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Using Electric Car Batteries To Power Schools In India

Startup Totus Power uses discarded EV batteries to power schools for low-income kids in India.
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Two Influential Gen Zers Explain How to Market to Young Consumers

Today's youths build relationships both in person and online -- and with both individuals and brands.
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13 Proven Tips on Running Successful Social Media Campaigns

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis.
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The Psychology Behind Australia's Growing Investment Eco-System

The availability of capital reflects market confidence in an eco-system. For Australia, there has been an injection of $900 million in venture funding which reflects accelerating demand from a growing startup eco-system. Sam Chandler, Nitro CEO, discusses the psychology that has driven this change.
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What Is Google's New Event Search Feature And Why Does It Matter?

Event search is the latest new mobile feature, rolled out by Google earlier this month, and it's worth considering both as a new SEO strategy and as a signal for what's coming next.
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The Hidden Power Of A Nonprofit Business Model

Many entrepreneurs automatically structure their startups as for-profit, but if your end goal is impact, a nonprofit model will enable you to achieve your goals in a multitude of unexpected ways.
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Unpacking Impact Investing -- An Emerging Asset Class

Impact investments are investments made with the intention of generating measurable social, sustainable, and/or environmental impact. Participants hold the deep belief that investment can also make a powerful and measurable social impact in areas such as health, education, and the environment.
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3 Core Beliefs Individuals On Winning Teams Have

Every day, business leaders have an opportunity to shape employees' core beliefs. And these beliefs are the ingredients needed for a successful team.
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'STD-Verified' Dating App Is Startup Culture Via Nutshell: Frank, Unchecked, Inevitable

Now available for iOS, NeatClub is looking to make frequent STI tests part of online dating. However, experts warn that excessive, often inaccurate workups can have high costs for singles, and for society as a whole.
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Donald Trump Really Will Drain That D.C. Swamp

Talk of impeachment is already swirling around President Donald Trump. If it happens, his personality makes it highly unlikely he'll go quietly. You just know he'll take a lot of other top Republicans, and who knows who else, with him. Cartoon by Ted Rall.
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4 Ways to Boost Your Social Media Creativity Game

You don't have to be Tinder to light a fire under your customer base with word-of-mouth marketing tactics.
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Why the FTC's Influencer Disclosure Policy Is Completely Off Target

The FTC's new guidelines won't impact micro-influencers, who know they can skirt the rules without getting caught.
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Manual Thinking: An Effective Way to Brainstorm, Using Hands Over Speaking

Manual Thinking, the brainstorming approach developed by Gerrit Jan Veldman, and Luki Huber, former product designer for Ferrán Adria (5 Times #1 Restaurant in the World), fosters collaborative idea generation through work sessions involving mind-mapping and no speaking. It's unique and it works
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Google's Verily: Business or Salon?

With lots of funding, a seemingly endless supply of medical and technology talent, and a global supply of eager partners hoping for a brush with Google greatness, Verily is emerging as a crucible for health and data thinking. But is it also a business?
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That Awkward Moment When You Discover Trump-Inspired Wall Street's Weirdness Is Helping You

The stock market loves Trump! Whenever he's in trouble, securities exchanges plummet and vice versa. Mainly, this is because they think he'll roll back annoying regulations of business. Cartoon by Ted Rall.
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LSE's 1,000 Companies To 'Inspire Britain' Highlights Dynamic SME's Economic Potential

The latest '1,000 Companies To Inspire Britain' annual from the London Stock Exchange showcases the best of British small business and "starkly illustrates the economic potential" of the UK's SME's according to the exchange's CEO Xavier Rolet, with firms on the list growing at 70% on average.
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7 Pieces of Information Necessary for Any Marketing Strategy

Successful marketing campaigns don't just appear out of thin air. But the planning phase is especially crucial.
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Morgan Stanley Sees A $70 Billion Self-Driving Startup In Alphabet's Waymo

The driverless car tech unit's collaboration with Lyft suggests substantial revenue-generating potential and it looks like the prime candidate to spin off as a standalone operation.
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'Snap' to It: 5 Tips to Improve Your Snapchat Marketing

Don't be fooled by its often silly exterior -- when it comes to marketing, Snapchat is the real deal.
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3 Major T's to Cross Before Starting Your Online Store

Building an online store is no mean feat. But it is not rocket science, either.
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If You Don't Have a Good Customer Avatar, You're Losing Money

How a simple customer avatar can help you focus your message and close more sales
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Nine First Questions To Ask When You're Buying A Business

Every business sale is a totally unique transaction. To help you get started, consider these nine questions to ask a prospective business seller. And be sure to pay attention to what's said, as well as what's not said.
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McLaren F1 Boss Sees Sponsorship Growth From Emerging Markets

Zak Brown, boss of the McLaren Formula One team, has forecast that over the next decade emerging markets will become bigger players in the sponsorship scene of the auto racing series which is currently dominated by British brands.
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If You Aren't SPIN Selling, It's Time to Start (Part I)

I am not a big reader. I prefer to learn from actions and experiences. However, there is one book I make mandatory for my salespeople: SPIN Selling by Neil Rackham.
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How to Run an Instagram Contest That Attracts More Eyeballs

10 steps to tapping into the fun of social media, try gamifying your marketing strategies by running a contest on Instagram.
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