Francorp Middle East - The Franchising Leader
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What Franchisees are looking for in a Franchise!

What Franchisees are looking for in a Franchise! | Francorp Middle East - The Franchising Leader | Scoop.it

What do our visitors look for in a franchise? Investing in a franchise is a big footstep, and with so many franchise packages and brands to choose from, prospects want to make sure they've made the right decision. This is an important topic, especially for franchisors who want to expand their networks. 

Francorp's insight:

What do our visitors look for in a franchise? Investing in a franchise is a big footstep, and with so many franchise packages and brands to choose from, prospects want to make sure they've made the right decision. This is an important topic, especially for franchisors who want to expand their networks. A franchisor that wants good quality candidates enquiring about joining their franchise system needs to also ensure their existing franchisees are satisfied with their decision to join their franchise. Keeping that in mind, we have conducted a study where respondents are asked to rank common aspects of franchise packages in order to determine what is important to them.

 

A Good Brand Name is number one attraction and highly regarded trait of a franchise program among potential franchisees. Many investors are reluctant to take the risk of joining a new concept or brand that is newly formed due to little or no track record of business that can be examined. However, many potential franchisees would consider new and innovative concepts that are in their early years if they believe in the potential of the business and its franchisor. To be safe, a brand should have credible business growth capability operating for a minimum of 3 to 5 years.

 

Another aspect of a good franchise is its Potential Earning on Investment. The sole reason why anyone wants to get into business is money and that should be reflected on the franchisees return on investment. However, we should not assume that because we are in business, everything is about the money. Franchises should not forget that franchisees are people with emotions and feelings and not contracts or numbers. We might not like to admit it but it’s a fact that most human behavior is influenced by emotions not by logic.

 

While return on investment is one of the key drivers of franchisee satisfaction, we have discover that there are other issues such as Feeling cared for, Optimism for the future, Confidence in Top Leadership and having Positive Business Relationships with other people in the franchise system that are also important. Nevertheless, a good organized and robust franchise system with Training & Support Program in place, Marketing Support and Life Cycle of the Franchise are equally inevitable in order to attract more investors and gain franchisees advocacy.

 

In summary, while a profitable franchise is no doubt more likely to make a happier franchisee, franchisors should not underestimate the power of relationships and good old fashioned courtesy and respect in building a prosperous, happy and vibrant franchise system.

 

ABOUT FRANCORP MIDDLE EAST:

Francorp® Middle East is the largest Franchise Consulting firm in the MENA region. Being a renowned franchise company established in the US, Francorp Middle East provides franchise opportunities to companies with their comprehensive franchising resources including but not limited to Franchise Program Development, Strategic Planning, Legal Services, Franchise Operations Manual, Franchise Marketing and Sales Training through the seamless and coordinated efforts of an in-house team of expert Franchise Consultants. Over the years, Francorp has assisted more than 14,000 companies plan for expansion and to open new franchise through franchise business concept and have developed more than 4000 full franchise program including coffee shop franchise in Dubai and the UAE.

 

FOR FURTHER INQUIRIES, PLEASE CONTACT:

 

Francorp Middle East

706, Single Business Tower

Sheikh Zayed Road, Dubai,

United Arab Emirates

Tel    : +971 4 346 5000

Fax   : +971 4 346 5005

Website: www.francorpme.com

   

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Franchise & Brand Building | Francorpme.com

Franchise & Brand Building | Francorpme.com | Francorp Middle East - The Franchising Leader | Scoop.it
Franchise & Brand Building
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Franchising 101 | Francorpme.com

Franchising 101 | Francorpme.com | Francorp Middle East - The Franchising Leader | Scoop.it
Where do you begin? Are you franchisable? What will franchising do to your business? How much will this cost? What steps do you need to take? So Many Questions
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How to Optimize Your Franchise Expo Leads and Generate More Sales! | Franchise

How to Optimize Your Franchise Expo Leads and Generate More Sales! | Franchise | Francorp Middle East - The Franchising Leader | Scoop.it
Exhibiting at a franchise expo is an effective means for businesses to showcase their brands and new products and services, stay up to date on competitors and collaborate with industry peers.
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Middle East Franchise Expo set in Dubai - Khaleej Times

Middle East Franchise Expo set in Dubai - Khaleej Times | Francorp Middle East - The Franchising Leader | Scoop.it
Middle East Franchise Expo set in Dubai
Khaleej Times
The Middle East Franchise Expo, the region's premier franchising event, will be organised by the Middle East & North Africa Franchise Association, or Menafa, in Dubai on October 21 and 22.
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Should You Consider Franchising Your Business?

