Focus in business
874 views | +0 today
Follow
 
Rescooped by Carolyn Williams from Public Relations & Social Marketing Insight
onto Focus in business
Scoop.it!

9 Qualities of Good Writing

9 Qualities of Good Writing | Focus in business | Scoop.it

There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. The truth is, most of us fall somewhere in the middle. We are all capable of producing good writing....

 

Words matter. Your words (what you say) and style (how you say it) are your most cherished (and undervalued) assets.

 

Yet, so often, they are overlooked. Think of this way: If a visitor came to your website without its branding in place (logo, tagline, and so on), would he or she recognize it as yours? Are you telling your story there from your unique perspective, with a voice and style that’s clearly all you?

 

Here, in no particular order, is what I’ve learned about the necessary qualities of good writing (or content, in our digital vernacular), based on my own 25 years’ working as a writer and editor… and even longer career as a reader....


Via Jeff Domansky
more...
Sarah Yarborough's curator insight, March 6, 2014 6:01 PM

I really liked this article about writing. It was very reminicent of almost every article we've read so far, along with the various chapters in They Say, I Say. It talks about how good writers support what they are saying with plenty of data, which is something we all need to make sure of in our research essays. I also like how it says that good writing comes in the rewrite, similar to the idea behind the shitty first draft article. All of these ideas and "secrets" behind how to write successfully are ones we've discussed in class- it's just a matter of actually implementing them into our papers.

Forrest z. Tappan's curator insight, March 11, 2014 8:41 PM

I completely agree with Sarah. This article hold so many compilations to what we have been reading for class, especially in They Say, I say. I have been told many times and have grown accustomed to  believing that for every equation you add to a paper, you loss half of your readers. This is very evident if you look at the more popular articles and book. However it time I veer away from that mind set and start thinking like a research paper writer. This article has giving me some very good tips on how to rethink the way i write for this course. Specifically, Ann--the author-- make  a point that writing should be simple but not simplistic. Being more of a creative writer LOVE to confuse my readers with fancy words and alliteration and what have yous, but Ann stats that this is just not appropriate. I look forward to using what iv learned in my work.

Christopher Philbin's curator insight, August 3, 2014 9:38 PM

Just what makes good writing? These are some key points that will help the novice get on their way to becoming a better writer for sure.

Focus in business
Your new post is loading...
Your new post is loading...
Scooped by Carolyn Williams
Scoop.it!

Three ways to deliver future-focused digital advertising

Three ways to deliver future-focused digital advertising | Focus in business | Scoop.it
Columnist Alex LePage explains how marketers can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a bright future for digital advertising.
more...
No comment yet.
Scooped by Carolyn Williams
Scoop.it!

How old banks are learning from a new breed of tech start-ups - BBC News

How old banks are learning from a new breed of tech start-ups - BBC News | Focus in business | Scoop.it
As tech start-ups muscle in to financial services, banks are realising they have to team up or risk being marginalised in the new mobile economy.
more...
No comment yet.
Rescooped by Carolyn Williams from Social Media Strategies
Scoop.it!

How to Use Analytics to Increase Instagram Engagement

How to Use Analytics to Increase Instagram Engagement | Focus in business | Scoop.it
I'm going to share some solid tips to increase Instagram engagement with analytics. Nothing is super complicated, it just takes time and some work.

Via malek, John van den Brink, Ivo Nový
more...
malek's curator insight, February 8, 2016 7:08 PM

• How to create an Instagram strategy
• Track your biggest supporters
• Easy-to-use daily and weekly Instagram admin task list

Rescooped by Carolyn Williams from Extreme Social
Scoop.it!

8 Top Game-Changing Online Marketing Trends to Watch out for in 2016

8 Top Game-Changing Online Marketing Trends to Watch out for in 2016 | Focus in business | Scoop.it

World on online marketing is set to undergo a binding in the coming year. See the top game-changing trends that are set to dominate strategies in 2016.


Via Rami Kantari
more...
No comment yet.
Scooped by Carolyn Williams
Scoop.it!

The 15 most influential business books of 2015

The 15 most influential business books of 2015 | Focus in business | Scoop.it
This year's must-reads from top journalists, economists, and academics.
more...
No comment yet.
Rescooped by Carolyn Williams from Social Media Strategies
Scoop.it!

