The Fierce Freelancer
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The Fierce Freelancer
Tips, News, & Trends for Freelancers
Curated by Samantha Gluck
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Content Planning: Creating Your Brand Identity

Content Planning: Creating Your Brand Identity | The Fierce Freelancer | Scoop.it

Build a Solid Foundation with an Identity and a Plan

Talk to any leading Expert Author and you will find a plan (big or small) at the center of their success. If you want to succeed and ultimately get more out of your return on time investment, establishing a plan will help you achieve your article writing goals as well as any goal you wish to achieve.

 

In any plan – content plans, strategic plans, etc. – you must first define your backstory via a mission and a vision. Once you’ve established these focal points, you can begin to establish your brand identity.

 

What do you value?

 

Your brand identity is made up of the visual characteristics unique to you and your organization – on the Internet, that’s everything. One of the keys to developing an identity that resonates with your audience is to identify your core values.

 

Core values are the attitudes or beliefs of your organization. These values are not a result of the activities you perform. Instead, the activities are a result of your core values.


Via Content Marketing News, paulo oliveira, Level343
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Andrea Robinson's curator insight, March 22, 2013 6:58 PM

Having a plan is at the heart of instigating action. Start with defining how you want your customers feel, how you want to make your customers feel when doing business with your company or small business and then research who your customers are that you will target to influence according to those ideas as part of your plan and strategy.

 

I have found that most small businesses have not given themselves permission to really get to know there why and about the kind of business they want to create. They have x service they want to sell or x widget that everyone is going to just love and buy lots of but that doesn't serve them well if they haven't done their own personal branding homework. Tasks like taking time to evaluate why you want to own and start a business to begin with...or your vision and mission for your business. These core thoughts are the solid foundation for your brand voice. This information informs decisions you make that come later when selecting your business name, your visual brand elements, digital social media visual elements and so on...

 

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Hospitals using Social Media

With the amount of time hospitalized Patients are actually seen and treated by medical professionals equaling approximately a total of ONE (1) HOUR each day,...


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Startup Professionals Musings: Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings: Customer Loyalty Can Be a Startup Competitive Edge | The Fierce Freelancer | Scoop.it
Customer Loyalty Can Be a Startup Competitive Edge http://t.co/HRBQcEGx #smallbusiness #entrepreneur...
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25 Traits Every Successful Entrepreneur Must Have

25 Traits Every Successful Entrepreneur Must Have | The Fierce Freelancer | Scoop.it
25 Traits Every Successful Entrepreneur Must Have - a great number of common characteristics that are shared by successful businesspeople. (Gr8 artile & must read for every biz owner!
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Three Tips for Drawing Even More Traffic from Pinterest

Three Tips for Drawing Even More Traffic from Pinterest | The Fierce Freelancer | Scoop.it
Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
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Selling Without Writing To “You” - Deliberate Ink | Deliberate Ink

Selling Without Writing To “You” - Deliberate Ink | Deliberate Ink | The Fierce Freelancer | Scoop.it
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Social Media Marketing Tutorial from Google – Future of Engagement | Social Media for Marketing

Social Media Marketing Tutorial from Google – Future of Engagement | Social Media for Marketing | The Fierce Freelancer | Scoop.it
http://t.co/Bf09dsKq Social Media Marketing Tutorial from Google - Future of Engagement...
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How social media users are helping NATO fight Gadhafi in Libya

How social media users are helping NATO fight Gadhafi in Libya | The Fierce Freelancer | Scoop.it
Twitter, Facebook users create virtual network to track and document Libyan forces from the safety of their homes (RT @finegameofnil: How social media users are helping NATO fight Gadhafi in Libya by @smithjournalist http://t.co/WunGkRvf...
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5 Steps to Successfully Promoting Your Business on Foursquare | Business 2 Community

5 Steps to Successfully Promoting Your Business on Foursquare | Business 2 Community | The Fierce Freelancer | Scoop.it
Foursquare is an innovative site that introduced location-based social networking before Facebook Places and Google Latitude appeared on the scene, and with (5 Steps to Successfully Promoting Your Business on Foursquare http://t.co/VuQJfaMk...
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Consumers using social media for medical information, report says

