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Rescooped by Rowan Norrie from Innovation in Health
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What Is Creativity? Cultural Icons on What Ideation Is and How It Works

What Is Creativity? Cultural Icons on What Ideation Is and How It Works | Front End Innovation | Scoop.it
Bradbury, Eames, Angelou, Gladwell, Einstein, Byrne, Duchamp, Close, Sendak, and more.

"Creativity" is one of those grab-bag terms, like

Via MyCreativeTeam, Rowan Norrie
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Scooped by Rowan Norrie
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When is an Innovation an Innovation?

When is an Innovation an Innovation? | Front End Innovation | Scoop.it
Greg Satell and I have been talking about whether or not innovation needs a purpose. While we agree on many points, we can see two differing views on the question. I will argue that within an organisation, innovation does need a purpose.
Rowan Norrie's insight:

Innovation is a process. First you need to go through the process of Ideation to explore new opportunities and gain insight, and then you need to take this insight further to develop it into a product or service that adds value for your customer.

 

Both steps are necessary to deliver innovation to the market.

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