How To Make Your Tweets More Shareable

How To Make Your Tweets More Shareable | Focus in business | Scoop.it
Whether it is for personal fulfillment or commercial purposes, many seek to know the secret of viral tweets. Viral tweets boost awareness, sales, and social media campaigns.

 

Every marketer and business owner dreams of creating viral tweets which spread across the internet like wildfire. However, for tweets to go viral, they must be shareable.

 

So, the question you should be asking yourself is not “How do I create a viral tweet?” Rather, it should be, “How do I make my tweets more shareable?” Use these Twitter marketing tips to start creating shareable tweets.


Via Ivo Nový
more...
No comment yet.
Rescooped by Carolyn Williams from Entrepreneur Bookstore
Scoop.it!

Closing the Gap Between Brand and Reputation - FleishmanHillard

Closing the Gap Between Brand and Reputation - FleishmanHillard | Focus in business | Scoop.it

No matter how on message anyone is, there still may be a difference between what a company or brand says about itself and its reputation, and what consumers say about them. FleishmanHillard calls this the “authenticity gap.” 


Via Ivo Nový
more...
No comment yet.
Rescooped by Carolyn Williams from Social Media Strategies
Scoop.it!

7 Metrics to Know if Your Audience Values Your Content Marketing

7 Metrics to Know if Your Audience Values Your Content Marketing | Focus in business | Scoop.it

It's time get real on the value of your content.

Is your content really providing value to your ideal customer, audience and community?


Via Ivo Nový
more...
Marco Favero's curator insight, October 14, 2015 12:27 PM

aggiungere la vostra comprensione ...

Rescooped by Carolyn Williams from Interesting Reading
Scoop.it!

What neuroscience and psychology can teach us about shareable content

What neuroscience and psychology can teach us about shareable content | Focus in business | Scoop.it

What makes you stop scrolling through an article, open up a social media app and hit the share button?

Is it logic, emotion, or something else?

Turns out, there’s more to social sharing than just measuring metrics: Psychology.

 

by Mridu Khullar Relph


Via Ivo Nový
more...
No comment yet.
Rescooped by Carolyn Williams from Social Media Useful Info
Scoop.it!

How Long Does It Take for Social Media Marketing to Start Paying Off?

How Long Does It Take for Social Media Marketing to Start Paying Off? | Focus in business | Scoop.it

According to Jonathan Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.

“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.”


Via Ivo Nový
Carolyn Williams's insight:

Great question answered

more...
No comment yet.
Rescooped by Carolyn Williams from Social Media Useful Info
Scoop.it!

Social Media And Search: The Perfect Synergy

Social Media And Search: The Perfect Synergy | Focus in business | Scoop.it

It’s time we stop treating search and social as separate marketing channels operating in silos and start investigating ways they can work together for smarter, more unified marketing.

 

Let’s explore some social-search synergies: http://marketingland.com/creating-synergy-social-media-search-141396

  


Via Antonino Militello, Gerrit Bes, John van den Brink, Ivo Nový
more...
Rescooped by Carolyn Williams from Entrepreneur Bookstore
Scoop.it!

What It Takes to Go From Dead Broke to 6 Figures in 6 Months

What It Takes to Go From Dead Broke to 6 Figures in 6 Months | Focus in business | Scoop.it
Nobody wants to be broke, and nobody wants to struggle, but it’s part of the process. It’s asking the right questions, and taking the right action while in the struggle, that can change everything.

Via Ivo Nový
more...
No comment yet.
Scooped by Carolyn Williams
Scoop.it!

7 simple ways to get more blog comments today | RazorSocial

7 simple ways to get more blog comments today | RazorSocial | Focus in business | Scoop.it
Blog comments are extremely important to build your community but hard to get. Here are some simple ways of getting comments.
more...
No comment yet.
Scooped by Carolyn Williams
Scoop.it!

Digital transformation: The three steps to success | McKinsey & Company

Digital transformation: The three steps to success | McKinsey & Company | Focus in business | Scoop.it
The hardest part of a successful digital transformation is the cultural piece. Like the proverbial journey of a thousand miles, it begins with small steps.
more...
No comment yet.
Rescooped by Carolyn Williams from Extreme Social
Scoop.it!

