Financial Advisory Marketing and Social Media
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Financial Advisory Marketing and Social Media
Marketing & Social Media News and Solutions For Financial Advisors
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How to Use Color to Make an Impact by Daniel Solin

How to Use Color to Make an Impact by Daniel Solin | Financial Advisory Marketing and Social Media | Scoop.it
Most firms have marketing materials available on their websites and in hard copy. And every advisor communicates with clients via email and through periodic performance reports.
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Advisers: Quit talking to and about each other on social media

Advisers: Quit talking to and about each other on social media | Financial Advisory Marketing and Social Media | Scoop.it
Use it to offer information and build relationships with consumers who might become clients.
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How exactly RIAs can get the something for almost nothing they expect from 'free' social media

How exactly RIAs can get the something for almost nothing they expect from 'free' social media | Financial Advisory Marketing and Social Media | Scoop.it
Facebook, LinkedIn and Twitter basics can be a gateway to a broader cyber existence, maybe Seth Worby: Financial services is second-largest industry represented on LinkedIn -- and 67% of the profiles are adults with...
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A Small Gift with a Lasting Impact

A Small Gift with a Lasting Impact | Financial Advisory Marketing and Social Media | Scoop.it
Some advisors have found a way to make their gifts and entertainment stand out - and offer a valuable lesson on how you will get a bigger return from your activities - as well as recognize and thank clients.
AdvisoryQuest's insight:

Some ways to make small gifts memorable- it's the thought that counts and be unique and creative. It's not about the cost.

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The Question That Qualifies Prospects

The Question That Qualifies Prospects | Financial Advisory Marketing and Social Media | Scoop.it
Most advisors qualify prospects by their net worth or level of assets.
AdvisoryQuest's insight:

Good tips on use certain words or phrases to get clients to take action.

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Ten Lessons from America's Top Marketer

Ten Lessons from America's Top Marketer | Financial Advisory Marketing and Social Media | Scoop.it
The world's largest consumer products company with global sales of $80 billion, Procter and Gamble has 26 brands with sales over $1 billion and names like Tide, Crest and many others. P&G's marketing success provides 10 important lessons for financial advisors.
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Best Words, Images for Advisors to Hook Clients: Frank Luntz

Best Words, Images for Advisors to Hook Clients: Frank Luntz | Financial Advisory Marketing and Social Media | Scoop.it
The political pollster and corporate language consultant says “the simple truth” is in this year; “certified” is out.
AdvisoryQuest's insight:

Interesting research on how images and the right words and phrases help advisors reach clients greatest wants and needs. 

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The Key to Attracting New Clients: Be Less Available

The Key to Attracting New Clients: Be Less Available | Financial Advisory Marketing and Social Media | Scoop.it
Whether in booking appointments with prospects, getting key clients to come to events or winning over referrals, communicating a sense of limited supply helps you achieve your goals.
AdvisoryQuest's insight:

An interesting idea about how using "scarcity" to get clients to work with you.  At the end of the article is a list of other research about communicating effectively with clients.

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Bowen: 9 Strategies for Elite Advisors

Bowen: 9 Strategies for Elite Advisors | Financial Advisory Marketing and Social Media | Scoop.it
The secret to building a profitable business is attracting, serving and retaining a set of high-value clients. Use these ideas to make that happen.
AdvisoryQuest's insight:

If you attract  the right clients, are seen as the expert for their entire financial picture and range of concerns, and work hard to retain them, you will be successful.

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When a Positioning Statement Trumps the Elevator Pitch

When a Positioning Statement Trumps the Elevator Pitch | Financial Advisory Marketing and Social Media | Scoop.it

As the financial advisory space continues to undergo myriad changes, advisers must understand that what worked in the past will not necessarily work in the future. The relentless progress made by technology makes all of us feel somewhat harassed by the unending influx of commercials on TV, radio, computers, phones and tablets—the last thing we want to hear is another pitch for a service or product we may not need.

AdvisoryQuest's insight:

The term positioning statement is better than elevator pitch- which sounds canned and salesy. The author make good points about creating a response that leads the other person to ask, "How do you do that?"

 

The article also provides some good examples of positioning statements to gain the potential client's attention. Show them how you are a trusted expert and can solve their problems. Listening is the key to doing this effectively.

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A Top Secret For Raising Your AUM

Many veteran advisors contact me with the following questions: “Why do my high-value clients only entrust a portion of their assets with me? If they trust me with some assets, why not allow me to manage all of their assets?” “How can I change this situation?”

 

Clearly, the challenge for wealth managers is gaining insight into what matters to each of their clients so that they will feel comfortable entrusting their advisor with the bulk of their assets and remain loyal to them. 

AdvisoryQuest's insight:

I agree with the author that the common denominator in all relationship issues is a communication breakdown because people do not truly listen to each other.

 

Are you truly listening to what your clients are saying?

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Using LinkedIn to generate leads

Using LinkedIn to generate leads | Financial Advisory Marketing and Social Media | Scoop.it
Create a system for using the social media site to gain introductions to your target prospects
AdvisoryQuest's insight:

As the article stresses, having a clearly defined picture of your target market and gaining introductions to potential clients are key to growing your business.

