How to find and tell your story
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Telling Your Story Online | Amanda Hirsch

Telling Your Story Online | Amanda Hirsch | How to find and tell your story | Scoop.it

Here are a few exercises to help you get started on the path to defining your story:

1) List three adjectives that describe you, just off the top of your head.

2) Ask a few people close to you to send you three adjectives THEY think describe you best.

3) How would you describe your creative gifts?

4) What qualities are you most proud of in yourself?

5) Using the hero's journey as a template, write a story about yourself in the third person. What challenges have you overcome? What is your pot of gold at the end the rainbow?


After you've done these five things, take stock. What jumps out and resonates with you most?  What are three things that come easily to you that, when you really think about it, might not come so easily to other people? How do these gifts fit into your story?

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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way.  Find me on Twitter @gimligoosetales
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Research: For Better Brainstorming, Tell an Embarrassing Story | Harvard Business Review

Research: For Better Brainstorming, Tell an Embarrassing Story | Harvard Business Review | How to find and tell your story | Scoop.it

"Tell an embarrassing story.  It’ll make you more creative."

 

Read the full article to find out how to use embarrassing stories to improve the results of your brainstorming sessions.

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Detroit redefined: city hires America's first official 'chief storyteller' | the guardian

Detroit redefined: city hires America's first official 'chief storyteller' | the guardian | How to find and tell your story | Scoop.it
Irritated by the relentless focus on ruin porn, or pre-emptive stories about the city’s tech resurgence, Aaron Foley will attempt to offer a more nuanced portrait

 

Read the full article to find out more about Detroit’s new way to remodel the narrative of a city beset by a history of decay, race riots and violence: hiring an official “chief storyteller”.  The stories, interviews and first-person accounts Foley and his small staff of reporters are producing will be focused on the present and the reality of living in the city, and will be featured on:

  • social media
  • the city’s cable channels
  • a new locally focused website
Kim Zinke (aka Gimli Goose)'s insight:

We are the stories we tell. But what happens when your story isn't being told, or you don't see yourself in the story?

 

"Speaking to the Guardian about his new appointment, Foley said the media’s general focus on non-black people moving to Detroit was, in a sense, a distraction. “A lot of the natives were wondering, ‘hey, when do we get to see stories about ourselves?’ That’s where we’re trying to fill in the gaps.”"

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Brand Storytelling 101: 6 Must Have Content Elements | Pam Marketing Nut

Brand Storytelling 101: 6 Must Have Content Elements | Pam Marketing Nut | How to find and tell your story | Scoop.it
Your brand story should be the thread which connects your value proposition, team, vision, mission, purpose, value proposition with your customers, potential

 

Click through to the article to access the 30 minute podcast to learn:

  • 6 must have content elements of brand storytelling
  • How to create a brand story that helps you earn trust and establish authority
  • Importance of making it easy for people to listen to, watch and understand your brand story
  • Why you must ensure your brand story helps differentiate you from competition
  • Why you must start from the inside out in creating your brand story
  • Selecting the characters (people) to be part of your brand story
  • Why your brand story is not just about you
  • Why you must know your unique position in the market
  • Why you can't be afraid to share your best stuff, including how you do what you do
  • The importance of testimonials and case studies

Via massimo facchinetti
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Dominique Taste's curator insight, October 23, 1:01 PM
Une check list des questions à se poser pour concevoir un storytelling stratégique qui fédère les 6 éléments essentiels :
* l'histoire (au sens historique)
* l'expérience
* le marketing
* la communication
* l'émotion
* le partage
* le contenu
* et bien sûr, la créativité. Plus un podcast complet à suivre en anglais.
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The Story Canvas | Digital Storytellers

The Story Canvas | Digital Storytellers | How to find and tell your story | Scoop.it

"After working with hundreds of nonprofits, social enterprises and impact organisations, we’ve distilled our steps for developing awesome stories into an easy to follow process, The Story Canvas. The Story Canvas is based on the Business Model Canvas’ and is a simple to use tool to develop and iterate your story ideas."

 

Read the full article to access this step-by-step guide.


Via Cindy Rudy
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Infographic: How to craft great corporate stories | Ragan

Infographic: How to craft great corporate stories | Ragan | How to find and tell your story | Scoop.it

Unlock the power of storytelling in your organization by following six steps.