8 Tips to Simplify Your Social Media Marketing : Social Media Examiner

8 Tips to Simplify Your Social Media Marketing : Social Media Examiner | Focus in business | Scoop.it
Are you struggling to keep up with your social media marketing tasks? Discover eight tips to help busy social media marketers be more productive.
Via Rami Kantari
more...
No comment yet.
Scooped by Carolyn Williams
Scoop.it!

The 17-year-old entrepreneur running three businesses - BBC News

The 17-year-old entrepreneur running three businesses - BBC News | Focus in business | Scoop.it

BBC Breakfast's Steph McGovern meets entrepreneur Ben Towers, who is running three businesses at the age of 17.

more...
Paulo Amendoeira's curator insight, January 4, 2016 1:48 PM

The 17-year-old entrepreneur running three businesses

Rescooped by Carolyn Williams from Extreme Social
Scoop.it!

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks | Focus in business | Scoop.it

These 13 data-backed growth hacks will help you get maximum benefit from the social media content you publish every day.


Via Rami Kantari
more...
No comment yet.
Rescooped by Carolyn Williams from Good News For A Change
Scoop.it!

The Most Valuable Lessons I've Learned From My Mentor

The Most Valuable Lessons I've Learned From My Mentor | Focus in business | Scoop.it
From the small things like the importance of writing short emails to the big stuff like realizing that even your idols are human.

Via Bobby Dillard
more...
No comment yet.
Rescooped by Carolyn Williams from Social Media Useful Info
Scoop.it!

How to turn your social media following into paying customers

How to turn your social media following into paying customers | Focus in business | Scoop.it
Driving business from social media isn’t as easy as blasting out your own self-promotional content and waiting for the customers and revenue to trickle in. Despite what some marketers may think of social media, it’s more complicated than that.

Via Ivo Nový
more...
Susan Charles's curator insight, October 27, 2015 6:54 AM

I'm a certified accountant (CPA, CMA) with over 10 years of experience as both a freelance and corporate accountant. I currently work with a wide variety of small business owners  internationally) providing services including financial planning, accounting, payroll and Business promoting

https://uk.fiverr.com/queenofgig

 

Scooped by Carolyn Williams
Scoop.it!

How To Use Social Media To Market Your Business

How To Use Social Media To Market Your Business | Focus in business | Scoop.it
Social media marketing is anything but quick and easy. Here's what it really takes to promote your business on social platforms.
more...
No comment yet.
Scooped by Carolyn Williams
Scoop.it!

10 Things You Need To Stop Doing If You Want To Be Successful

10 Things You Need To Stop Doing If You Want To Be Successful | Focus in business | Scoop.it
It is your responsibility to determine what success means for you, and how you go about breeding success in your life.
more...
No comment yet.
Rescooped by Carolyn Williams from Social Media Strategies
Scoop.it!

How to Boost Your Engagement With Visual Content

How to Boost Your Engagement With Visual Content | Focus in business | Scoop.it

Do you want more engagement on your social channels? Have you considered using visual content?

 

There are easy-to-use tools and tactics you can use to create visual content that attracts viewers and engages them.

 

In this article, you’ll discover how to use visual content to boost engagement.

 

by Ann Smarty


Via John van den Brink, Stan Smith, Ivo Nový
more...
Stan Smith's curator insight, September 19, 2015 1:39 AM

I've noticed a huge difference in interaction between posts with pictures and posts without pictures. Posts without pictures are nearly ignored. It is worth the tiny bit of extra effort in include one.

Rescooped by Carolyn Williams from A Change in Perspective
Scoop.it!

People Decide These 8 Things About You in Just Seconds | Inc.com

People Decide These 8 Things About You in Just Seconds | Inc.com | Focus in business | Scoop.it

Your first impression might tell people you're untrustworthy, lacking intelligence, or even promiscuous.


Via Bobby Dillard
Carolyn Williams's insight:

Eight things in just seconds....

more...
No comment yet.
Scooped by Carolyn Williams
Scoop.it!

7 Reasons Your Audience Isn't Connecting With Your Brand

7 Reasons Your Audience Isn't Connecting With Your Brand | Focus in business | Scoop.it
With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today's savvy brands are doing everything they can to measure up.
more...
No comment yet.