FUFISM based marketing
136 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Frank Gainsford
Scoop.it!

FUFISM, SEO and your social media marketing strategy: What is the purpose of your web site?

FUFISM, SEO and your social media marketing strategy: What is the purpose of your web site? | FUFISM based marketing | Scoop.it

Most businesses do not have clear well managed What is the purpose of your web site?

Frank Gainsford's insight:

Most businesses do not have clear well managed documentation discussing the purpose, aims and objectives of their web site.  This is a very big problem (AT LEAST IN MY MIND) because it allows for confusion to creep in between different marketing divisions, and they each end up with a very different and biased view of the purpose, intent, aims and objectives of your web site.

 

I believe that you should have a clear well manged document discussing the purpose, intent, aims and objectives of your web site as part of your business action plan, and that everybody within your company or organisation should be required to read this document and sign a piece of paper stating that they have read it, and know where to find the latest updates on your website policy documentation.

 

This document should be a lively document, and change as circumstances do.  As your aims and objectives are achieved these should be relegated to the historical section, so that marketers can see what has\been achieved, and have an idea of the path forward.

 

Having a document that clearly explains the purpose, intent, aims and objectives of your web site is a multipurpose exercise, as many different folks within your company or organisation rely on a number of very different aspects of your website. consider the following list of issues, and imagine how they each impact on the design of your website.

 

your sales team

your blogging team

your public relations team

your branding and related issues

your social media marketing teams

your offline marketing teams (radio, newspapers & print media)

your administrative staff

your eCommerce staff

your customers, clients and suppliers

 

Each of these issues needs to be addressed by your website in a manner that allows for easy integration of information flow patterns, such as, but not limited to,  forms for your customers to fill in, a way for your admin staff to access and process these submitted forms, your intended target market audience to establish a working relationship with your sales team and so many others.

 

The embedded HOA (Google PLUS Hangout On Air) where Ammon Johns and Vincent Messina discuss the qualities of an effective website will help you put much of this into a better perspective.

 

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

Google Profiles

Google Profiles | FUFISM based marketing | Scoop.it
Frank Gainsford's insight:

This collection of posts, articles and online resources focuses on  issues that impact on search and related Search engine optimisation practices.  

 

The main purpose of this collection is to offer Google plus users a single entry point to content that I personally found of value, in an uncluttered environment that has no out side distractions.

 

Many of these posts or articles were written and published  online by people who have no clue about #FUFISM or any of the related marketing protocols that come along with a FUFISM based marketing strategy.  

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

SEO (SEARCH ENGINE OPTIMISATION) can hurt your online Marketing

SEO (SEARCH ENGINE OPTIMISATION) can hurt your online Marketing | FUFISM based marketing | Scoop.it

Some SEO (SEARCH ENGINE OPTIMISATION) advice is dangerous to your online marketing, but how do you know which is good and which is bad?

Frank Gainsford's insight:

There are only three ways that your intended target market audience can find your online marketing.

 

1) they are informed of your web address and type your URL (Uniform Resource Locator) directly into the address bar.

 

2) they find a link to your online content by luck in a social media post, or other online content

 

3) they find your online content in a search engine when searching online

 

Option one is usually the result of your marketing within the offline environment such as in news papers, magazines or radio.  This can also happen when your social media  marketing and other online marketing specifically related to your branding has had some success, and those who have been exposed to your branding speak about your online content, mentioning your web address.

 

Option two is not a very good one, as they may see your link when doing something else and so not really take note.  This is quite an expensive option and involves plenty of work, which is often not productive in this area.

 

Option three is the one that most marketing practitioners prefer, as this will put your target audience in the space where they are actually looking for your content when they are exposed to it.

 

Option 3 will give you the best ROI (Return On Investment) but is also a rather difficult one to master.  This option can also be super expensive and give you ZERO (NADER or none) return on your investment if not done properly.

 

SEO or Search Engine Optimisation has changed radically since the introduction of GOOGLE HUMMINGBIRD in August / September 2013 and most online marketers have not yet come to grips with what these changes are and why they need to be addressed  through a change in marketing philosophy.

 

Pre hummingbird all search engines used to use only keywords links and very little else.  Post humming bird all search engines now use an awful lot more than just the links and  text on a page, but also use the SEMANTICS associated with the text, image files, video files, social media networks, individual digital entities, collective semantic footprints and so many other new SEOVI (Search Engine Optimisation Value Indicators)

 

those folks who do not understand these changes and still promote issues such as link farms, link wheels, and old school link spamming, can do your online marketing great harm. Google and all other search engines have instituted many PUNITIVE search engine  ranking algorithms that punish cheats or those who apply so called BHSEOT or Black Hat Search Engine Optimization Techniques

 

Web site owners and mangers who have not spent the time and resources on learning the SEO tricks that have been deemed as black hat will often end up being caught out and punished by the likes of Google's PANDA and PENGUIN algorithms.

