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Is the Next Marketing Technology Wave All About Better Creative?

Is the Next Marketing Technology Wave All About Better Creative? | Fitness Industry | Scoop.it

Technology is emerging that is not about the channel or ad. Instead, the content is the thing.Innovative content marketing platforms focus on creating better content experiences that the consumer self-discovers through search engines, content alerts and social networks. This flips the focus and optimization from the channel and ad to the content experience underneath and how the value is rewarded by these earned channels.

 

This paves the way for more resources to be spent on creating more valuable content experiences versus optimized ad creative and paid channel performance.

 

These technologies make it possible to use analytics to produce better creative that truly engages customers, creates and tracks behavior, permits continuous creative improvement and optimization and opens the door to a new age of storytelling....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 6, 2015 1:03 AM

As new content technologies transform the digital marketing landscape, columnist Erika Trautman believes marketers need to hop on board and evolve.

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Mobile is 98% of Facebook revenue growth: Statista - Chart of the Day

Mobile is 98% of Facebook revenue growth: Statista - Chart of the Day | Fitness Industry | Scoop.it

Facebook's strong mobile advertising business helped the social network to report positive results for the fourth quarter of 2014. Revenue was up 49% to $3.85 billion, as the company's profit grew by 34% to $701 million. For the full year, Facebook reported a net profit of $2.94 billion on $12.47 billion in revenue. 

 

When Facebook started selling mobile ads in 2012, not even the keenest optimists could have predicted how big a success they would be for the company. In each of the past seven quarters, mobile ads accounted for more then 90% of Facebook's revenue growth.


In the past three months, mobile advertising sales amounted to almost $2.5 billion. Having doubled since the previous year's holiday quarter, mobile ad revenue now accounts for more than two thirds of Facebook's advertising revenue and 64% of total revenue....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 31, 2015 12:34 PM

Powerful revenue growth via mobile and a bellwether for marketers.

Mike Allen's curator insight, February 6, 2015 12:52 PM

More people want to interact on the move outside home. This key trend explained here

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Universal Skills All Learners Should Know How to Do

Universal Skills All Learners Should Know How to Do | Fitness Industry | Scoop.it
This morning I was thinking about the things that all young people should know how to do regardless of income, geographical location, life goals, etc.  I started a list - see below.  Some have "alw...

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LET Team's curator insight, December 13, 2014 8:45 PM

Are we ticking all the boxes SHC?

Saberes Sin Fronteras OVS's curator insight, January 3, 2015 5:58 PM
#enseñanza
CTD Institute's curator insight, January 30, 2015 11:29 AM

This posting in the Jackie Gerstein blog, suggests 20 relevant skills young peeple should know. The suggestions come with links to website for how tos.

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How Fitbit Is Cashing in on the High-Tech Fitness Trend

How Fitbit Is Cashing in on the High-Tech Fitness Trend | Fitness Industry | Scoop.it
How the device manufacturer is building a following by enhancing users' workouts through gaming and community-building.
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VIDEO: Uber Raises $1.2 Billion, Valuing the Company at $40 Billion

VIDEO: Uber Raises $1.2 Billion, Valuing the Company at $40 Billion | Fitness Industry | Scoop.it
Uber was valued at $17 billion just six months ago, when it raised funding from investors including BlackRock, Google Ventures and Kleiner Perkins Caufield & Byers.

Via Peter Azzopardi
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Peter Azzopardi's curator insight, December 4, 2014 4:42 PM

“Millions of people may decide that they no longer need to own a car because using Uber will be cheaper than owning one,” Travis Kalanick, chief executive of Uber, said in a blog post on Thursday announcing the raise.

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10 Common Mistakes That Can Sabotage Your Workout

10 Common Mistakes That Can Sabotage Your Workout | Fitness Industry | Scoop.it

By Michael Schletter for Life By DailyBurn: "If you've been working out for eight plus weeks and haven't started to reap the benefits yet, there's a good chance that one or more of these silent setbacks has found its way into your fitness regimen. ..."

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Related resource you might also like:  

The Fat-Burning Workout: From Fat to Firm in 24 Days  http://bit.ly/1dmQGQa

-------------------------------------

HURRY! Don't Miss Out on Huge Savings on Amazon Outlet Online Deals Going on Right Now at
http://amzn.to/1dsVMKI

 


Via Małgorzata Fedorowicz
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Elias Gambaro's curator insight, May 9, 2014 7:02 PM

I always break a lot of these rules when I workout! I never warm up, and that could be the main reason I am so sore after most workouts.

