How to find and tell your story
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10 tips on how to tell your visual story in broadcast and online | Medium

10 tips on how to tell your visual story in broadcast and online | Medium | How to find and tell your story | Scoop.it

"When I am talking to students or experienced journalists about storytelling, much of them have the same questions: how to start their story and get it better.


I think storytelling can be brought back to ten cliffhangers you can use when you are researching, shooting or editing your story. Storytelling is not only creating a short doc that touches people, it is also about rethinking what we, visual journalists, are doing every day."


Read the full article to find out more about these 10 how to story tips:

  1. What is the story about?
  2. Focus
  3. Make a shot list
  4. Conflict
  5. Try to find the Universal Connection
  6. Natural sound
  7. An ongoing story
  8. Pacing
  9. Writing
  10. Have fun
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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way.  Find me on Twitter @gimligoosetales
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The Hero's Journey Guide to Creating Irresistible Patient Testimonials | Incredible Marketing

The Hero's Journey Guide to Creating Irresistible Patient Testimonials | Incredible Marketing | How to find and tell your story | Scoop.it

"Stories are irresistible.  We can’t help but pay attention to them.

 

Which is why you’re going to trade in your patient testimonials (the ones filled with statements and facts) for patient stories that make your patients the heroes of their own epics."

 

Read the full article to find out how tell your patients stories by:

  • breaking down each stage of the hero's journey framework to develop a transformational story
  • adapting each stage of the hero's journey into a patient’s journey and pepper your narrative with meaning using five archetypal plots and morals:
    1. The Quest
    2. Overcoming the Monster
    3. Voyage and Return
    4. Rags to Riches
    5. Rebirth
  • using the real life examples and downloadable patient interview questionnaires as a guide

 

Kim Zinke (aka Gimli Goose)'s insight:

What a great resource!  I'm only sad I didn't discover it when it was first published.  Such a time saver to have a templated format for your storytelling toolkit.  Even if you're not working with patients or testimonials, you have many hero based stories you can tell.  Use the guide and format that Drew has so generously shared to create your own templates focused on your client type or employee base.

 

I really like how he summed up when to use which plot.

"To ensure you choose the right hero’s journey, identify the nature of the issue first. Then let your patients articulate their motivations. And then analyze the life lessons your patients gained from their journey. Last, choose the hero’s journey that most closely aligns with the given context."

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Bee-Lee See's curator insight, May 7, 10:38 AM
If you don't know Joseph Campbell you shouldn't discuss user journeys.
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Periodic Table for Business Storytelling | The Hoffman Agency

Periodic Table for Business Storytelling | The Hoffman Agency | How to find and tell your story | Scoop.it

"Given a choice between dull or interesting, people will gravitate toward interesting every time (our informal research showed 37 out of 37 people preferred Breaking Bad over CSPAN).

That’s the genesis of this Periodic Table of Business Storytelling and this microsite.

 

By borrowing the same techniques found in storytelling, fiction and nonfiction alike, business communications become more interesting and thus more persuasive.

 

Equally important, these storytelling techniques offer a repeatable process to improving content development. You don’t have to be Ernest Hemingway to tease out an anecdote in the copy.

 

We’d like this microsite to serve as an industry resource. Consider this Rev 1.0. We know there’s room for improvement and welcome your input. Feel free to email us at storytelling@hoffman.com."

 

Click through to access the periodic table.  As you click on the elements you'll find links to examples.

Kim Zinke (aka Gimli Goose)'s insight:

Thank you to @Dr. Karen Dietz for scooping the article (which led me to this fabulous tool) about the Hoffman agencies recent win for this tool at the In2 SABRE Award for Best PR Agency Blog, Editorial, Communications Platform.

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Infographic: The Seven Standards of Storytelling at Work | Alive with Ideas

Infographic: The Seven Standards of Storytelling at Work | Alive with Ideas | How to find and tell your story | Scoop.it

"In our latest infographic, we share some of the ways that storytelling can be weaved through our organisations with seven simple standards that will help you and your stakeholders communicate in a much more moving and meaningful way."

