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Rescooped by Shaheen Fernandes from SEO and Social Media Marketing
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Google Increases Importance of Social Media

Google Increases Importance of Social Media | Food, Shoes, Bags, Beauty | Scoop.it
Among the 22 ranking factors identified, social signals account for five of the six most influential factors in Google’s search results, according to a June 2012 study from Searchmetrics.

 

"The study showed that the most influential factors were:

 

Facebook shares (0.37) have the highest correlation.

 

Followed by number of backlinks (0.36).

 

Other high-ranking factors include Facebook comments (0.33).

 

Likes (0.3), and Tweets (0.25).

 

A number of factors display a negative correlation with Google rankings, including title character length (-0.04) and the position of title keywords (-0.05)".

 

Source: http://www.propertyportalwatch.com/2012/07/google-increases-importance-of-social-media/


Via Antonino Militello
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Rescooped by Shaheen Fernandes from SEO and Social Media Marketing
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The increasing importance of Social Media within SEO

The increasing importance of Social Media within SEO | Food, Shoes, Bags, Beauty | Scoop.it

This guest post from James Gurd discusses why social media is an important part of SEO and how Google Analytics Social reports can help.

 

From The Article: "Social media signals started to play a part in search engine algorithms back in December 2010 but it wasn’t until 2011 that the likes of Google really started to pay attention and dedicate more effort to indexing social content and using social signals to boost content in search results. For a neat history of Google algorithm changes, turn to SEOMoz.

 

Furthermore, as Google ploughs on with its paid inclusion Armageddon, less and less organic content is appearing above the fold.

 

This means web marketers need to think of SEO in broader terms – not focussing on keywords and markup, but rather using content to excite customers and encourage them to click and share. This will tick the current SEO box but also help ensure there is a level of protection when and if pure SEO experiences diminishing returns.

 

So, Which social signals currently influence search results?

 

With over 200 search signals and constant changes, it’s hard to be precise. However, there are some key signals that are worth noting".

 

Full Article: http://www.smartinsights.com/digital-marketing-strategy/the-increasing-role-of-social-media-within-seo/


Via Antonino Militello
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Tweets do affect Rankings [Study]

Tweets do affect Rankings [Study] | Food, Shoes, Bags, Beauty | Scoop.it

From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

Full Article Here: http://www.branded3.com/tweets-vs-rankings


Via Antonino Militello, Guillaume Decugis
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