Film Futures
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Film Futures
Signals along the road to possible futures for indie film
Curated by Zan Chandler
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Michael Geist - Lights, Camera, Kickstarter: How Internet Crowdfunding Is Changing the Way Movies are Funded

Dr. Michael Geist is the Canada Research Chair of Internet and E-commerce Law at the University of Ottawa., kickstarter column
Zan Chandler's insight:

I like the idea of Cdn funding agencies facilitating crowd funding strategies by providing matching funds.

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Netflix and House of Cards - Giving Viewers What They Want.

Zan Chandler's insight:

Netflix is pushing the boundaries of big data to forecast what will likely be a hit with its subscribers. Thankfully they are leaving room for some creativity on the part of creators.

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What Transmedia Creators Can Learn From Social TV | THIS IS TRANSMEDIA

What Transmedia Creators Can Learn From Social TV | THIS IS TRANSMEDIA | Film Futures | Scoop.it
Zan Chandler's insight:

Even if you're not a big TV producer you can employ some of their tactics for engaging audiences.

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How an iPhone App Made An Oscar-Nominated Film Possible

How an iPhone App Made An Oscar-Nominated Film Possible | Film Futures | Scoop.it

Emily Price:  "The film Searching For Sugar Man is nominated for Best Documentary at this year’s Academy Awards. But it might have not been completed if it wasn’t for an iPhone."


Via The Digital Rocking Chair
Zan Chandler's insight:

And it actually won the Oscar!

 

While the amount of footage the filmmaker needed to make with his iPhone was small in terms of the overall, I think this sends a number of signals. 1 -  consumer tech is getting closer and closer to industry standards and used in the right way can be effective; and 2 - this is another example of compelling content created with a DIY ethic.

 

I look forward to seeing more examples of where filmmaking can evolve.

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Margaret Doyle's comment, February 25, 2013 4:11 PM
Yay for indie media!!
Margaret Doyle's curator insight, February 25, 2013 4:12 PM

Love this story of a DIY approach to storytelling. And lo and behold it was heard and received by the Academy! Go indie media go!

Jan van Gils's curator insight, March 9, 2013 10:10 AM

A very nice film and made with a little effort. Thats fine to me.

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Netflix to Deliver All 13 Episodes of ‘House of Cards’ on One Day

Netflix to Deliver All 13 Episodes of ‘House of Cards’ on One Day | Film Futures | Scoop.it

"Binge-viewing, empowered by DVD box sets and Netflix subscriptions, has become such a popular way for Americans to watch TV that it is beginning to influence the ways the stories are told — particularly one-hour dramas — and how they are distributed."

Zan Chandler's insight:

In the age of the Internet, how is storytelling changing? Freed from the tyranny of the broadcast schedule what are storytellers exploring? What is that revealing about how audiences respond and want to engage with storytelling?

 

The whole of House of Card is now on Netflix. No waiting a week for subsequent episodes. You can indulge your story lust and dive right in or you nibble at it with little bites.

 

Choice is yours.

 

What will you do?

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Exploring the big [transmedia] picture

Exploring the big [transmedia] picture | Film Futures | Scoop.it

"Are you ready to explore the big picture?  Fiona Milburn of Transmedia NZ has compiled a handy quick-start guide to ease the plunge into transmedia storytelling."


Via The Digital Rocking Chair
Zan Chandler's insight:

For those of you who want a primer on transmedia. Fiona Milburn is a great resource.

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Ken Morrison's curator insight, January 29, 2013 7:46 AM

I have been intrigued at transmedia storytelling for some time.  I really appreciate these resources for getting started in using or explaining transmedia in education or marketing.

Vittorio Canavese's curator insight, January 29, 2013 5:37 PM

Bel repertorio ragionato e struturato sulla transmedialità

Jeni Mawter's comment, January 30, 2013 4:32 AM
Thanks, Fiona!
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Despite Media Companies’ Best Efforts, ‘TV Everywhere’ Is Nowhere

Despite Media Companies’ Best Efforts, ‘TV Everywhere’ Is Nowhere | Film Futures | Scoop.it

People are streaming online video more than ever before but only 17% of pay TV subscribers have watched cable programming online using so-called “TV Everywhere” services, according to a new study. The study, from research firm GfK Media, is the latest bad news for big media companies’ TV Everywhere initiative, which is aimed at reinforcing the value of traditional cable subscriptions. But since its launch four years ago, the effort has been plagued by delays in launch as a result of difficult rights negotiations between various entertainment companies and pay TV operators – cable, satellite and phone companies.


Via Peter Rosenberg
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Peter Rosenberg's curator insight, January 22, 2013 1:07 PM

A key point from the article:  "...One of the main issues that has been separating entertainment companies and pay TV providers is the question of which will deal directly with consumers, traditionally the province of providers. While providers like Comcast have made a big push to make content available online through their own website or apps – in Comcast’s case, Xfinity — channels like ESPN, Time Warner’s HBO and CNN have their own individual apps and websites with TV programming content. Those give consumers a direct relationship with channels they haven’t traditionally had."