 

Read the following article to access the infographic and find out more about these six tips:

  1. Craft an amazing story
  2. Align and equip leaders as storytellers
  3. Help employees see themselves in the story
  4. Tell your story with knockout campaigns
  5. Bring your story to life with experiences
  6. Recognize. Reinforce. Reward.
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11 Gift Ideas for the Storyteller in Your Life | Anecdote

11 Gift Ideas for the Storyteller in Your Life | Anecdote | How to find and tell your story | Scoop.it
Most families or friendship circles have an avid or aspiring storyteller. We’ve come up with a list of 11 things that any storyteller would like to receive.
Kim Zinke (aka Gimli Goose)'s insight:

What a great list!  I'd love to receive them all.

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6 Lessons On Storytelling Donald Trump Could Teach Nonprofits | causevox

6 Lessons On Storytelling Donald Trump Could Teach Nonprofits | causevox | How to find and tell your story | Scoop.it

"If you work at a nonprofit, chances are you do your fair share of storytelling and that you’ve followed every bit of traditional advice. You know to follow a tried-and-true plotline, use emotion-evoking words and finish with a happy ending or offer a solid solution.

 

Yes, all of these tips do work. But, there’s more that can be done to really get your audience excited about your story — just follow the lead of presidential candidate Donald Trump."

 

Love him or hate him, Trump has captured the hearts and minds of many supporters. Read the full article to find out more about these 6 storytelling lessons most anyone can learn from Donald Trump:

  1. You can dominate with enthusiasm
  2. It's not all in the details
  3. Use power words
  4. Keep your narratives black & white
  5. Get your audience involved
  6. Don't be afraid to say what you need to say
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5 Storytelling Lessons From Superhero Stories | SlideShare - Highspark

"Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation."

View the SlideShare to find out more about these five storytelling lessons and a take-away for each:

  1. Shared desires under the mask
  2. A strong villan
  3. Never ending conflict
  4. Larger than life aspirational figures
  5. Goals and purpose

Via José Carlos
Kim Zinke (aka Gimli Goose)'s insight:

Based on the success of the many comic book superheroes, this is a good story structure to follow.

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What’s your story? | Communication World

What’s your story? | Communication World | How to find and tell your story | Scoop.it

"Corporate storytelling is all the rage these days. In a world that is swimming in content, more and more organizations have begun using stories to sell products and services, build support for a strategy or agenda, or shape public perception. Unfortunately, many of the stories they choose to tell are superficial or inauthentic, serving only to undermine the very goals they hope to achieve. For truly compelling stories, organizations should look to their own heritage.

 

In our experience, the most powerful story of all—one that is compelling, authentic and true—is rooted in one’s own experience. Smart organizations and their leaders know this. They act deliberately to capture what we call “heritage stories”—founding myths, remembered events or survival stories—and use them to help crystallize a sense of purpose, engage people in transformational change, and make them feel a part of something larger than themselves."

 

Read the full article to find out more about five heritage story examples and their impact to:

  1. Instill a sense of mission and purpose
  2. Pave the way for the next generation of leaders
  3. Build confidence in a time of crisis
  4. Bring an authentic identity to the marketplace
  5. Reinvent a cherished brand
Kim Zinke (aka Gimli Goose)'s insight:

By understanding their own story leaders can then frame a vision for the future and rally the support they need to realize it.

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Chemistry Ph.D. Student Turned Her Thesis Into a Comic Book | Mental Floss

Chemistry Ph.D. Student Turned Her Thesis Into a Comic Book | Mental Floss | How to find and tell your story | Scoop.it
A chemistry Ph.D. student wanted to make her thesis more accessible to her friends and family, so she turned it into a comic book.

Via Kathy Klotz-Guest
Kim Zinke (aka Gimli Goose)'s insight:

A great example of telling a story in the way your audience can easily receive it.

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Kathy Klotz-Guest's curator insight, April 8, 2016 2:59 PM

I love this article. It never says “visual storytelling” in the piece; yet, that is exactly what this is. A science student was asked by her thesis advisor, “How would you explain science to someone who doesn’t know science?” This student answered the call artistically by creating a comic book. It worked well, and she raised the money to produce it with a Kickstarter campaign. Here is why I love her idea so much – it gets to the heart of what great storytelling is. Great storytelling simplifies the complex by turning it into a visceral story people “get.” Every organization should ask itself the following question that prompted this student to come with her visual story: “How would you explain your business to someone who doesn’t know your business?” If all branding, marketing and storytelling practitioners would ask that question, we’d all be better off. So here’s to better (visual) storytelling for all. And who doesn't love a great comic book?! I know I do.