 

It is thus very important that you get good advice on what you need to consider when dealing with online marketing, and who does your SEO (Search Engine Optimisation) is a very important decision.  Do not accept the first offer, but take your time and evaluate very carefully what is being offered, and what is needed.

 

Consider getting three or four SEO practitioners at the same meeting and ask questions of each, then do your due diligence afterwards, to ensure that you get the SEO practitioner that is best for your business.

 

I promote a marketing philosophy called #FUFISM or functional user friendly Integrated Social media, and blog about fufism at http://4ubrand.blogspot.com.  I sugest that you take a read on some of the posts there as these may help you better understand what to expect from your SEO.

more...
No comment yet.
Rescooped by Frank Gainsford from SEO Services Company - SEOValley
Scoop.it!

Modern SEO Best Practices that Were Non-Existent 5 Years Ago

Modern SEO Best Practices that Were Non-Existent 5 Years Ago | FUFISM based marketing | Scoop.it

With new search engine, algorithm updates new truths in search optimization. SEO has changed dramatically in the past 5 years. An overhaul in ranking factors is evident, not only by throwing old practices to obsolescence, but also turning some old staples into taboos that might actually hurt your rankings.


Via SEOValley
Frank Gainsford's insight:

The advent of the Google Humming bird algorithm has also changed the face of online search, and many more changes are to come as search engines get better tools to evaluate the SEMANTICS od all online content

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

What will the future of search hold for us, and how should we prepare ourselves…

What will the future of search hold for us, and how should we prepare ourselves… | FUFISM based marketing | Scoop.it

What will the future of search hold for us, and how should we prepare ourselves for the changes to come?

Google HUMMINGBIRD algorithm which was introduced in August / September 2013 changed the  Search environment in many strange and devious ways.  Read further to understand how you can use these changes to improve your marketing.

 

Before Google HUMMING BIRD Search engines used to use only strings with very limited context to the actual meaning of the content of the strings.  Post Hummingbird search engines now use a host of new additional #SEOVI (Search Engine Optimisation Value Indicators) in quite a few new algorithms to match a search query to a SERP (Search Engine Results Page)

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

FUFISM structure

FUFISM structure | FUFISM based marketing | Scoop.it
Public UYE Map
Frank Gainsford's insight:

FUFISM or Functional User Friendly Integrated Social Media Is a marketing philosophy where the social Media is used as a communication tool to improve your SEOVI (Search |Engine Optimisation Value Indicators) and influence search engines to give your online content better ratings.  Check out this MIND MAP which outlines many of the principles and issues that comprise a #FUFISM based marketing strategy.

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

Is It Possible to Have Good SEO Simply by Having Great Content - Whiteboard Friday

Is It Possible to Have Good SEO Simply by Having Great Content - Whiteboard Friday | FUFISM based marketing | Scoop.it
Is it possible to perform well in search rankings by simply producing good content? The answer and Rand's explanation are detailed in today's Whiteboard Friday.
Frank Gainsford's insight:

Link building is an art that has two separate sections, the first is active link building and the second is passive link building.  Both are important, and need great care when being implemented.

 

This article by Rand Fishkin from MOZ (http://moz.com)  is a very good pointer to the passive link building strategy, which some say is not link building, but link earning.  Now that is just playing  the semantic game, as it all boils down to acquiring links to your online content, be it through begging others to place links to your pages within their online content, or writing great content, then showing it to others and hinting that they should let their mates know about your content.

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

The Social Network That Pays You to Friend

The Social Network That Pays You to Friend | FUFISM based marketing | Scoop.it
Tsu plans to share revenue with its users. Is it the democratic social network that Facebook critics have been calling for?
Frank Gainsford's insight:

The TSU social media platform   is taking the online marketing industry to new unchartered places by offering the  general public an opportunity to share in the  advertising income generated on their platform.

 

see http://tsu.co/info4u

 

This is a move that every other social media platform has been avoiding, as they see the public as cash cows that need to be milked as often and as thorough as is possible.

 

There are huge amounts of cash involved here and Google  is the leader in both supplying the adverts  through their Add words program  and  and distributing them through their ad display network where web owners get paid for hosting these adds.