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Deloitte rolls out media and tech predictions for 2013

Deloitte rolls out media and tech predictions for 2013 | Film Futures | Scoop.it
Deloitte rolls out media and tech predictions for 2013
Zan Chandler's insight:

I'm not a fan of predictions per se but since we are talking about the very, very near term (in terms of foresight or futures thinking), I am sharing this article on Deloitte's media and tech predictions for this year.

 

Of note:

 

Despite the popularity of smartphones and tablets, the PC is still king because of large screens and comfortably sized keyboards. Voice and gesture controls aren't going to challenge the standard remote control due to unreliability, impracticality and physical effort.

 

Over-the-top services are expected to be more beneficial to broadcasters and distributors than "pure play" services. Given the stronghold the cable and satellite distribs have on the content creation, broadcast and distribution, we probably won't be seeing OTT services serving up much of the popular and fresh content.

 

Global shipments of smartphones are expected to surpass a billion units.

 

Read more: http://playbackonline.ca/2013/01/16/deloitte-rolls-out-media-and-tech-predictions-for-2013/#ixzz2ICVjj7zd
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$100 Million Pledged to Independent Film

$100 Million Pledged to Independent Film | Film Futures | Scoop.it
Today we’re thrilled to announce that more than $100 million has been pledged to film projects on Kickstarter. This is a big milestone for independent filmmakers and this new way of filmmaking. How big?
Zan Chandler's insight:

If you are thinking about using crowdfunding services to fund aspects of your production, here's some info from Kickstarter about the projects that have been funded (pledges and totals collected).

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The Neverending Story of Self-Distributing The Upsetter | Filmmaker Magazine

The Neverending Story of Self-Distributing The Upsetter | Filmmaker Magazine | Film Futures | Scoop.it
Indefatigable in their desire to find larger and larger audiences for their film, Adam Bhala Lough (Bomb the System, Weapons) and and his co-director Ethan Higbee have been self-distributing The Upsetter: The Life & Music of Lee “Scratch” Perry for what feels like an eternity.
Zan Chandler's insight:

Not every filmmaker will want to take on the huge task of self-distribution. But if you want to, there appear to be more and more precedents from which to draw inspiration.

 

The article, written by Brandon Harris, highlights the distribution journey for The Upsetter and touches on two emerging forms of revenue related to self-distribution:

 

- distrify.com and it's revenue sharing affiliate program where 10% of sales generated from sharing via social media go back to the initial paying viewer. I like this because it leverages behaviour that is a natural to us as humans - sharing what we like with friends and family.

 

- Vimeo's tip jar - where viewers can opt to compensate creators for their work. Tipping is not uncommon to many cultures as an expression of a good experience.

 

The final paragraph hits an important point for me.

 

“The old fashioned models will still be there should we want to utilize them,” says Lough, ... “however this is the future and I recommend all filmmakers from here on out carve out the rights to distribute their own films digitally through their websites and social media pages.”

 

I look forward to the time when every filmmaker is be able to distribute their work from their personal or company websites and social media.

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Why Content Marketing is the New Branding | Copyblogger

Why Content Marketing is the New Branding | Copyblogger | Film Futures | Scoop.it
What we call "brands" are just promises of an experience ... and content will help you shape that promise.

 

Zan:

I've been having more and more discussion lately about the idea of filmmakers AND films being brands, each in their own way. If brands are promises of an experience and content helps to shape that promise, then it's not a stretch to see how individual films are expressions of a filmmaker's brand. Or a way to experience the creativity, vision and artistry of a filmmaker.

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9 Mind-Blowing Technologies Changing The Film Industry’s Future | The Creators Project

9 Mind-Blowing Technologies Changing The Film Industry’s Future | The Creators Project | Film Futures | Scoop.it
No, the movie industry is not dying. Take a look at some cutting-edge technologies that are moving film forward.
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100 social media blog posts from 2012 that you simply have to bookmark

100 social media blog posts from 2012 that you simply have to bookmark | Film Futures | Scoop.it
Social media blogs are updated with thousands of posts on a weekly basis, but we wanted to sift through a list and create the 100 best ones from 2012 (A lot of great blog posts!

Via Dr. Susan Bainbridge
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Hacking Hollywood: How Digital Insurgents Are Disrupting Film

Hacking Hollywood: How Digital Insurgents Are Disrupting Film | Film Futures | Scoop.it
Powerful technological forces are at disrupting Hollywood. With the help of "hacker" filmmakers, the landscape will be up-ended in the coming years.
Zan Chandler's insight:

One constant in our world is that everything changes. Everything began somewhere and will end somewhere else. Some things change very quickly. Others take millennia to run their course. Seduced by how stable things appear to be in the short term, we wander around thinking that the world’s current state will continue into the future. Many great people, organizations and civilizations have fallen victim to this sort of thinking.