 

Read the full article to see the infographic & dig deeper into how to implement these 7 standards:

  1. Select and collect your stories
  2. Make them personal
  3. Make them interesting
  4. Make them relevant
  5. Make them emotional
  6. Refine your structure
  7. Polish your stories
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Penelope's curator insight, January 26, 1:51 PM
This infographic can be helpful in crafting your story in all types of scenarios. Writing, speaking, blogging, etc. I especially love the idea of a "swipe file" of factual stories that you can pull from when writing your own.

***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***
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Research: For Better Brainstorming, Tell an Embarrassing Story | Harvard Business Review

Research: For Better Brainstorming, Tell an Embarrassing Story | Harvard Business Review | How to find and tell your story | Scoop.it

"Tell an embarrassing story.  It’ll make you more creative."

 

Read the full article to find out how to use embarrassing stories to improve the results of your brainstorming sessions.

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Detroit redefined: city hires America's first official 'chief storyteller' | the guardian

Detroit redefined: city hires America's first official 'chief storyteller' | the guardian | How to find and tell your story | Scoop.it
Irritated by the relentless focus on ruin porn, or pre-emptive stories about the city’s tech resurgence, Aaron Foley will attempt to offer a more nuanced portrait

 

Read the full article to find out more about Detroit’s new way to remodel the narrative of a city beset by a history of decay, race riots and violence: hiring an official “chief storyteller”.  The stories, interviews and first-person accounts Foley and his small staff of reporters are producing will be focused on the present and the reality of living in the city, and will be featured on:

  • social media
  • the city’s cable channels
  • a new locally focused website
Kim Zinke (aka Gimli Goose)'s insight:

We are the stories we tell. But what happens when your story isn't being told, or you don't see yourself in the story?

 

"Speaking to the Guardian about his new appointment, Foley said the media’s general focus on non-black people moving to Detroit was, in a sense, a distraction. “A lot of the natives were wondering, ‘hey, when do we get to see stories about ourselves?’ That’s where we’re trying to fill in the gaps.”"

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Brand Storytelling 101: 6 Must Have Content Elements | Pam Marketing Nut

Brand Storytelling 101: 6 Must Have Content Elements | Pam Marketing Nut | How to find and tell your story | Scoop.it
Your brand story should be the thread which connects your value proposition, team, vision, mission, purpose, value proposition with your customers, potential

 

Click through to the article to access the 30 minute podcast to learn:

  • 6 must have content elements of brand storytelling
  • How to create a brand story that helps you earn trust and establish authority
  • Importance of making it easy for people to listen to, watch and understand your brand story
  • Why you must ensure your brand story helps differentiate you from competition
  • Why you must start from the inside out in creating your brand story
  • Selecting the characters (people) to be part of your brand story
  • Why your brand story is not just about you
  • Why you must know your unique position in the market
  • Why you can't be afraid to share your best stuff, including how you do what you do
  • The importance of testimonials and case studies

Via massimo facchinetti
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Dominique Taste's curator insight, October 23, 2017 1:01 PM
Une check list des questions à se poser pour concevoir un storytelling stratégique qui fédère les 6 éléments essentiels :
* l'histoire (au sens historique)
* l'expérience
* le marketing
* la communication
* l'émotion
* le partage
* le contenu
* et bien sûr, la créativité. Plus un podcast complet à suivre en anglais.
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The Story Canvas | Digital Storytellers

The Story Canvas | Digital Storytellers | How to find and tell your story | Scoop.it

"After working with hundreds of nonprofits, social enterprises and impact organisations, we’ve distilled our steps for developing awesome stories into an easy to follow process, The Story Canvas. The Story Canvas is based on the Business Model Canvas’ and is a simple to use tool to develop and iterate your story ideas."

 

Read the full article to access this step-by-step guide.


