Stand Out #leancontent

“Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle”
Via Brian Yanish - MarketingHits.com
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How to Develop a Blog Series from One Post Idea

How to Develop a Blog Series from One Post Idea | Future of Publishing | Scoop.it
“Learn how to create an engaging blog series with these useful tips!”
Via Ally Greer
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Content Marketing Hacks That Will Help You Stand Out #leancontent

“Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle”
Via Brian Yanish - MarketingHits.com
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Getty Voices: OSCI and The Future of Digital Publishing|The Getty Iris

The Iris is the Getty's online magazine.
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Rescooped by Honey Mae from Space & Time
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Integrated Space Plan - Envisioning Humanity's Future

Integrated Space Plan - Envisioning Humanity's Future | Future of Publishing | Scoop.it
A real and detailed timeline of our future in space for the next 100 years. Vehicles, Stations, Settlements, Moon, Mars, Asteroids.
Via Michele Diodati
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Rescooped by Honey Mae from Digital Storytelling
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Nancy Duarte on Failure, Bootstrapping, and the Power of Better Presentations

Nancy Duarte on Failure, Bootstrapping, and the Power of Better Presentations | Future of Publishing | Scoop.it
“ Nancy Duarte on how she went from a college dropout to heading up her own communication firm.”
Via José Carlos
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Presentation Zen: Storyboarding & the art of finding your story

Presentation Zen: Storyboarding & the art of finding your story | Future of Publishing | Scoop.it
Storyboarding as we know it may have been pioneered by filmmakers and animators, but we can use many of the same concepts in the development of other forms of storytelling including keynote presentations or short-form presentations such as those made...

Via José Carlos
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The Seven Deadly Sins of Startup Storytelling

The Seven Deadly Sins of Startup Storytelling | Future of Publishing | Scoop.it
One of the most fundamental maxims of storytelling is “Show, don’t tell” — and for a good reason.
Via José Carlos
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Rescooped by Honey Mae from Digital Storytelling
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The psychology behind persuasive storytelling

“ In this revealing presentation, we'll explore the secret psychological principles behind persuasive storytelling. You'll learn how the most successful brand...”
Via José Carlos
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Rescooped by Honey Mae from Digital Storytelling
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Secrets of Visual Storytelling: 7 Fab How-To Articles - Curatti

Secrets of Visual Storytelling: 7 Fab How-To Articles - Curatti | Future of Publishing | Scoop.it
Why it’s time to rethink visual storytelling on the web from the bottom up

Via José Carlos
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Rescooped by Honey Mae from Digital Storytelling
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How to design stories worth telling | Fyrefly - Linkis.com

How to design stories worth telling | Fyrefly - Linkis.com | Future of Publishing | Scoop.it
Everyone has a story to tell. I've never had a doubt about that. Aspired storytellers - writers, film makers, marketers, journalists, and many more of us - are constantly under the pressure to prod

Via José Carlos
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Rescooped by Honey Mae from Lean content marketing
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Lean content distribution opportunities.

Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
Via Guillaume Decugis
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7 Ways Content Curation Can Wow Your Audience

7 Ways Content Curation Can Wow Your Audience | Future of Publishing | Scoop.it
When Rand Fishkin joked that everyone is caught in the middle of a content arms race, we knew that he wasn’t kidding.
Via Ally Greer
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How Storytelling is Like Magic

How Storytelling is Like Magic | Future of Publishing | Scoop.it
Chris Jones ... compares storytelling to the seven principles of magic, giving narrative newcomers and veterans alike a fresh way to think about craft. "... most great tricks are stories. And those seven principles of magic actually really apply: They could be the seven principles of storytelling. This might be a stretch, but I think I’ve worked this out." “Power of Storytelling” conference, in Bucharest 2013
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Solving Blogging for Startups

Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.


Via Ally Greer
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Halina Ostańkowicz-Bazan's curator insight, November 3, 2013 4:41 AM

This is what I need.

Begoña Iturgaitz's curator insight, November 4, 2013 3:41 PM

Lehen zatia ondo dago sarean egoteko arrazoiak ematen dituelako, baina bigarrenenean sccop.it-en marketing egiten du.

lorrinda's curator insight, November 7, 2013 6:41 AM

very helpful for micropreneurs who have way enough to do already (like the rest of us)