 

The major studios, networks and cable companies may hold the power today but eventually things will change, as all things change. Will today's or tomorrow's indie filmmakers be that driving force? Maybe, they seem to have the desire to change the system. Or will it be another player, perhaps someone quite unknown to us today?

 

Right now, today's indie filmmakers and their hacker ethos are definitely disrupting things.

 

 

 

 

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Why Marshall McLuhan Would Dig Transmedia and DIY Distribution | Future of Film

Why Marshall McLuhan Would Dig Transmedia and DIY Distribution | Future of Film | Film Futures | Scoop.it

"Marshall McLuhan's belief that "the medium is the message" still resonates decades later, amidst rampant digital disruption."


Via Simon Staffans
Zan Chandler's insight:

Nick DeMartino weaves the connections between transmedia, DIY distribution and McLuhan.

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Simon Staffans's curator insight, March 2, 2013 4:51 PM

A great post by Nick DeMartino.

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Pinterest premieres transmedia storytelling experiment | Daily Dot

Pinterest premieres transmedia storytelling experiment | Daily Dot | Film Futures | Scoop.it

Pinterest has already changed the way marketers think about commerce.  But it may also be ushering in a new form of storytelling.  Transmedia company BeActive is using Pinterest to share one work of fiction through a combination of episodic videos, audio snippets, and visual pins.

 

Beat Girl is part graphic novel, part TV show, and all on Pinterest.  It tells the story of fictional DJ Heather Jennings in a method that’s not quite TV show, not quite in-person character sketch, and not quite graphic novel. With 160 pins and counting, viewers can catch new glimpses of Jennings’ life added daily. The interactive drama is presented as a prequel to an upcoming multi-platform video series.

 

While the finished product may be a genre of entertainment never seen before, BeActive CEO Nuno Bernardo says it’s rooted in a much older art form.  “We wanted to bring back the popular Photonovels of the ‘60s to the new digital generation,” he said in a statement. “The tools and functionalities introduced by Pinterest allowed us to release the content the way we envisioned. As a world’s first we expect that in the future more and more stories will be told on this network using photos and still images”.

 

Bernardo told the Daily Dot that although Beat Girl is based on a novel, he found it to be a story uniquely suited for multiple platforms.


Via Kim Zinke (aka Gimli Goose), Hans Heesterbeek, Simon Staffans
Zan Chandler's insight:

It was just a matter of time.

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Karen B Wehner's curator insight, February 26, 2013 9:14 AM

Wherein two of my favorite things collide: Transmedia storytelling and pinterest! 

Anne-Claire Goyet's comment, February 27, 2013 7:00 AM
Encore un autre usage de Pinterest, cette fois intégré à un dispositif transmédia.
Yvonne Bustamante, EdD, MS, BCC's comment, March 7, 2013 12:55 PM
Ohhh, I can't wait to watch this progress!
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Participation: The Trend That Is Bigger Than The Harlem Shake | TechCrunch

Participation: The Trend That Is Bigger Than The Harlem Shake | TechCrunch | Film Futures | Scoop.it
Global audiences of prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional TV.
Zan Chandler's insight:

In this long post by Mark Suster, he touches on a lots of interesting points that point to potential future directions for the entertainment sector.

 

Torso TV - the stuff between the "head" of consumption "(largest number of views) was dominated by platforms that had massive distribution (think TV stations, radio or retail outlets that sell CDs and DVDs. think Apple. think Amazon)" and the "long tail" (content that only the platform provider (ie YouTube) makes money on). The Torso TV is the content that is developed for global niches of watcher, niches that are likely much better than originally suspected

So if you want to be a content producer and want to make money you can develop content for global “niches” of watchers who might like: Japanese Anime, South Korean drama, Bollywood productions, reality TV on any topic – fashion, cooking, travel.

 

Participation - he uses the Harlem Shake video to illustrate how audiences aren't happy with just sitting back and consuming content, they want to take part in the party too.

 

The bottleneck that is access to Hollywood versus the many professional content producers worldwide. Drawing in Clayton Christensen's The Innovator's Dilemma, he proposes that the dominent media production industry is ripe for disruption by producers armed with mobile video; cheap and easily accessible post-production tools, local and cloud storage, and upload bandwidth; rounded out by easy sharing and amplification platforms.

Add this to the fact that studies have already shown that while people love  movies with high production values, they are not necessarily put off participating in/consuming entertainment properties that have much lower production values and higher relevance to their interests, whims and lives.

 

MMOVs - riffing off MMOGs, all the fun of watching together mixed with all the fun of interactivity of fanfic.

