First steps in web marketing
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CEOs’ Passive/Aggressive Approach to Social Media

CEOs’ Passive/Aggressive Approach to Social Media | First steps in web marketing | Scoop.it
A study finds that CEOs actively engage in some social media but are much more passive with others. This blog is part of our current series on the use of social media by various executives in the C-suite.
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Is Viral Marketing a Myth?

Is Viral Marketing a Myth? | First steps in web marketing | Scoop.it
That ideas can go viral is now a given in corporate marketing and the culture -- but new research suggests the term "viral" marketing does not describe accurately what happens in the market.
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