Six tips for getting international B2B marketing right | Freemium Marketing | Scoop.it

Thanks in no small part to the internet, we live in a global economy in which companies can compete in markets they never would have a decade or two ago.

 

For B2B businesses in particular, globalization has created countless market opportunities. But exploiting them isn't always easy, and for companies already overwhelmed by the number of marketing options they have in their home countries, international marketing can seem like a daunting challenge.

 

The good news: while entering new markets is never easy, marketing in them doesn't have to be nearly as risky as it might seem at first.

 

Here are six ways to increase your chances of international marketing success.