 

join at  http://tsu.co/info4u   and get your share of the online advertising market

 

There are many other online advertising networks besides Google, and many web sites run their own internal adds where they charge individual advertisers  premium rates to host banner adds within their pages, and this is a major industry that is worth many trillions of US Dollars a year .  Just as the old style news papers charge advertisers for placing adds in premium spots like the top right hand corner of the front page so busy websites charge advertisers for banner adds on their busy pages too.

 

The guys over at the TSU network have this under control and are willing to share this income with users of their platform.  are you ready to get your share of this income?  join at  http://tsu.co/info4u  and become part of the solution, or ignore this if you think it will not work

more...
Frank Gainsford's comment, October 30, 2014 11:23 AM
see http://tsu.co/info4u
Scooped by Frank Gainsford
Scoop.it!

Polar Jet Stream Wrecked By Climate Change Fuels Unprecedented Wildfires Over Canada and Siberia

Polar Jet Stream Wrecked By Climate Change Fuels Unprecedented Wildfires Over Canada and Siberia | FUFISM based marketing | Scoop.it
This year, the warm air invasion started early. A high amplitude ridge in the Jet Stream stretching for thousands of miles over the temperate Pacific and on up into Alaska and the Chukchi Sea slowl...
Frank Gainsford's insight:

These huge fires in the northern polar region are now getting more serious by the day, and things may just spiral out of control.

 

It is alledged that we have already lost more than 1000 000 ) one million) hectares of pristine forests where there are large trees to these fires, and this is reducing the earths carbon sink considerably.

 

there is also the issue of large volumes of super Soot being pushed high into the atmosphere where it will eventually (but rather soon) cause many other issues including global cooling and BLACK SNOW which will have many other side effects including flooding of low laying areas in the next summer cycle and a cooler winter with black snow.

 

are these fires truly a global problem, are are they just seasonal fires that we should just ignore?

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

FUFISM, SEO and your social media marketing strategy: The relationship between FUFISM and Hash Tags

FUFISM, SEO and your social media marketing strategy: The relationship between FUFISM and Hash Tags | FUFISM based marketing | Scoop.it
The relationship between FUFISM and hash tags
Frank Gainsford's insight:

#FUFISM is a marketing philosophy where the social media forms the core communication element in your marketing strategies that bind all your marketing campaigns into one single super marketing effort.

 

#HASHTAGS can be used in cross media marketing efforts where a single hashtag is used across different social media platforms as well as different media such as print media (news papers, flyers and magazines) as well as radio and if your budget allows it Television.

 

When your target audience is successfully enticed by non digital media to make use of an online search engine to search for your campaign specific hashtag, they will find a wide variety of online conversations  within the social media  as well as web pages, blog posts and related online content, where your campaign specific hash tag is mentioned.

 

This implies that your #hashtagmarketing strategy needs to be  as inclusive as you can make it, and everybody in your marketing team needs to be aware of the impact that their own efforts have on your hash tag marketing campaign.  this includes those who have control over print media advertising as well as radio advertising and listings in any online classified advertising platforms.

 

The SERP's (Search Engine Results Pages) are influenced by a very large number of different issues that are widely referred to as SEO or search Engine Optimisation.   SEO or Search Engine Optimisation is a very complex affair, and hashtag marketing is one of the newest issues to be included due to the acceptance of these issues around the hashtag by social media platforms which have recently (during the last year or so) added special meaning within their internal search engines to hash tags.  For an explanation of SEO (Search Engine Optimisation) see http://4ubrand.blogspot.com/p/blog-page.html where we discuss the extreme basics of SEO and offer a broad explanation of SEO as being the collective work of your entire marketing team to ensure that your intended target audience finds, then acts on the call to action statement in your online content within your web site or blog.

 

Having a deeper understanding of the makeup of a hashtag, and how you actually choose your unique campaign specific hashtag will help you in your FUFISM based marketing efforts.   You can read a basic explanation of FUFISM here http://4ubrand.blogspot.com/p/fufism-functional-user-firendly.html

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

WHAT IS THE PURPOSE OF YOUR ONLINE STRATEGY?

This is an important question,…

WHAT IS THE PURPOSE OF YOUR ONLINE STRATEGY?<br/><br/>This is an important question,… | FUFISM based marketing | Scoop.it
WHAT IS THE PURPOSE OF YOUR ONLINE STRATEGY?

This is an important question, and needs you close  attention, as you need to ensure that your online… - Frank Gainsford - Google+
Frank Gainsford's insight:

What is the purpose of having an online strategy?

 

Your online marketing strategy is dependent on your  general online strategy, and having a general online strategy is a very important issue, as there are many  other issues besides direct marketing that happen within the online environment.