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HIIT Workout: What It Is and Why It Works - Life by DailyBurn

HIIT Workout: What It Is and Why It Works - Life by DailyBurn | Fitness Industry | Scoop.it
If you haven’t heard about HIIT by now, discover why high- intensity interval training can burn more fat in less time. Plus, get a do-it-anywhere workout. (Excess Post-Exercise Oxygen Consumption (EPOC) Google it.

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How to Do the Perfect Push-Up

How to FitnessHow to Do the Perfect Push-UpBy DailyBurnThe basic push-up isn’t quite as easy as dropping down and giving us 20. The complex bodyweight exercise takes proper form, concentration and a base level of strength. But not to worry—practice can make perfect. Follow along with DailyBurn trainer Anja Garcia for this quick and easy-to-follow tutorial. #arms #strength http://www.mybiologica.com/48011/miscellanea/how-to-do-the-perfect-push-up.html


Via Francesco Colasuonno
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10 Yoga Poses to Beat Stress - Life by DailyBurn

10 Yoga Poses to Beat Stress - Life by DailyBurn | Fitness Industry | Scoop.it
Don’t let stress get the best of you! Start your day off right with this yoga sequence for beginners. These 10 yoga poses will have you feeling refreshed.

Via American Institute Health Care Professionals
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5 Surprising Health Benefits of Yoga - Life by DailyBurn

5 Surprising Health Benefits of Yoga - Life by DailyBurn | Fitness Industry | Scoop.it
The benefits of yoga go far and beyond improving flexibility. Find out why it pays to hit the mat — and which poses to try for maximum results.

Via The BioSync Team
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The BioSync Team's curator insight, October 21, 2013 12:35 PM

You cannot do yoga. Yoga is your natural state. What you can do are yoga exercises, which may reveal to you where you are resisting your natural state.

—Sharon Gannon


Read more ...


Related Articles: 

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6 Ways to Naturally Boost Your Metabolism - Life by DailyBurn

6 Ways to Naturally Boost Your Metabolism - Life by DailyBurn | Fitness Industry | Scoop.it
Yes, age, genetics and body size play a role in the speed of your metabolic rate. But there are natural ways to boost your metabolism. Learn how here.

Via massimo facchinetti
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The 20-Minute Workout You Need To Try

The 20-Minute Workout You Need To Try | Fitness Industry | Scoop.it
By Michael Schletter for Life by DailyBurn

Tired of slogging through long, slow jogs on the treadmill? Tabata may be just the answer. The popular high-intensity training protocol utilizes a 2:1 work-to-rest ratio -- using 100 percent maximum effo...

Via Skip Boykin
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DailyBurn | The best fitness anywhere.

DailyBurn | The best fitness anywhere. | Fitness Industry | Scoop.it
DailyBurn is redefining fitness with online workout videos, supplements, nutrition & coaching. Streaming at home & on the go. Start your 100% free trial now.>

Via Skip Boykin
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The Top 5 Digital Marketing Developments of 2015

The Top 5 Digital Marketing Developments of 2015 | Fitness Industry | Scoop.it

What did you do in 2015 to make sure that your business stayed one step ahead of the competition?

 

Did you manage to spot the upcoming trends and leverage them whilst they were still in their infancy, or were you late to the party – minesweeping the scraps left by your more forward-thinking peers? Did you spot that great new social platform and get your business up and running on it, or were you fooled into thinking that Ello really was going to be the next big thing?

 

Whether you got it right or wrong in 2015, let’s look back at some of the biggest developments in digital marketing, and why we expect them to expand even further into 2016....


Via Jeff Domansky
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Marco Favero's curator insight, December 6, 2015 10:01 AM

aggiungere la vostra comprensione ...

Craig Broadbent's curator insight, December 6, 2015 3:30 PM

No great surprises here but probably worth a reminder. Focusing on channels to market (that must include mobile) and your data will make a difference to your business.

Willem Kuypers's curator insight, December 7, 2015 10:29 AM

La liste est intéressante :

- des vidéos publicités

- Internet sur mobile

- des applications mobiles (le langage Swift est à surveiller)

- Big Data (déjà très en vogue, mais le sera encore plus pour les entreprises)

- réflexion mondialisé (pourquoi lancer un produit localement d'abord si on peut le lancer tout de suite à l'autre bout du monde)

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Social Beats Search In Referral Traffic For Second Time This Year

Social Beats Search In Referral Traffic For Second Time This Year | Fitness Industry | Scoop.it
There's a chart at the top of BuzzFeed's interesting new insights site that caught our eye. It shows the social media has surpassed search as the top drive

Via Neil Ferree
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Neil Ferree's curator insight, December 6, 2014 1:12 PM

This supports the social media marketing technique on How to Build a Following Using Other People's Content if you curate and share quality content from key influencers in your market space.