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Storyworld & Immersion before Plot & Platform.

Storyworld & Immersion before Plot & Platform. | Film Futures | Scoop.it

Mike Jones:  "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around;  cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 27, 2013 11:15 PM

This post is full of interesting nuggets of information.  From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.

Henrik Safegaard - Cloneartist's curator insight, January 28, 2013 5:21 AM

Very interesting reading -

Katie Frank's curator insight, January 28, 2013 2:15 PM

Integrated writing, many modes for writers today.

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How TV Could Be Transformed In 2013

How TV Could Be Transformed In 2013 | Film Futures | Scoop.it
Tim Cook's interview frenzy last week stirred up a whole bundle of fun for future TV watchers.
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Randy Finch's Film: Advertising Motion Pictures On Mobile: Is Flixster Showing Filmmakers (Big and Small) How To Market Motion Pictures on Phones and Tablets?

Zan Chandler's insight:

Randy Finch, via a link from Nick DeMartino, explores how Flixter is using the mobile prestitial (not an interstitial, but a pre-stitial) to advertise movie trailers to movie fans. He indicates that Flixter has realize the value of the mobile - as users tend to spend more time and energy watching trailers, viewing showtimes and buying tickets.

 

 

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Arts Organizations and Digital Technologies | Pew Research Center's Internet & American Life Project

Cultural organizations like theater companies, orchestras, and art museums are using the internet, social media, and mobile apps to draw in and engage audiences, provide deeper context, and disseminate their work beyond the stage and the gallery...
Zan Chandler's insight:

Nice to see that these arts orgs are recognizing that social media and other digital technologies not only aid in promotion and fundraising but can also enhance engagement in the arts, bring in new audiences and push the boundaries of what's considered art.

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27 Science Fictions That Became Science Facts In 2012

27 Science Fictions That Became Science Facts In 2012 | Film Futures | Scoop.it
We may never have our flying cars, but the future is here. From creating fully functioning artificial leaves to hacking the human brain, science made a lot of breakthroughs this year.
Zan Chandler's insight:

Can't wait to see what storytellers dream up with these developments!

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Inspiring filmmakers to seize greater control of their works and their careers - Think Outside the Box Office Masterclass – Transmedia 101

Inspiring filmmakers to seize greater control of their works and their careers - Think Outside the Box Office Masterclass – Transmedia 101 | Film Futures | Scoop.it

Thanks to the folks at Transmedia 101 for bringing Jon Reiss to town for a masterclass that was insightful and engaging. Here's hoping the filmmakers who attended find interesting ways to put his ideas into practice.


Via siobhan-o-flynn
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Meograph: The Future of Storytelling is 4D (with Context) | PBS

Meograph: The Future of Storytelling is 4D (with Context) | PBS | Film Futures | Scoop.it

J.D. Lasica via PBS's MediaShift Idea Lab

 

"With Meograph, you can create what co-founder and CEO Misha Leybovich calls "4D storytelling" through a simple interface that lets users add images, video and text to a story they want to tell. It's free.

 

Today if you have a story to tell, you can publish a video to YouTube and write a blog post about it, but it starts to get funky if you want to add a lot of photos or tell how the story evolves over time. Meograph lets you create and share interactive stories that combine video with maps, a timeline and links, filling in that often missing context of where and when."

 

 

 

 

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Transmedia will revolutionize storytelling as much as the printing press, says expert | Digital Trends

Transmedia will revolutionize storytelling as much as the printing press, says expert | Digital Trends | Film Futures | Scoop.it

The future of movie storytelling has more to do with the technology outside of the movies than within, according to one transmedia expert, who says that we should expect stories to be revolutionized by modern technology in the same way that the printing press changed everything.


If you’re a moviemaker whose primary focus is creating the best movie you can imagine, the current movie industry has some bad news for you: That’s not enough anymore. Speaking at this year’s Cross-Media Forum in the United Kingdom, Sean Stewart – whose Fourth Wall Studios has worked on creating interactive marketing for movies such as The Dark Knight Rises and AI: Artificial Intelligence – said that what is needed now are more filmmakers who want to create the best worlds they can imagine..

 

...Reflecting the nerd demographic seemingly at the center of blockbuster movies these days, Stewart’s talk was called “Storytelling V: The Audience Strikes Back,” and described the shifting relationship between audiences and fictions in a world where everyone has smartphones, tablets and access to the Internet. He cited a recent Google survey that revealed that 77 percent of audiences are dual-screeners – That is, using another electronic device while also watching television – and suggested that, in order to maintain a close connection with their audiences, storytellers will have to learn to spread their talents across various media....

 

Read more: http://www.digitaltrends.com/cool-tech/transmedia-will-revolutionize-storytelling-as-much-as-the-printing-press-says-expert/#ixzz29gAm04Up


Via siobhan-o-flynn, Tina Stock
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