Field Guide to Digital Marketing
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Field Guide to Digital Marketing
MK Tantum's Digital Marketing & SEO Wunderkammer
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The Condition: Chronic Self-Disclosure

The Condition: Chronic Self-Disclosure | Field Guide to Digital Marketing | Scoop.it

An excess of candor remains a problem—the digital equivalent of a nip-slip or drunken voicemail—yet these cases are more accidental than confessional. Secret identities and alternate lives have been ferreted out, turned into a professional liability. When they persist, they are (hopefully temporary) refuges created out of need—like the online homes made by teens who don't fit in in their real-life homes. These internet lives are real life by proxy, not a shadowy, distorted version that is never intended to be realized.

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Social Reputation for SEO, Traffic Cannibalization & Google Transparency - Q&A with Matt Cutts

Social Reputation for SEO, Traffic Cannibalization & Google Transparency - Q&A with Matt Cutts | Field Guide to Digital Marketing | Scoop.it

Matt Cutts gave an in-depth SEO Q&A session at SES San Francisco.

 

"Google can only use social signals from Open Graph sources. It can’t crawl Facebook pages to see who is reputable, reliable or has real world impact as a brand has on those platforms".

 

“Google is cautious about using [Twitter or other private social networks it is able to crawl] as a signal – Twitter can shut it off at any time.”

 

 

Full Interview Here: http://www.brafton.com/news/qa-with-matt-cutts-at-ses-san-francisco-social-reputability-for-seo-traffic-cannibalization-and-the-promise-of-transparency-from-google


Via Antonino Militello
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Hans Meier's comment, August 20, 2012 6:45 AM
Very interesting
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Data That Persuades: Ian Lurie's SES presentation, with notes

Data That Persuades: Ian Lurie's SES presentation, with notes | Field Guide to Digital Marketing | Scoop.it
I gave a talk titled Data That Persuades at SES San Francisco yesterday. I would like to say it was a fantastic home run, but I was bleary-eyed and out of it, and I think some of my points did not totally get across.
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3 Ways to Advance Maturity in Your SEO Metrics

3 Ways to Advance Maturity in Your SEO Metrics | Field Guide to Digital Marketing | Scoop.it

If you're reporting like an amateur, this article has some good tips for refocusing your reports to make them more valuable to your business.


Via Joy Bhattacharya
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31 Must-Read SEO Experiments and Test Findings | SEO.com

31 Must-Read SEO Experiments and Test Findings | SEO.com | Field Guide to Digital Marketing | Scoop.it
Most professional SEO companies & experts routinely conduct formal & informal SEO experiments, here are 31 for you to review. (fantastic look at revolutionary seo experiments by @claye -- anyone seen similar for sem?
Via Project Assistant
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15 Fresh Resources for Increasing Ecommerce Conversions

15 Fresh Resources for Increasing Ecommerce Conversions | Field Guide to Digital Marketing | Scoop.it
Profiling (or demographic segmentation) is essential in ecommerce.
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10 Dangerous Defaults in PPC

10 Dangerous Defaults in PPC | Field Guide to Digital Marketing | Scoop.it
You remember that episode where Homer Simpson goes into space as a NASA astronaut? He only got to go because Barney Gumble has an alcoholic relapse and Homer was the second runner up.
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