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How a Financial Advisor Brought in $30 Million Last Year

How a Financial Advisor Brought in $30 Million Last Year | Financial Advisory Marketing and Social Media | Scoop.it
The plan revolved around two simple daytime activities that would be executed twice a week during work hours
AdvisoryQuest's insight:

Two social lunches per week is a great idea. Like most marketing initiatives, it takes discipline and works best if consistently done over a long period of time. The other key is the strategy of these daytime lunches and the value they also bring to the invitees. 

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Avoid the summer slowdown by using social media

Avoid the summer slowdown by using social media | Financial Advisory Marketing and Social Media | Scoop.it
“Make these your biggest months by staying connected with clients and actively look for opportunities to engage with new prospects.”
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Marketing Matters to Firms That Want to Grow

For many advisory firms, deliberately focusing on attracting new prospects and converting them to clients is a function that is all too convenient to ignore.
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Next Regulators Will Be Asking to See Text Messages

Next Regulators Will Be Asking to See Text Messages | Financial Advisory Marketing and Social Media | Scoop.it
Examiners regularly ask to see email and website records, but that's about to change. Smarsh's CEO predicts in just a few years, reviews of text messages could be commonplace.
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Happiness is a Choice by Daniel Solin

Happiness is a Choice by Daniel Solin | Financial Advisory Marketing and Social Media | Scoop.it
Why do so many highly intelligent people with good paying jobs act in a way that is so obviously not in their best interests?
AdvisoryQuest's insight:

As the article title states, we do make a conscious choice to to be happy or not happy.  People (clients) would rather be around other people who are  happy (positive, upbeat).  I believe a person's positivity is contagious.

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8 Ways to Build Extreme Client Loyalty

8 Ways to Build Extreme Client Loyalty | Financial Advisory Marketing and Social Media | Scoop.it
These steps, large and small, will sustain long-lasting client relationships.
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8 Tips to Balance Your Personal, Professional Lives on Social Media

8 Tips to Balance Your Personal, Professional Lives on Social Media | Financial Advisory Marketing and Social Media | Scoop.it
Here are 8 tips to help you present your personal side on social media while maintaining a professional presence.
AdvisoryQuest's insight:

Tips to help keep you on track and consistently sharing information on social media.

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Social media success factors

Social media success factors | Financial Advisory Marketing and Social Media | Scoop.it
For advisors using social media, the number of networks used and frequency of activity is directly proportional to asset gains attributed to social media.
AdvisoryQuest's insight:

Interesting graphics summarizing tools used by the advisors surveyed by Putnam.

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Steps to maximize the power of Twitter for your advice firm

Steps to maximize the power of Twitter for your advice firm | Financial Advisory Marketing and Social Media | Scoop.it
With compliance reins loosening, the social media platform can be a business booster.
AdvisoryQuest's insight:

A good primer to get you started using Twitter.

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What Facebook’s Future Holds for Advisors

What Facebook’s Future Holds for Advisors | Financial Advisory Marketing and Social Media | Scoop.it
Facebook’s plans may directly affect advisors’ business and will surely shape their social media strategies. Then there are the compliance and robo-advisor implications.
AdvisoryQuest's insight:

From the article...."The takeaway here is that we should expect there to be an increase in demand for support of communication between customers and advisors through messaging platforms."

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Get Better Feedback From Clients

Get Better Feedback From Clients | Financial Advisory Marketing and Social Media | Scoop.it
You can use a well-organized advisory board to get strategic advice from the people who are your most valuable assets. Here are a few suggestions for running a group.
AdvisoryQuest's insight:

As the article suggests, your key clients are more likely to participate in these types of meetings than you think, because they have a vested interest in wanting your firm to offer the best experience for them.  This also creates a strong reason for them to refer their friends, knowing that they are working With someone who is continuously trying to improve their services,. 

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Crafting An Annual Client Service Calendar To Illustrate A Financial Planner’s Value To Prospective Clients

Crafting An Annual Client Service Calendar To Illustrate A Financial Planner’s Value To Prospective Clients | Financial Advisory Marketing and Social Media | Scoop.it

In a relationship-based service business like financial planning, a lot of work goes on behind the scenes to provide value to clients. On the one hand, this is the whole point of hiring a financial advisor – to delegate at least some of that work to a professional – yet at the same time, when much of the service work becomes invisible “shadow work”, clients may not fully appreciate how much is really done on their behalf."

AdvisoryQuest's insight:

Creating an annual service calendar is a good way for firms to document all of the work, the "shadow work" done for clients throughout the year. 

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Five Strategies for Retaining Next-Generation Clients

Five Strategies for Retaining Next-Generation Clients | Financial Advisory Marketing and Social Media | Scoop.it
Improving engagement levels

By 2050, over $27 trillion is expected to pass from one generation to the next, and with that transition a significant percentage of the next generation will leave their parents’ and grandparents’ advisors.
AdvisoryQuest's insight:

The key to retaining next generation clients, according to the noted study, is engagement with the children of clients.  Develop a relationship with them and it appears they will stay loyal.

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