Consumers using social media for medical information, report says | The Fierce Freelancer | Scoop.it
One-third of consumers are using Facebook , Twitter and other social media sites to seek medical information, discuss symptoms and express their opinions about doctors, drugs and health insurers, according to a new report.
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Freelancing Fear: What causes it and how to overcome it

Freelancing Fear: What causes it and how to overcome it | The Fierce Freelancer | Scoop.it
...(Freelancing Fear: Causes and how to overcome http://t.co/QKiu7Vps...)...
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Freelance Life: The Right Tools

Freelance Life: The Right Tools | The Fierce Freelancer | Scoop.it
you're going to need.There are a lot of people on the web who are ready to feed you the old, "you've got to spend money to make money" line to...
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How healthcare professionals use social media (infographic)

How healthcare professionals use social media (infographic) | The Fierce Freelancer | Scoop.it

This infographic illustrates some of the many ways healthcare professionals are using social media in their careers.


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Social Media: What is it good for?

Social Media: What is it good for? | The Fierce Freelancer | Scoop.it
What is social media good for -- besides acting as a platform for freelance writers and others to promote themselves and their wares?
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Did you know that?: the impact of blogging and social media is changing the entire media landscape…

Did you know that?: the impact of blogging and social media is changing the entire media landscape… | The Fierce Freelancer | Scoop.it
The overall impact of blogging and social media upon the mainstream media and traditional journalism has also been acknowledged by the main media moguls and also by the governments. But does the in...
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5 Things Remarkable Entrepreneurs Should NEVER Do. Ever!

5 Things Remarkable Entrepreneurs Should NEVER Do. Ever! | The Fierce Freelancer | Scoop.it
You always hear about the important things that entrepreneurs should 'do' in order to become successful. However, its rare that people talk about the things that business owners should NOT do when it comes to running and growing their business.
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How to Build Relationships Networking When Your Blog Is Invisible | Let's Inspire Each Other To Thrive!

How to Build Relationships Networking When Your Blog Is Invisible | Let's Inspire Each Other To Thrive! | The Fierce Freelancer | Scoop.it
Building relationships networking when you are building your blog and feel invisible...
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Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience | Copyblogger

Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience | Copyblogger | The Fierce Freelancer | Scoop.it
Your content could be truly useful and valuable, but without one critical element, you could find yourself writing to the wind for years ...
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How social media is taking over the news industry

How social media is taking over the news industry | The Fierce Freelancer | Scoop.it
How social media is taking over the news industry (Photo: How social media is taking over the news industry http://t.co/9ri7Mdnz...)...
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Social Media Marketing – Where Should You Start?

Social Media Marketing – Where Should You Start? | The Fierce Freelancer | Scoop.it
The number of social media users is growing rapidly in Kenya, providing immense opportunities for businesses to communicate with their clien (Social Media Marketing - Where Should You Start?
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Pinterest is Bridging The Gap Between Social Media’s Emotional,Commercial Crossover | Resumebear Online Resume

Pinterest is Bridging The Gap Between Social Media’s Emotional,Commercial Crossover | Resumebear Online Resume | The Fierce Freelancer | Scoop.it
Pinterest is Bridging The Gap Between Social Media’s Emotional,Commercial Crossover http://t.co/KC1CUOiv...
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Is Twitter trying to end the tech patent wars? - CNN.com

Is Twitter trying to end the tech patent wars? - CNN.com | The Fierce Freelancer | Scoop.it
Twitter announced an internal patent agreement on Tuesday that it says will empower designers and engineers -- as well as hopefully begin a movement to quell the tech world's rash of patent infringement lawsuits.
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10 Steps to a Client-Winning Mindset | FreelanceFolder

10 Steps to a Client-Winning Mindset | FreelanceFolder | The Fierce Freelancer | Scoop.it
We can read freelancing advice all day long, but the truth is that when you are a freelancer--your mindset is everything.
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