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Competitive & Marketing Intelligence Research & Strategy
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Ad-Tech – A Great Way in To OSINT

Ad-Tech – A Great Way in To OSINT | Find It Out | Scoop.it
Open Source Intelligence - OSINT - is intelligence that can be collected from public sources. That is to say, OSINT is the sort of intelligence that you should be able to collect using a browser and a public or academic library that also provides access to public subscription content. (For an intro to OSINT, see…
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Analysis of Online advertising: a key part of the #OSINT & #competitive-intelligence (#CI) toolset
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3 Must-Have Datasets for Competitive Intelligence

3 Must-Have Datasets for Competitive Intelligence | Find It Out | Scoop.it
This post focuses on the three most important datasets for competitive intelligence. We also discuss the use of web scraping services to access information.
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Need competitive intelligence? Check hiring patterns | Burning Glass Technologies

Need competitive intelligence? Check hiring patterns | Burning Glass Technologies | Find It Out | Scoop.it
In the world of competitive intelligence, a company’s hiring says a lot about what it does – and may be a "tell" about its plans.
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How To Do Competitor Analysis Before Launching Mobile App? | Dive U Tech

How To Do Competitor Analysis Before Launching Mobile App? | Dive U Tech | Find It Out | Scoop.it
Do you know every month, more than 20,000 applications are publishing to the App store? Do you know hundreds of thousands of entertainment, education as well as
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How to Get More Facebook Likes: 10 Tactics That Actually Work

How to Get More Facebook Likes: 10 Tactics That Actually Work | Find It Out | Scoop.it
10 clever ways to get more Facebook likes—no fluff or tired tricks. These tactics actually work.
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Top 16 Competitor Analysis Tools

Top 16 Competitor Analysis Tools | Find It Out | Scoop.it
Monitoring competitors can provide you with powerful insights. We list 16 competitor analysis tools to help you overtake the competition.
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How To Do A UX Competitor Analysis: A Step By Step Guide - Usability Geek

How To Do A UX Competitor Analysis: A Step By Step Guide - Usability Geek | Find It Out | Scoop.it
A UX competitor analysis gives you valuable insights that help in generating more profit and changing design elements of your product / service.
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Twitter OSINT Tool Tinfoleak

Twitter OSINT Tool Tinfoleak | Find It Out | Scoop.it
Twitter OSINT Tool Tinfoleak can pull an alarming amount of information about any Twitter user based simply on their profile and their tweets.
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Top 16 Competitor Analysis Tools

Top 16 Competitor Analysis Tools | Find It Out | Scoop.it
Monitoring competitors can provide you with powerful insights. We list 16 competitor analysis tools to help you overtake the competition.
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Electric car’s future? Turn the frame into a battery

Electric car’s future? Turn the frame into a battery | Find It Out | Scoop.it

Electric cars are supposed to be the future - except the batteries are too heavy. As a result they've not been truly disruptive as they can't yet replace petrol or diesel engines. 

This technology - where you turn the whole car frame into the battery is one approach that may make electric vehicles more realistic.

Disruptive technology involves thinking outside the box. In this case it involves using the box itself....  

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Microsoft's Tablet Computer - NOT!

There is an old video about Microsoft and Windows version 3 and NT - looking at multimedia, pen computing and an early tablet computer. Circa 1991. The technology at the time was forward thinking. Today we take it for granted. This was a time pre-web when only businesses had computers. Few people had computers at home and few knew about email or the Internet. 

The idea of tablet computers is not new. Both Microsoft and Apple had looked at the idea years ago, but at the time the technology was not sufficiently fast, sophisticated or useful enough to grasp the majority of consumers' interests. Techies loved such devices. (At about this time, ago, I had a boss who had a Psion Organiser. (http://en.wikipedia.org/wiki/Psion_Organiser). He loved it. Everybody else wondered what he saw in it). 