Via Cindy Rudy
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Infographic: How to craft great corporate stories | Ragan

Infographic: How to craft great corporate stories | Ragan | How to find and tell your story | Scoop.it

Unlock the power of storytelling in your organization by following six steps.

 

Read the following article to access the infographic and find out more about these six tips:

  1. Craft an amazing story
  2. Align and equip leaders as storytellers
  3. Help employees see themselves in the story
  4. Tell your story with knockout campaigns
  5. Bring your story to life with experiences
  6. Recognize. Reinforce. Reward.
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11 Gift Ideas for the Storyteller in Your Life | Anecdote

11 Gift Ideas for the Storyteller in Your Life | Anecdote | How to find and tell your story | Scoop.it
Most families or friendship circles have an avid or aspiring storyteller. We’ve come up with a list of 11 things that any storyteller would like to receive.
Kim Zinke (aka Gimli Goose)'s insight:

What a great list!  I'd love to receive them all.

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6 Lessons On Storytelling Donald Trump Could Teach Nonprofits | causevox

6 Lessons On Storytelling Donald Trump Could Teach Nonprofits | causevox | How to find and tell your story | Scoop.it

"If you work at a nonprofit, chances are you do your fair share of storytelling and that you’ve followed every bit of traditional advice. You know to follow a tried-and-true plotline, use emotion-evoking words and finish with a happy ending or offer a solid solution.

 

Yes, all of these tips do work. But, there’s more that can be done to really get your audience excited about your story — just follow the lead of presidential candidate Donald Trump."

 

Love him or hate him, Trump has captured the hearts and minds of many supporters. Read the full article to find out more about these 6 storytelling lessons most anyone can learn from Donald Trump:

  1. You can dominate with enthusiasm
  2. It's not all in the details
  3. Use power words
  4. Keep your narratives black & white
  5. Get your audience involved
  6. Don't be afraid to say what you need to say
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5 Storytelling Lessons From Superhero Stories | SlideShare - Highspark

"Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation."

View the SlideShare to find out more about these five storytelling lessons and a take-away for each:

  1. Shared desires under the mask
  2. A strong villan
  3. Never ending conflict
  4. Larger than life aspirational figures
  5. Goals and purpose

Via José Carlos
Kim Zinke (aka Gimli Goose)'s insight:

Based on the success of the many comic book superheroes, this is a good story structure to follow.

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What’s your story? | Communication World

What’s your story? | Communication World | How to find and tell your story | Scoop.it

"Corporate storytelling is all the rage these days. In a world that is swimming in content, more and more organizations have begun using stories to sell products and services, build support for a strategy or agenda, or shape public perception. Unfortunately, many of the stories they choose to tell are superficial or inauthentic, serving only to undermine the very goals they hope to achieve. For truly compelling stories, organizations should look to their own heritage.

 

In our experience, the most powerful story of all—one that is compelling, authentic and true—is rooted in one’s own experience. Smart organizations and their leaders know this. They act deliberately to capture what we call “heritage stories”—founding myths, remembered events or survival stories—and use them to help crystallize a sense of purpose, engage people in transformational change, and make them feel a part of something larger than themselves."

 

Read the full article to find out more about five heritage story examples and their impact to:

  1. Instill a sense of mission and purpose
  2. Pave the way for the next generation of leaders
  3. Build confidence in a time of crisis
  4. Bring an authentic identity to the marketplace
  5. Reinvent a cherished brand
Kim Zinke (aka Gimli Goose)'s insight:

By understanding their own story leaders can then frame a vision for the future and rally the support they need to realize it.

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Chemistry Ph.D. Student Turned Her Thesis Into a Comic Book | Mental Floss

Chemistry Ph.D. Student Turned Her Thesis Into a Comic Book | Mental Floss | How to find and tell your story | Scoop.it
A chemistry Ph.D. student wanted to make her thesis more accessible to her friends and family, so she turned it into a comic book.