Pascal Corbel's curator insight, December 7, 2014 6:50 AM

La révolution technologique que nous vivons actuellement a cela de particulier que les choses vont très vite. Qui aurait dit il y a seulement cinq ans que les grands réseaux sociaux constitueraient des menaces pour Google ?

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Nielsen: 46 million people used fitness apps in January | mobihealthnews

Nielsen: 46 million people used fitness apps in January | mobihealthnews | Fitness Industry | Scoop.it
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Passion Versus Ambition

Passion Versus Ambition | Fitness Industry | Scoop.it

One of our Fellows recently asked whether we thought the “titans of modern industry”—the Rockefellers, Carnegies, and JP Morgans—were passionate or not. What about Bill Gates or Mark Zuckerberg? It is almost impossible to answer that question without having direct knowledge of an individual—such figures have moved into the realm of mythology and even their own accounts of their actions and motivations were written under the veil of looking backward over a successful career. But the Fellow’s underlying question is more relevant: Why does passion matter? If we were to say that such leaders and influencers may or may not have had passion, as we define it, then who cares about passion?


Via The Learning Factor
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The Learning Factor's curator insight, December 3, 2014 4:09 AM

While ambition and drive are sufficient in a world that is predictable, they are not enough in a world of constant change and disruption.

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Facebook Design Director: The 5 Most Common Design Mistakes

Facebook Design Director: The 5 Most Common Design Mistakes | Fitness Industry | Scoop.it
Facebook's Julie Zhuo on the biggest traps designers fall intoand how to avoid them.
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10 Best Apps to Train Your Brain - Life by DailyBurn

10 Best Apps to Train Your Brain - Life by DailyBurn | Fitness Industry | Scoop.it
Here are the best apps that can help promote better mental health — from boosting memory and brainpower to soothing frayed nerves.
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Why HIIT Workouts Really Work

Why HIIT Workouts Really Work | Fitness Industry | Scoop.it
By Amy Schlinger for Life by DailyBurn HIIT is all the hype lately.

Via J.F. LeMoine
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The 5 Biggest Myths About Metabolism - Life by DailyBurn

The 5 Biggest Myths About Metabolism - Life by DailyBurn | Fitness Industry | Scoop.it
From skipping meals to eating at night, it’s time we separate fact from fiction when it comes to metabolism and weight loss. (5 Myths About Metabolism. Learn more by following Nutrientology - Improve YOUR metabolism and stop prediabetes.

Via Demarcio Washington
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Hack Your Health: 6 Biohacks That Might Surprise You - Life by DailyBurn

Hack Your Health: 6 Biohacks That Might Surprise You - Life by DailyBurn | Fitness Industry | Scoop.it
How far would you go to hack your health and fitness? Get to know some of the most popular biohacks, from tracking apps to high-fat diets.

Via Jason Brunson
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DailyBurn CEO: Fitness-Tracking Devices Aren’t Gimmicks, but They’re Close

DailyBurn CEO: Fitness-Tracking Devices Aren’t Gimmicks, but They’re Close | Fitness Industry | Scoop.it
Wearable activity-tracking devices -- Fitbit, UP, FuelBand -- are becoming all the rage. But one skeptical fitness-tech CEO dares to say most of them don't get the job done.
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15 Gadgets for a Better Night's Sleep - Life by DailyBurn

15 Gadgets for a Better Night's Sleep - Life by DailyBurn | Fitness Industry | Scoop.it
New sleep technology including trackers, apps, light bulbs and even a smart bed can help us get a better night’s sleep or fall asleep faster. (Do you ban your electronics from the bedroom for better sleep?

Via Andy Senko CDP
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Techstore's curator insight, May 14, 2014 9:38 AM

15 Gadgets for a Better Night's Sleep. #gadgets #technology

Techstore's curator insight, May 14, 2014 9:39 AM

 #gadgets #technology

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Want to Become a Better Athlete? Train Your Brain - Life by DailyBurn

Want to Become a Better Athlete? Train Your Brain - Life by DailyBurn | Fitness Industry | Scoop.it

Does practice really make perfect — or is it all in our head? Learn how new technologies are building a better athlete, one brain at a time.


Via Luis Valdes
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