 

***************************************************************

 

This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-itKathy, MA, MBA, is founder of Keeping it Human, whose mission is to help organizations create business storytelling and content that gets results. A comic improviser, she also leads workshops on business storytelling and idea generation for organizations, executives and teams. Follow Kathy on Twitter.

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5 ways to translate your storytelling to PR | Ragan

5 ways to translate your storytelling to PR | Ragan | How to find and tell your story | Scoop.it

"The world’s best communications pros are also some the best storytellers.  They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts.

 

To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”

 

Read the full article to access the infographic and find out how to create a break through story using this five step model:

  1. Tell it for a reason.
  2. Give it a hero.
  3. Start with a conflict.
  4. Evoke emotion.
  5. Deploy viral power.
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The Six Stories You Need in Your Storytelling Repertoire | A Quarter for a Tale from Sean Buvala

The Six Stories You Need in Your Storytelling Repertoire | A Quarter for a Tale from Sean Buvala | How to find and tell your story | Scoop.it

""Do I have enough stories for the work I want to do?" is a common question I hear. The number of stories you need changes based on where and when you will be using your stories. That's the short answer.  Generally, you need three times the stories you think you will need.


However…As a coach, I like to think of the question a bit deeper. I think it's important to recognize the type of stories a teacher or teller needs, not just the volume of stories."


Read the full article to find out more about these six stories you should have in your repertoire:

  1. Stories that promote change
  2. Stories that inspire awe in you, the storyteller
  3. Stories that are workhorses
  4. Stories that are funny
  5. Stories you don't tell anymore
  6. Stories you won't ever tell
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Art Jones's curator insight, February 22, 2016 4:25 PM

Six storytelling concepts that may just help you find your thought provoking and compelling stories.

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How To Move People With Your Story | Lisa Nichols

"In this excerpt from Consciousness Engineering, Lisa Nichols gives some practical examples of what we mean by "telling your story" and how it can help you in every aspect of your life, whether it's professional or personal."


Most people tell a story.  Showing requires more of you.  It means finding the colours by showing what you were thinking, feeling, seeing. 


Watch this short video to discover the difference and power of showing someone a story.  You'll hear two examples of the difference of telling and showing someone a story by hearing:

  • Lisa's financial hardships raising her child
  • Being angry
Kim Zinke (aka Gimli Goose)'s insight:

In this short video, we get two powerful examples of what makes a great story.  Lisa outlines it as:

  • Willingness to take risk
  • Being clear & concise with your story
  • A show me story not a tell me story.


To get your story going, identify the state of time it takes place in.  Paint the picture, take me to the environment, set the backdrop.

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A classroom card game to teach digital storytelling skills | Storybench

A classroom card game to teach digital storytelling skills | Storybench | How to find and tell your story | Scoop.it

"Last weekend, at the Journalism Interactive conference hosted by the University of Maryland, I presented a card game that I have been prototyping for the last year in classrooms from Northeastern to the Nieman Foundation. The game, in a nutshell, helps students conceptualize, scaffold and focus a digital story for a specific topic and a specific user."

 

The Storydeck game is based on the research conducted through Storybench and it organizes many of the common ingredients that go into a successful digital news article.

 

Read the full article to:

  • download the game (a free pdf)
  • instructions on how to print off the cards
  • find out how it works

Via Cindy Rudy
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Dani Rivera's curator insight, November 2, 10:20 AM
It is a great idea for advanced learners, very convinient for teachers who are pursuing creative writing, since it improves the language skills but at the same time gives a burst of innovation to the class and grouping techniques.
Dove Nobel's comment, November 2, 10:36 AM
http://dovenobel.kinja.com/how-to-solve-mcafee-antivirus-problems-online-1819870271
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Storytelling Mistakes to Avoid When Blogging | Sark eMedia

Storytelling Mistakes to Avoid When Blogging | Sark eMedia | How to find and tell your story | Scoop.it