Via Kathy Klotz-Guest
Kim Zinke (aka Gimli Goose)'s insight:

A great example of telling a story in the way your audience can easily receive it.

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Kathy Klotz-Guest's curator insight, April 8, 2016 2:59 PM

I love this article. It never says “visual storytelling” in the piece; yet, that is exactly what this is. A science student was asked by her thesis advisor, “How would you explain science to someone who doesn’t know science?” This student answered the call artistically by creating a comic book. It worked well, and she raised the money to produce it with a Kickstarter campaign. Here is why I love her idea so much – it gets to the heart of what great storytelling is. Great storytelling simplifies the complex by turning it into a visceral story people “get.” Every organization should ask itself the following question that prompted this student to come with her visual story: “How would you explain your business to someone who doesn’t know your business?” If all branding, marketing and storytelling practitioners would ask that question, we’d all be better off. So here’s to better (visual) storytelling for all. And who doesn't love a great comic book?! I know I do.

 

***************************************************************

 

This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-itKathy, MA, MBA, is founder of Keeping it Human, whose mission is to help organizations create business storytelling and content that gets results. A comic improviser, she also leads workshops on business storytelling and idea generation for organizations, executives and teams. Follow Kathy on Twitter.

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Top 6 Best Platforms for Digital Storytellers | Inspirationfeed

Top 6 Best Platforms for Digital Storytellers | Inspirationfeed | How to find and tell your story | Scoop.it

"Our ancestors used it to preserve history; sometimes even drawing images on cave walls and rocks to support their narratives. Kids before grew up telling stories around the campfire, their eyes reflecting the joy and wonder at new chronicles heard over roasted marshmallows. 

 

Today, storytelling takes on the form of interactive media. Thanks to advancements in technology, we’re not just exploring stories from history or science – we’re also discovering each other’s tales. From students, journalists, cooks, photographers, and even entrepreneurs: we’ve become the new breed of digital storytellers."

 

Read the full article to find out more about these six platforms for digital storytellers:

  1. Medium
  2. Storify
  3. Maptia
  4. Atavist
  5. Shorthand
  6. Steller

Via Cindy Rudy
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Dominique Taste's curator insight, March 5, 6:28 AM
Une sélection de 6 plateformes digitales, variées et faciles à utiliser pour organiser votre contenu du simple témoignage à un storytelling plus complexe 
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Go Behind the Scenes of Coca-Cola’s Storytelling | Content Marketing Institute

Go Behind the Scenes of Coca-Cola’s Storytelling | Content Marketing Institute | How to find and tell your story | Scoop.it

"Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”

 

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. “Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”"

 

Read the full article to gain access to the 17 minute video from the conference and a brief interview that formulated the above graphic and to find out more key storytelling points.

Kim Zinke (aka Gimli Goose)'s insight:

Some of the stand-out storytelling points from the video were:

  • We begin every brief with a storytelling thought-starter question “what if?” This gives us a jumping-off point to push ourselves to ask daring questions.
  • We're looking for coca-cola stories, not stories by coca-cola.
  • One of the building blocks of our stories - be the star of your own show.
  • There are 4 key characters they coca-cola can play - embodiment of an attitude, functional offering or benefit, social connector, object of desire
  • We ask, if we took coca-cola out of the story, could the story still be told?  If yes, then it's not a story we want to tell.
  • Craft stories that take space in the hearts & minds of consumers - following Maya Angelou's saying "it's not what you say, it's how you make them feel"
  • Lens we tell stories through - democratic, inclusive, and relentlessly optimistic.
  • It's a universal story - Coke tastes the same wherever you go
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The 30 Best Digital Storytelling Resources for Imaginative Writing Projects | Global Digital Citizen Foundation

The 30 Best Digital Storytelling Resources for Imaginative Writing Projects | Global Digital Citizen Foundation | How to find and tell your story | Scoop.it

"Using digital storytelling resources in your classroom connects students to an age-old practice in a modern way."

