Brand Positioning
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Investor Secrets For Smart Competitive Positioning

Investor Secrets For Smart Competitive Positioning | Brand Positioning | Scoop.it
In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, [...]
Yuqian Qin's insight:

Competition is a major resistance factor affect a company apart from whether consumers acquire the products. It is important for marketers to identify those competitors in the market, but study each individual’s strategy would be a waste of time. Classify them into category based on the services they offer could be more efficient. Beyond that, substitutes of the products are also seen as threats.

 

 Creating sustainable advantages could help the company maintain market shares and keep in lead in some fields. Patent, copyrights, unique technology used in the production and long term sustainable development project are some sharp weapons that help the company stand stable in the marketplace. Seeking for new technology will always be an object for business as it may be beneficial on cost reduction, relevant and better solve consumer’s problem or a competitive advantage. The ultimate benefit is to make a gain for the company in its category.

 

 

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Why Marketing Automation Makes Sense Now

Why Marketing Automation Makes Sense Now | Brand Positioning | Scoop.it
Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and ultimately, more sales.
Yuqian Qin's insight:

Marketing automation becomes an important marketing tool for companies to demonstrate a strong consumer relationship management system and has been adopted by more and more company to identify the preferences of target customers. It integrate consumers and the brand together to discover the most touchable channel to satisfy people’s needs. Like other marketing strategies, the ultimate aim is to increase sales and profits for the company, however, marketing automation focus more on customers, content and easiest channels to reach target customers. Instead of working hard on advertising and spend money & time on persuading customers to buy the products. It collect mass Medias into one database to organize those information and discover valuable segments for the company. Predicting future movement of the current customers and provide solutions for potential problems help customer retention especially on B2B market. Such as useful marketing tool will be universal in the near future. 

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