"From telling the wrong story, to a protagonist your audience can’t relate too, these 10 mistakes are the storytelling mistakes to avoid when blogging. "

 

Read the full article to view the infographic and find out more about these 10 storytelling mistakes:

  1. The stories you want to hear
  2. Guessing about your audience
  3. Faking it
  4. No conflict
  5. Promoting
  6. Too long
  7. A weak opening
  8. No emotion
  9. Too many facts
  10. No main character
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Disclose Yourself to Others – Courageous Communicator Quest Challenge 3 | leader communicator blog

Disclose Yourself to Others – Courageous Communicator Quest Challenge 3 | leader communicator blog | How to find and tell your story | Scoop.it

"Stories are an integral part to communicating effectively with your employees. A great story goes a long way, because it’s memorable and helps create an emotional connection with the listener. What we feel impacts what we do, so stories can be a great way to move employees to action."

 

Read the full article to find out more about why great leaders should show their humanity using stories, and an exercise using this storytelling formula to guide you:

 

  • context
  • characters
  • conflict
  • moral
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Effectively communicate ideas and stop wasting time

Effectively communicate ideas and stop wasting time | How to find and tell your story | Scoop.it

"It makes sense. We are all busy. We can’t have our time wasted with trivialities like stories, can we? Well, I’m going to argue just the opposite: that far from being a waste of time, stories are one of the most time-efficient methods of communication available to us."

 

Read the full article to find out more about:

  • Outcome achieved - value of 'return on time' and the 3 outcomes this should be tested against
  • What happens when stories aren’t told - 3 examples
Kim Zinke (aka Gimli Goose)'s insight:

Stories effectively communicate ideas even if they take time to tell.  This article demonstrates how to measure that after a story is told.  The trick is knowing when a story is appropriate vs another mode of communication.

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5 Ways to Start a Story Library for Your Non-Profit | The Storytelling Non-Profit

5 Ways to Start a Story Library for Your Non-Profit | The Storytelling Non-Profit | How to find and tell your story | Scoop.it

"Collecting stories is one of the top challenges that non-profits site when it comes to successful storytelling. For fundraising and communications professionals, this challenge persists because they are removed from program delivery and don’t have direct access to the stories. The solution to this problem is to proactively develop a story library so that you always have a number of stories at hand for fundraising and communications materials that you might be producing."

 

Read the full article to find out more about these 5 ways to build a story library:

  1. Schedule a weekly time for story collecting
  2. Create "story time" at meetings
  3. Develop a story submission form
  4. Start an internal newsletter
  5. Always keep an eye out and an ear open
Kim Zinke (aka Gimli Goose)'s insight:

This is truly about being aware and making stories a priority.

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How To Conduct Better Interviews | The Storytelling Non-Profit

How To Conduct Better Interviews | The Storytelling Non-Profit | How to find and tell your story | Scoop.it
Whenever I have asked non-profit professionals what the most challenging part of storytelling is, people consistently tell me that it’s is finding stories to tell. Not only does there need to be some organizational collaboration when it comes to finding stories to tell, you also have to interview people for their stories. The latter part often proves to be the most challenging and understandably so.

 

Read the full article to find out more about these 5 tips on how to ask better questions during interviews and tell better stories:

  1. Do your research
  2. Think about the trajectory of the story
  3. Create a comfortable environment
  4. Be curious
  5. Relax!  Remember it's just a conversation
Kim Zinke (aka Gimli Goose)'s insight:

I'm always in awe of reporters - they make it seem so easy.  Maybe one day I'll sign up for a journalism class. Sites like Poynter (their tips & training section in particular) are great resources.  Here's some additional tips I've collected along the way.

 

Ask open-ended questions.

The best questions are open-ended and most often use the W5 format. They begin with Who, What, When, Where, Why and How.  They’re conversations starters and encourage expansive answers that produce an abundance of information.

 

Embrace the silence.

Immediately after you’ve asked your question you may want to fill the awkward, empty space in the air with more words, but don’t. Let your questions sit out there in the world.

 

Write questions ahead of time, but prioritize conversation.

Do your research and write down lots of questions. Only bring 15-20 questions to the interview. Only ask 10 of them. If you need to ask all 20, you’re not having a conversation.

 

Ask yourself - how would you tell this story to a friend?

