Alcohol as a Tool in the Dating Game » Sociological Images | 'Winebanter' |

I’ve never been able to find a picture of it, but when I was in graduate school (not so long ago) and living in Madison, Wisconsin, there was an ad for Bacardi on the side of a city bus that said: “Bacardi, the Ultimate Wingman.”  A wingman is a friend who helps you get laid, so the not-so-subtle message of the ad was: “get’er drunk and she’ll do ya!”

Here are two ads that have, essentially, the same message (the first was given to me by my student, Bo; the second was found here).

This one could be interpreted as, “Drink Heineken so you won’t be nervous,” or, “Drink Heineken so you’ll get what you want without any trouble.”

Via Paula Maria Tinoco Trindade