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Rescooped by Kelly To from The MarTech Digest
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3 SEO Success Factors for 2014 - Search Engine Watch | #TheMarketingAutomationAlert

3 SEO Success Factors for 2014 - Search Engine Watch  | #TheMarketingAutomationAlert | Marketing & Branding | Scoop.it
What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building a community, a socialized brand; and optimizing an experience for those who are mobile and content hungry.

 

Conclusions...

 

Quick takeaways:

Don't build a local listing. Allow your audience to help you build a local presence.Don't build a brand. Build a community, a socialized brand, one that can keep your audience in tune with you in real-time.Don't just optimize a site. Optimize an experience for those that are mobile and content hungry.
Via CYDigital
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CYDigital's curator insight, October 14, 2013 10:26 PM

If Penguin taught us anything, it's that SEO is so damn fluid. It has also taught us to stick with the basics, and you can add these 3  factors to the mix.

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Branding Social Media Websites » Brand Identity Standards | Boston University

Branding Social Media Websites » Brand Identity Standards | Boston University | Marketing & Branding | Scoop.it

Via Thomas Faltin
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Demystifying Marketing and Social Media Measurement

Demystifying Marketing and Social Media Measurement | Marketing & Branding | Scoop.it
Nichole Kelly provides secrets from an ROI marketer on how to get the data you need for social media and marketing measurement.
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Social Media Demographics: The Surprising Identity Of Each Major Social Network

Social Media Demographics: The Surprising Identity Of Each Major Social Network | Marketing & Branding | Scoop.it
Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging. (Zero in on your targeted customer via Social Media.
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5 Marketing Rules for Better Social Branding | Overdrive eMarketing Blog: Social Media Marketing | Search Engine Marketing

5 Marketing Rules for Better Social Branding | Overdrive eMarketing Blog: Social Media Marketing | Search Engine Marketing | Marketing & Branding | Scoop.it
These constant marketing truths and tactics should be kept in mind when designing and implementing social programs to help establish and solidify your brand.
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Rethining Rebranding, Revisited: Yahoo! | ZUZA Marketer's BlogZUZA | Marketing Asset Management & Full Service Printing

Rethining Rebranding, Revisited: Yahoo! | ZUZA Marketer's BlogZUZA | Marketing Asset Management & Full Service Printing | Marketing & Branding | Scoop.it
Today we explore what Yahoo! is trying to accomplish with its pending new logo, and its implications for rebranding in general.
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These (Fake) Self-Help Books Diagnose Nearly Every Way People Are Terrible On Social Media

These (Fake) Self-Help Books Diagnose Nearly Every Way People Are Terrible On Social Media | Marketing & Branding | Scoop.it
Sean Tejaratchi addresses social media grievances with mock book covers.
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