It encourages you to think about the most interesting and relevant nuggets of the story and focuses on “Why should the reader care?” part. This approach can also help you move away from any jargon and bring a conversational tone to the piece.

 

And here's another article that provides 4 general questions you could always have at the ready.

  • Tell me about yourself and explain your job
  • What's the latest happening in your field?
  • Anything important I might have missed?
  • Who else should I talk to?
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Storytelling: The New Strategic Imperative Of Business | Forbes

Storytelling: The New Strategic Imperative Of Business | Forbes | How to find and tell your story | Scoop.it

"Storytelling has become a top-of-mind issue in recent times, as technology has democratized the power to share our stories with the world. The fact that it continues to be a pressing issue in today’s age of collaborative commerce is no surprise. What is, however, is the attention it is finally getting as a business competency that drives emotional engagement and resulting enhanced business performance.

 

Emotional engagement is the sister to rational engagement . Rational engagement is based on the stimulation of the mind, whereas emotional engagement is based upon the stimulation of the heart. In today’s age of brand experience, it seems that emotional engagement is proving to be more and more critical to achieving winning results and effective storytelling is at the heart of this movement."

 

Read the full article to see examples of this new paradigm and find out more about these four guiding principles that any brand, big or small, can follow to transform storytelling into a critical business competency:

  1. Tell stories that explain as much about who you are as what you do.
  2. Tell stories that matter.
  3. Tell stories that contain empathy and emotion.
  4. Tell it to win.
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Want to Improve Your Writing Skills? 5 Fun Storytelling Exercises to Try | The Write Life

Want to Improve Your Writing Skills? 5 Fun Storytelling Exercises to Try | The Write Life | How to find and tell your story | Scoop.it

"Football players practice ballet. Pianists repeat small sections of music until it’s perfect.  In Outliers, it’s called “putting in your 10,000 hours.” In The Talent Code, Daniel Coyle names it “deep practice,” small exercises that are both challenging and repetitive.

 

The goal: Get better, quicker.

 

But what about writers? How do we pursue deep practice?"

 

Read the full article to find out more about these five techniques to brush up on your writing skills:

  1. People watching
  2. Buy old postcards & photographs
  3. Browse graveyards & phone books
  4. Stop reading and listen
  5. Use writing prompts
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13 ways to unearth stories for your execs | Ragan

13 ways to unearth stories for your execs | Ragan | How to find and tell your story | Scoop.it
Leaders are often Type-A number crunchers who hate telling stories. The result? Data-clogged speeches, dull videos, stuffy blogs and op-eds no one will publish. Here's how to mine gold.

 

Read the full article to find out more about these 13 ways to help your executives mine their storytelling gold:

  1. Do your research
  2. Establish the emotional destination
  3. Make it an interview
  4. Meet on their turf
  5. Ask for a grit story
  6. Keep an ear open for stories
  7. Ask directly
  8. Gather stories in your organization
  9. Share a story
  10. Collect stories
  11. Give them a heads up
  12. Skip the Brothers Grimm
  13. Follow-up
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The Ultimate Storytelling Guide Infographic | e-Learning Infographics

The Ultimate Storytelling Guide Infographic | e-Learning Infographics | How to find and tell your story | Scoop.it

"As attention spans dwindle and the amount of content skyrockets, it’s important to know how to tell a good story."


Read the full article to view the Ultimate Storytelling Guide infographic which covers:

  • A Story About Storytelling
  • What is Storytelling?
  • What Will Storytelling Do for My Brand?
  • Why Storytelling Works
  • Finding Your Story?
  • Telling Your Story?

Via Cindy Rudy
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10 Best Books for Learning the Art of Business Storytelling | Story Bistro

10 Best Books for Learning the Art of Business Storytelling | Story Bistro | How to find and tell your story | Scoop.it

"There are scads of blog posts and books out there all telling you WHY storytelling is so important.  But HOW the heck do you tell a great story? That’s the $20,000 question.


It’s a question I attempt to answer here on this blog. And it’s the study of millions of writers, poets, marketers, speakers, and teachers across the globe. If you’d like to join them and learn more about HOW to tell a great story (and how to keep at it when you start to doubt yourself), here are my top book recommendations for you."


Read the full article to find the list and links to 10 books to get you started on the path to telling a compelling business story.

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