Fluid Commerce
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Fluid Commerce
Exploring emerging trends in social commerce and mobile marketing
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Rescooped by Frederic Martinent from Web-to-Store
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Why Passbook could join Ping in the Apple graveyard

Why Passbook could join Ping in the Apple graveyard | Fluid Commerce | Scoop.it
Apple's Passbook joins the mobile payments gold rush. But Jeff Fagel, of edo Interactive, has doubts about its viability and says until we see a system that's easier for everyone, plastic will remain king.

Via Nicolas Prigent
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Why would NFC emerge in the future?

Why would NFC emerge in the future? | Fluid Commerce | Scoop.it

Because it has several advantages in comparison with QR Codes:

It allows better targeting It allows to customise the message for each target Transactions are easier It provides real time analytics
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Whats Happenin' in Mobile Marketing? MMA Forum Asia review by @tomiahonen

As usual, a very detailed and facts-packed blog post by @tomiahonen reviewing the state of Mobile Marketing in Asia following MMA Forum event in Singapore
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How Social Commerce Works: The Social Psychology of Social Shopping | Social Commerce Today

How Social Commerce Works: The Social Psychology of Social Shopping | Social Commerce Today | Fluid Commerce | Scoop.it
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Paper goes digital See what is possible if you combine paper with Touchcode

Paper goes digital  See what is possible if you combine paper with Touchcode | Fluid Commerce | Scoop.it

Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device to read the data - no matter if you’d like to confirm the authenticity of your brand product or make your card game come to life. With Touchcode, you add interactivity to just about any product.


Via QRious CODE, Softmobiles, Nicolas Prigent
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M-commerce joint venture named 'Weve'

M-commerce joint venture named 'Weve' | Fluid Commerce | Scoop.it
Joint venture between EE, O2 and Vodafone given a brand name as it prepares to open up to advertisers.
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Marissa Mayer Reveals The Two Pillars Of Google’s Local Strategy

Marissa Mayer Reveals The Two Pillars Of Google’s Local Strategy | Fluid Commerce | Scoop.it
Today during her keynote talk at Social Loco, Google VP of Location and Local Services Marissa Mayer outlined some of the core goals driving Google's local and location strategies, and how social will tie into that.
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Startup Makes Facebook Likes Searchable

Startup Makes Facebook Likes Searchable | Fluid Commerce | Scoop.it
Want to know what's trending on...Facebook? Likester keeps track.
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