Should You Consider Franchising Your Business? | Francorp Middle East - The Franchising Leader | Scoop.it

Do you have a new concept to introduce, or operates an existing business in need of faster growth, or just more demands on capital than you can satisfy with existing resources?


Lack of capital is the major impediment to expanding your business. To expand takes money. Whether you are driving an 18 wheeler, an SUV or a passenger car, you need fuel. Money is the fuel you need to expand you business. Of course, you can raise the capital from borrowing the money.

Francorp's insight:

 

But you are face with the dilemma of raising sufficient capital to invest for a new unit or many more without having to stumble upon the never-ending list of financial institutions who might not share the same enthusiasm of your winning business idea as you are. And payback can be really tough when you are putting money into a new business that will probably lose money in the first year and barely break even in the second.

 

The bottom-line is you still end up with a truck load of debts and sky rocketing interests to dwell with when you can only borrow up to your net worth which is simply too low to allow an expansion at a level aggressive enough to capitalize on market opportunities.

 

Well, the fact that you never really make any real money that is liquid enough to help you open several company owned units out of cash flow makes it inevitable to raise capital funds to expand your business if you have the vision to grow your business idea and reach out to the world. The better your business does the more money you will need to invest or borrow to fuel your expansion. Hard to believe? Let’s take a look. Review your own financial statements from last year. Are your profits reflected in your bank account today? Probably not. Why? Because you continue to put cash back into your business to add inventory, hire people, advertise, and update equipment. In doing so, you do increase the value of your business. If only there were a way to get the job done without excessive risk? So what are the options? If you own a business and are reading this article to learn more about franchising, you have already answered that question.

 

Click here to receive a download link for the most detailed description ever published on how a complete franchise program is created. 

Keywords: Franchise Consultancy Dubai, Franchise Program Development, Franchising Services, Franchise Middle East

 

ABOUT FRANCORP MIDDLE EAST:

Francorp® Middle East is the largest Franchise Consulting firm in the MENA region. Being a renowned franchise company established in the US, Francorp Middle East provides franchise opportunities to companies with their comprehensive franchising resources including but not limited to Franchise Program Development, Strategic Planning, Legal Services, Franchise Operations Manual, Franchise Marketing and Sales Training through the seamless and coordinated efforts of an in-house team of expert Franchise Consultants. Over the years, Francorp has assisted more than 14,000 companies plan for expansion and to open new franchise through franchise business concept and have developed more than 4000 full franchise program including coffee shop franchise in Dubai and the UAE.

 

 

FOR FURTHER INQUIRIES, PLEASE CONTACT:

 

Francorp Middle East

706, Single Business Tower

Sheikh Zayed Road, Dubai,

United Arab Emirates

Tel    : +971 4 346 5000

Fax   : +971 4 346 5005

Website: www.francorpme.com

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Franchise Opportunities, Buy a Franchise in Middle East | FrancorpME.com | Francorpme.com

Franchise Opportunities, Buy a Franchise in Middle East | FrancorpME.com | Francorpme.com | Francorp Middle East - The Franchising Leader | Scoop.it
Buy a restaurant, cafe, food outlet, furniture store, other retail businesses or services franchise in UAE, Saudi Arabia, Jordan, Oman, Kuwait, Bahrain, Qatar,
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How to Optimize Your Franchise Expo Leads and Generate More Sales! | PRLog

How to Optimize Your Franchise Expo Leads and Generate More Sales! | PRLog | Francorp Middle East - The Franchising Leader | Scoop.it
How to Optimize Your Franchise Expo Leads and Generate More Sales!. Exhibiting at a franchise expo is an effective means for businesses to showcase their brands and new products and services, stay up to date on competitors and collaborate with industry peers. - PR12361152
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Francorp Middle East - The Franchising Leader

Francorp Middle East - The Franchising Leader | Francorp Middle East - The Franchising Leader | Scoop.it
Francorp is one of the largest firms dealing in franchise consulting in the Middle East.
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