That's the issue with disruptive innovations. (http://en.wikipedia.org/wiki/Disruptive_innovation) It's not just the disruption that counts. It's the timing. The Microsoft tablet was like the Psion organiser, and even Apple's Newton device. The idea was a great idea but the timing was too early, and the product was not able to capture the consumer mind. 

It's not the first company that comes out with a disruptive innovation. It's the first company that captures the consumer's share of mind - their imagination. As another technological example, the Apple iPod was not the first mp3 player. There were a few before  (e.g. the Diamond Rio and the MP Man player 0 see http://en.wikipedia.org/wiki/Mp3_player#SaeHan.2FEiger_MPMan) - but they didn't have the panache of the iPod - and so were quickly overtaken when the iPod entered the scene.

 

At the same time, entering too late - or basing your product on competitors is also not the way - as Microsoft's Zune product (http://en.wikipedia.org/wiki/Zune) showed.

The jury is still out on Microsoft's iPad type product - the Surface (http://en.wikipedia.org/wiki/Microsoft_surface). This, at least, is not a copy but something different. To a large degree, it's fate will depend on Windows 8 (RT). I think the Surface has a place - and I can see it destroying the netbook and low-value laptop market, and so it will be disruptive.

I don't believe that it will damage the iPad or most Android tablets (and also not the Kindle type e-book reader). People buy these for the apps - and there are too few Windows based apps. (Why should an apps developer build a Windows based app when the vast majority of tables are Android or iOs?). 

So who will buy the Surface. Techies - obviously! However businesses that currently equip sales people with netbooks or low-price laptops will also go for it as it is lighter, cheaper and trendier while offering the same or greater utility than the netbooks and laptops they had previously bought. 

Of course time will tell. That's what makes something truely disruptive - it's often only after the new technology has taken over that you can say "but it's obvious that it would succeed". If this wasn't the case - we'd all be flying on across the Atlantic on another seemingly disruptive technology that never really spread even though it provided utility, speed and worked. Concorde never really took off, and it's crash in Paris in 2000 (http://en.wikipedia.org/wiki/Concorde_disaster) effectively sealed its fate.  

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An Interactive Infographic Maps The Future Of Emerging Technology

An Interactive Infographic Maps The Future Of Emerging Technology | Find It Out | Scoop.it

Can speculation about the future of technology serve as a measuring stick for what we create today?

An interesting Infographic based on current trends, and anticipating how these will develop into the future.  E.g. we're now looking at 4G mobiles. When can we expect 5G - or holography, or commercial spaceflights? 

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Google's Filter Bubble: A great explanation (and ad) from DuckDuckGo.com

In a TED talk, Eli Pariser introduced the concept of the "Filter Bubble" on Google, where searches are screened to filter out what you are less likely to like and give you more of what you do like. This makes great sense for Google as people will think it's giving them great results. However it also means that objectivity and truth suffer. 

This ad from DuckDuckGo explains the problem in a very graphical format - and shows why DuckDuckGo should be part of any search strategy.  

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Competitive intelligence software companies

Competitive intelligence software companies | Find It Out | Scoop.it
We have blogged before about competitive intelligence companies, but we did
not discuss a related type of competitive intelligence provider:
competitive intelligence software companies.

 

Below is our current list of competitive intelligence software specialists.
We have focused on compa
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Competitive Strategy Development – Transmedia Storyteller

Competitive Strategy Development – Transmedia Storyteller | Find It Out | Scoop.it
Plans implemented without a rigorous challenge to the rationale and assumptions behind them run the risk of falling apart. Failure can be costly. Considering a market entry strategy, for example, a business might make assumptions about how the incumbent will react only to find it is better prepared to fend off new entrants: the incumbent is quicker to discount and bundle its products and it exercises its influence to stall the new entrant’s distribution. Shouldn’t this reaction have been anticipated? Now imagine using Competitive Strategy Development (CSD): the business creates two teams – one the new entrant and one the incumbent … Continue reading →
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7 Habits of Highly Successful Competitive Intelligence Analysts

