The Digital Fast Lane
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The Digital Fast Lane
Musings on innovation and digital disruption
Curated by Brad Mehl
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A Crash Course in Storytelling for B2B Marketers

A Crash Course in Storytelling for B2B Marketers | The Digital Fast Lane | Scoop.it

What does all marketing boil down to? Throw out the advertising, the creative, the offer, the sales team, and the website.

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How to thrive in a world of continuous disruption | Information Age

How to thrive in a world of continuous disruption | Information Age | The Digital Fast Lane | Scoop.it

The challenges facing business leader today have never been tougher — and at the heart of most of them is digital disruption 

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How Do You Create A Culture Of Innovation?

How Do You Create A Culture Of Innovation? | The Digital Fast Lane | Scoop.it
This is the third part in a series by Scott Anthony, author of The Little Black Book Of Innovation.It sounds so seductive: a “culture of innovation.” The three words immediately conjure up images of innovation savants like 3M, Pixar, Apple, and...
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Runaway Facebook Threads! 5 Tips B2B Community Managers Should Master

Runaway Facebook Threads! 5 Tips B2B Community Managers Should Master | The Digital Fast Lane | Scoop.it
Alert! Alert! Your social community is in crisis! Remember that third-party article you posted to the company Facebook Wall yesterday afternoon? Its content sure didn’t seem controversial at the time.
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Big Data Will Need 1.5 Million Data Scientists | Dice | SmartData Collective

Big Data Will Need 1.5 Million Data Scientists | Dice | SmartData Collective | The Digital Fast Lane | Scoop.it
How many of these jobs can be performed by bots (computer programs)?
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Workplace creativity – can it be predicted? « Innoventure

Workplace creativity – can it be predicted? « Innoventure | The Digital Fast Lane | Scoop.it
Workplace creativity: can it be predicted?
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The Top Five Sites for Keeping Up With Creativity and Design - Forbes

The Top Five Sites for Keeping Up With Creativity and Design - Forbes | The Digital Fast Lane | Scoop.it
How do you keep abreast of all the important developments in design and creativity, if you're not a natural born designer? Here are five sites that can help.
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Creating Strategic Impact - 3 Project Management Steps to Review Concepts | The Brainzooming Group

Creating Strategic Impact - 3 Project Management Steps to Review Concepts | The Brainzooming Group | The Digital Fast Lane | Scoop.it

review concepts with a group to solicit reactions and input. What project management steps should you take to productively review concepts so the feedback is a

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9 Reasons Why Personalized Marketing Still Isn't Accurate - InformationWeek

9 Reasons Why Personalized Marketing Still Isn't Accurate - InformationWeek | The Digital Fast Lane | Scoop.it

Personalization efforts have served as a vanguard for big data at many organizations. But some of these programs still fall short. Here's a closer look at what's going wrong. Does your enterprise fit these profiles?

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Thought for the Day...

Start every meeting by saying that good ideas not focused on the goal of the meeting will be "parked" for future reference.  Squirrel them away on a white board and pursue them another time.  Keeps everyone focused and gives a shelf life to creativity.

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How to Be Creative: The Science of Genius

How to Be Creative: The Science of Genius | The Digital Fast Lane | Scoop.it

 

Creativity is more art than science but you've got to give them credit for the provactive title...

 

In his book "Imagine: How Creativity Works," author Jonah Lehrer posits that geniuses are not super heroes, but the result of unstifled imagination and free-flowing ideas.

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Forrester: B2B Marketing Budgets Rising 6.8% in 2012

Forrester: B2B Marketing Budgets Rising 6.8% in 2012 | The Digital Fast Lane | Scoop.it
Advertising - B2B marketers are increasing marketing budgets 6.8% on average in 2012, according to a survey from Forrester Research. Across various industries, gaps in marketing investment growth have narrowed from levels ...
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Why We Need Storytellers at the Heart of Product Development | UX Magazine

Why We Need Storytellers at the Heart of Product Development | UX Magazine | The Digital Fast Lane | Scoop.it
Why We Need Storytellers at the Heart of Product Development http://t.co/8U1C1ctf...
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Why Does Management Care About Velocity? | Managing Product Development

Why Does Management Care About Velocity? | Managing Product Development | The Digital Fast Lane | Scoop.it
Why Does Management Care About Velocity?
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