 

Here we are talking of issues like customer care, public relations issues and many other related things.

 

Take a peep see why you need to have a well documented online strategy, and then decide for your self if it is worth your time and effort to create and implement an online strategy. 

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

FUFISM, SEO and your social media marketing strategy: What is FUFISM and why should you care?

FUFISM, SEO and your social media marketing strategy: What is FUFISM and why should you care? | FUFISM based marketing | Scoop.it
What is FUFISM and why should you care?
Frank Gainsford's insight:

FUFISM or Functional User Friendly Integrated Social Media is a marketing philosophy where SEO and Social Media play pivotal roles in ensuring that your online content gets good positions in the online SERP's (Search Engine Results Pages) in all search engines.

 

This article by Frank Gainsford (yours Truly) on the 4u Brand Blog discusses why you need to use #FUFISM based marketing.

 

The most important reason is that it promotes all three sectors of the SEO industry. these three sectors of the Search Engine Optimisation industry are

1) #IPSEO or In Page Search Engine Optimisation

2)  #OPSEO or Off Page Search Engine Optimisation

3) #OLSEO or Off Line Search Engine Optimisation

 

These three sectors of the SEO industry are separate and need to be managed as separate entities,  but  they need to be integrated into one single marketing plan.   

 

SEOVI or Search Engine Optimisation Value Indicators come from many different areas, and the social media is one of the biggest sources of these SEOVI, especially when you take a FUFISM based marketing approach.

 

This integration is not as easy as you think and there are many pitfalls, but the end results is usually every effective in improving your online penetration in many different areas at the same time, with minimal extra effort

 

enjoy and leave a comment ....

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

Social media issues

Social media issues | FUFISM based marketing | Scoop.it

Pins about Social media issues hand-picked by Pinner Info4u2use

 

see more at https://www.pinterest.com/info4u2use/

Frank Gainsford's insight:

A collection of INFOGRAPHICS discussing social media issues and related marketing issues pinned by Yours Truly.

 

I have a few different pinterest  boards discussing a variety of different marketing aspects within the online marketing environment.

 

Google plus marketing issues : https://www.pinterest.com/info4u2use/

 

marketing issues : https://www.pinterest.com/info4u2use/marketing-issues/

 

SEO issues https://www.pinterest.com/info4u2use/seo-search-engine-optimisation/

 

Social media issues  https://www.pinterest.com/info4u2use/social-media-issues/

 

#FUFISM or Functional User Friendly Integrated Social Media :  https://www.pinterest.com/info4u2use/social-media-issues/

 

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

#10bluelinks - A discussion on SEMANTIC SEARC

#10bluelinks -  A discussion on SEMANTIC SEARC | FUFISM based marketing | Scoop.it
Frank Gainsford's insight:

The hashtag #10bluelinks was introduced to house a discussion on the future of search within the online environment in the post HUMMINGBIRD environment.  I find it quite disturbing that the online marketing environment is so poorly understood by marketers, and the impacts of Google Humming bird with the introduction of SEMANTIC SEARCH have complicated these matters even more.

 

The posts found using the hashtag  #10bluelinks  currently (15 April 2015) are a good selection of conversations, and you should read the comments on these posts as that is where the true gems are hidden, which will put many of the issues around semantic search into a better perspective.

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

(8) tsū

Frank Gainsford's insight:

 A Goggle plus community can do wonders for your SEO, (Search Engine Optimisation)  and improve many #SEOVI (Search Engine Optimization Value Indicators) through careful well planned introduction of relevant #OPSEO (Off Page Search Engine Optimisation)  tactics such as link building and relationship building.

 

These issues are accomplished very easily through careful well planned use of a Google Plus community.  How ever when one does the initial set-up of your Google plus community it should be done with the long term issues around community development and community engagement in mind.

 

Using your Google plus business page as the owner of your Google plus community adds many sneaky hidden #SEOVI (Search Engine Optimization Value Indicators) within this stage of your #OPSEO (Off Page Search Engine Optimisation)  this article at http://tsu.co/info4u ex[lains how this may be achieved.

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

tsū

Frank Gainsford's insight:

Content marketing is a very complicated affair, and needs great attention to detail, with a primary focus on working together with your SEO (Search Engine Optimisation Team) as a senior member, who has some serious input into what the copy writer does, and how the content is laid out for your intended target market to enjoy and consume your content in a manner that pleases them.

 

Your content marketing team need to realise that they are part of a bigger team that has many role players, and they should never be allowed to bully any one of the smaller team players, such as your copy writer or your target market research team, or any other team member into excluding important aspects from their perspectives.