 

Read the full article to find out, and link to, 30 of the best digital storytelling resources on the web today. 

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A classroom card game to teach digital storytelling skills | Storybench

A classroom card game to teach digital storytelling skills | Storybench | How to find and tell your story | Scoop.it

"Last weekend, at the Journalism Interactive conference hosted by the University of Maryland, I presented a card game that I have been prototyping for the last year in classrooms from Northeastern to the Nieman Foundation. The game, in a nutshell, helps students conceptualize, scaffold and focus a digital story for a specific topic and a specific user."

 

The Storydeck game is based on the research conducted through Storybench and it organizes many of the common ingredients that go into a successful digital news article.

 

Read the full article to:

  • download the game (a free pdf)
  • instructions on how to print off the cards
  • find out how it works

Via Cindy Rudy
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Dani Rivera's curator insight, November 2, 2017 10:20 AM
It is a great idea for advanced learners, very convinient for teachers who are pursuing creative writing, since it improves the language skills but at the same time gives a burst of innovation to the class and grouping techniques.
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Storytelling Mistakes to Avoid When Blogging | Sark eMedia

Storytelling Mistakes to Avoid When Blogging | Sark eMedia | How to find and tell your story | Scoop.it

"From telling the wrong story, to a protagonist your audience can’t relate too, these 10 mistakes are the storytelling mistakes to avoid when blogging. "

 

Read the full article to view the infographic and find out more about these 10 storytelling mistakes:

  1. The stories you want to hear
  2. Guessing about your audience
  3. Faking it
  4. No conflict
  5. Promoting
  6. Too long
  7. A weak opening
  8. No emotion
  9. Too many facts
  10. No main character
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Disclose Yourself to Others – Courageous Communicator Quest Challenge 3 | leader communicator blog

Disclose Yourself to Others – Courageous Communicator Quest Challenge 3 | leader communicator blog | How to find and tell your story | Scoop.it

"Stories are an integral part to communicating effectively with your employees. A great story goes a long way, because it’s memorable and helps create an emotional connection with the listener. What we feel impacts what we do, so stories can be a great way to move employees to action."

 

Read the full article to find out more about why great leaders should show their humanity using stories, and an exercise using this storytelling formula to guide you:

 

  • context
  • characters
  • conflict
  • moral
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Effectively communicate ideas and stop wasting time

Effectively communicate ideas and stop wasting time | How to find and tell your story | Scoop.it

"It makes sense. We are all busy. We can’t have our time wasted with trivialities like stories, can we? Well, I’m going to argue just the opposite: that far from being a waste of time, stories are one of the most time-efficient methods of communication available to us."

 

Read the full article to find out more about:

  • Outcome achieved - value of 'return on time' and the 3 outcomes this should be tested against
  • What happens when stories aren’t told - 3 examples
Kim Zinke (aka Gimli Goose)'s insight:

Stories effectively communicate ideas even if they take time to tell.  This article demonstrates how to measure that after a story is told.  The trick is knowing when a story is appropriate vs another mode of communication.

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5 Ways to Start a Story Library for Your Non-Profit | The Storytelling Non-Profit

5 Ways to Start a Story Library for Your Non-Profit | The Storytelling Non-Profit | How to find and tell your story | Scoop.it

"Collecting stories is one of the top challenges that non-profits site when it comes to successful storytelling. For fundraising and communications professionals, this challenge persists because they are removed from program delivery and don’t have direct access to the stories. The solution to this problem is to proactively develop a story library so that you always have a number of stories at hand for fundraising and communications materials that you might be producing."

 

Read the full article to find out more about these 5 ways to build a story library:

  1. Schedule a weekly time for story collecting
  2. Create "story time" at meetings
  3. Develop a story submission form
  4. Start an internal newsletter
  5. Always keep an eye out and an ear open
Kim Zinke (aka Gimli Goose)'s insight:

This is truly about being aware and making stories a priority.