7 Habits of Highly Successful Competitive Intelligence Analysts | Find It Out | Scoop.it
What makes an Intelligence Analyst successful? What we found seven habits that highly successful competitive intelligence analysts follow.
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5 Tips For Developing A Successful Market Intelligence Campaign | Young Upstarts

5 Tips For Developing A Successful Market Intelligence Campaign | Young Upstarts | Find It Out | Scoop.it
Developing a successful market intelligence campaign for your business is easier than ever if you take the time to plan out a clear, effective strategy. Using new technology, engaging industry partners, and learning to use data to drive marketing decisions can transform the entire landscape for your company in a powerful and lasting way.
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THE INTERNET OF THINGS 2017 REPORT: How the IoT is improving lives to transform the world

THE INTERNET OF THINGS 2017 REPORT: How the IoT is improving lives to transform the world | Find It Out | Scoop.it
Business Insider France est un site d’information sur l’économie, les technologies, les entrepreneurs, l’innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l’actualité essentielle et percutante.
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4 Tools to Research Competitors on Social Media

4 Tools to Research Competitors on Social Media | Find It Out | Scoop.it
Discover four tools for researching your competition on popular social media platforms.
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OSINT SPY: Search Engine For Hackers

OSINT SPY: Search Engine For Hackers | Find It Out | Scoop.it
OSINT-SPY can discover data about a man, email, an association, individual's geolocation, space names, publically accessible gadgets on the web et cetera. It can be utilized by Data Miners, Infosec Researchers, Penetration Testers and digital wrongdoing examiner so as to discover profound data about their objective.
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7 Tools for Smart Competitor Analysis

7 Tools for Smart Competitor Analysis | Find It Out | Scoop.it
In order to get ahead and stay ahead, use these tools for competitor analysis
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Top 5 Competitive Intelligence Project Deliverables

Top 5 Competitive Intelligence Project Deliverables | Find It Out | Scoop.it
Five Competitive Intelligence deliverables professionals use to deliver valuable insights to key decision makers and dive their companies forward.
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Truth Goggles: A credibility layer for the Internet

Demo version of a new site that matches facts to the truth (using the Politfact database.  (More info on Truth Googles also at: http://www.wired.co.uk/magazine/archive/2012/11/start/internet-lies)

When this is working it could be an important site for any investigative work looking at press sources - including competitive intelligence.  

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The origins of corporate names: why are company names what they are.

The origins of corporate names: why are company names what they are. | Find It Out | Scoop.it

Where do some of the big players in tech get their names from?

Why is a Blackberry a blackberry or an Apple an apple? What about Vodafone, Skype and other corporate names.

Sometimes the story is better than the name!  

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Dyson sues after discovering German 'spy' on its staff - Telegraph

Dyson sues after discovering German 'spy' on its staff  - Telegraph | Find It Out | Scoop.it

Dyson has discovered a spy for its German rival Bosch working in its high-security inventing department in Malmesbury.

One of the basic principles of business strategy is that competitive advantage comes from differentating yourself from competitors. This comes from either improving processes or improving products - cost leadership or product/service differentiation. 

 

Competitive Advantage cannot come from a follower-strategy. It comes from proving to customers that you are different and offer something that competitors don't have.


Copying competitors does not do this - it shows a lack of ideas and a lack of creative, innovative strategy. For a company like Bosch, known for engineering excellence, resorting to corporate espionage - and being suspected of wanting to use another ocmpany's ideas says that Bosch is in deep trouble. 

There is a big difference between competitive intelligence and corporate espionage. Competiive Intelligence aims to understand everything about the competitive environment - and why customers choose one company in preference to another. It can also try and understand what a competitor aims to do next - so that clear lines can be drawn between companies. Espionage does something different. It says "we want to do the same as you and want to know your secrets". That's a straegy failure - and wrong! 

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