 

Marketing is a very big team effort, and the SEO team need to take their rightful place at the management table, delegating work to the various role players such as content marketers,, content optimizers, search engine marketers, social media marketers, public relations team members, web designers, bloggers, image designers, video creators and other professionals who form the marketing team.

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

Ello & Tsu: Are The New Me-Too Social Networks For Marketers?

Ello & Tsu: Are The New Me-Too Social Networks For Marketers? | FUFISM based marketing | Scoop.it
Columnist Mark Traphagen explores opportunities for marketers on two new social networks.
Frank Gainsford's insight:

Mark Traphagen of Stone temple consulting  https://www.stonetemple.com/ discusses the two new social media networks

Ello and TSU

 

I did not  register with Ello as it did not suit me or my business aims and objectives. my TSU profile is http://tsu.co.info4u and this is right up my alley, as it is basicaly a social media marketing platform where the users will reap some financial rewards for using the platform.

 

As Mark says time will tell, but I personaly believe that the TSU network will be a long term sucess  see  http://tsu.co/info4u ;

 

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

tsū

ll

Frank Gainsford's insight:

the TSU social media network pays you to be social so consider joining 

take a peep see here https://tsu.co/info4u

more...
No comment yet.
Scooped by Frank Gainsford
Scoop.it!

Frank Gainsford - Google+ - #Sunday  thought about #trust  ... #lifetalks  

Frank Gainsford - Google+ - #Sunday  thought about #trust  ... #lifetalks   | FUFISM based marketing | Scoop.it
#Sunday  thought about #trust  ... #lifetalks  
Frank Gainsford's insight:

Trust within interpersonal relationships is one issue, and it is very easy to see, and you experience the impact first hand when you speak directly with people.  Looking them in the eye, watching their body language and the reactions of others who are listening to your conversation, one can quickly asses the implications of any damage to your interpersonal trust factors.

 

Trust within the ONLINE WORLD is some thing else, as how can you sneak down the trails of cyberspace and eyeball the reaction of those who are reading your online content?

 

How can you understand or visualize the trust factors that a search engine has established for you as an individual digital entity?

 

There is no way that you can actually see the trust factor issues that any search engine has applied to you as an individual, so you need to ensure that search engines have ZERO reasons to mistrust you, and that you leave many breadcrumb trails for search engines to interpret the trust that your target audience has for you as an individual, for your work as a collective online repository, and for your publisher as a source of access to this online collective repository of your work.

 

Bounce rate for a web site or blog is one of the most vital clues that you have, which are capable of showing both yourself and search engines how much your audience or intended target market trust your work, along with the related marketing which acted as a source of the link which your intended target market used to access your online materials such as your web site or your blog.

 

Bounce rate is a difficult thing to explain to non technical persons, but is basically a measure of the trust that your intended target market audience has for the content of your pages.

 

These few articles all discuss bounce rate, and reading them will help you understand the issues.

 

http://www.seohermit.com/articles/what-bounce-rate-means-for-your-seo-strategy/

http://blog.kissmetrics.com/bounce-rate/

http://www.web1marketing.com/glossary.php?term=bounce+rate

http://www.ostraining.com/blog/marketing/bounce-rate/

 

Bounce rate is the biggest trust factor signal that Google uses within their many different algorithms to determine your SERP's (Search Engine Results Pages, but is not the only trust factor signal that you need to worry about.

 

Be sure to write for your target audience, and then market these pages appropriately, so that visitors have a clear understanding of what you write about, and why this should be of interest to them.

 

Understand your target market clearly, and be sure that you use the correct language and style of writing for your intended target market audience.  this will improve many different trust factors for your web site, and promote good clean signals for Google around the Google Author and Google Publisher trust factors.

 

Once you loose Google's trust, it is truly a very time consuming and labor intensive task to regain this in any shape manner or form.

 

You can loose Google's trust in a number of different ways, and writing poor quality posts that have dead or broken links is a sure way to tell Google that you do not care.  Writing social media posts that result in bad bounce rates is also a sure fire way to inform Google of your bad trust, so ensure that your out going links within all your social media post  get good results where the end user (Your intended Target market) stay on the linked page long enough to read some content then click an internal link within that site.

 

The out going signals that you produce from your social media posts are also interpreted by Google, and the bounce rate of all your links within the social media space is evaluated by Google when they determine your personal trust factor issues. this implies that you need to write good leading comment that ensures that the end user (Your Target market) who clicks on links within your social media posts really will be interested in the landing page you send them to, and that they click at least one or more links with that web site or blog.

more...
No comment yet.