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How To Conduct Better Interviews | The Storytelling Non-Profit

How To Conduct Better Interviews | The Storytelling Non-Profit | How to find and tell your story | Scoop.it
Whenever I have asked non-profit professionals what the most challenging part of storytelling is, people consistently tell me that it’s is finding stories to tell. Not only does there need to be some organizational collaboration when it comes to finding stories to tell, you also have to interview people for their stories. The latter part often proves to be the most challenging and understandably so.

 

Read the full article to find out more about these 5 tips on how to ask better questions during interviews and tell better stories:

  1. Do your research
  2. Think about the trajectory of the story
  3. Create a comfortable environment
  4. Be curious
  5. Relax!  Remember it's just a conversation
Kim Zinke (aka Gimli Goose)'s insight:

I'm always in awe of reporters - they make it seem so easy.  Maybe one day I'll sign up for a journalism class. Sites like Poynter (their tips & training section in particular) are great resources.  Here's some additional tips I've collected along the way.

 

Ask open-ended questions.

The best questions are open-ended and most often use the W5 format. They begin with Who, What, When, Where, Why and How.  They’re conversations starters and encourage expansive answers that produce an abundance of information.

 

Embrace the silence.

Immediately after you’ve asked your question you may want to fill the awkward, empty space in the air with more words, but don’t. Let your questions sit out there in the world.

 

Write questions ahead of time, but prioritize conversation.

Do your research and write down lots of questions. Only bring 15-20 questions to the interview. Only ask 10 of them. If you need to ask all 20, you’re not having a conversation.

 

Ask yourself - how would you tell this story to a friend?

It encourages you to think about the most interesting and relevant nuggets of the story and focuses on “Why should the reader care?” part. This approach can also help you move away from any jargon and bring a conversational tone to the piece.

 

And here's another article that provides 4 general questions you could always have at the ready.

  • Tell me about yourself and explain your job
  • What's the latest happening in your field?
  • Anything important I might have missed?
  • Who else should I talk to?
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Storytelling: The New Strategic Imperative Of Business | Forbes

Storytelling: The New Strategic Imperative Of Business | Forbes | How to find and tell your story | Scoop.it

"Storytelling has become a top-of-mind issue in recent times, as technology has democratized the power to share our stories with the world. The fact that it continues to be a pressing issue in today’s age of collaborative commerce is no surprise. What is, however, is the attention it is finally getting as a business competency that drives emotional engagement and resulting enhanced business performance.

 

Emotional engagement is the sister to rational engagement . Rational engagement is based on the stimulation of the mind, whereas emotional engagement is based upon the stimulation of the heart. In today’s age of brand experience, it seems that emotional engagement is proving to be more and more critical to achieving winning results and effective storytelling is at the heart of this movement."

 

Read the full article to see examples of this new paradigm and find out more about these four guiding principles that any brand, big or small, can follow to transform storytelling into a critical business competency:

  1. Tell stories that explain as much about who you are as what you do.
  2. Tell stories that matter.
  3. Tell stories that contain empathy and emotion.
  4. Tell it to win.
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Want to Improve Your Writing Skills? 5 Fun Storytelling Exercises to Try | The Write Life

Want to Improve Your Writing Skills? 5 Fun Storytelling Exercises to Try | The Write Life | How to find and tell your story | Scoop.it

"Football players practice ballet. Pianists repeat small sections of music until it’s perfect.  In Outliers, it’s called “putting in your 10,000 hours.” In The Talent Code, Daniel Coyle names it “deep practice,” small exercises that are both challenging and repetitive.

 

The goal: Get better, quicker.

 

But what about writers? How do we pursue deep practice?"

 

Read the full article to find out more about these five techniques to brush up on your writing skills:

  1. People watching
  2. Buy old postcards & photographs
  3. Browse graveyards & phone books
  4. Stop reading and listen
  5. Use writing prompts
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