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Rescooped by Phyllis Shapiro from Public Relations & Social Marketing Insight
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4 Takeaways on Retail's Digital Future from Marketing Executives at Williams-Sonoma, Sephora, Gilt.com & Macy’s

4 Takeaways on Retail's Digital Future from Marketing Executives at Williams-Sonoma, Sephora, Gilt.com & Macy’s | Luxury Retailers | Scoop.it

Gone are the days when a mobile strategy was far down on the priority list—a “nice-to-have” bonus for retailers. With a mobile audience of 874 million potential customers, leaders in the ecommerce space are making serious investments to maximize the new opportunities created by the technology we carry with us everywhere we go. In fact, 53% of retail marketers position mobile as their number one strategic priority, according to a Shop.org report.


eMarketer recently interviewed top marketing executives from Williams-Sonoma, Sephora, Gilt.com, and Macy’s to dig into the trends, challenges, and opportunities they’re seeing in the increasingly digital world of retail. Mobile is still a rapidly evolving channel, but here are four key takeaways on what these top retail executives had to say about the exciting digital possibilities that lie ahead....


Via Jeff Domansky
Phyllis Shapiro's insight:

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Jeff Domansky's curator insight, February 4, 2014 1:20 AM

These four leading retail marketers have lots to say on retail trends. Valuable advice on cross device shopping; omnichannel strategies; data science and personalization; and inspiring creative.

aanve's curator insight, February 4, 2014 9:55 PM

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Scoop Social's curator insight, February 5, 2014 10:14 PM

4 Takeaways on Retail's Digital Future from Marketing Executives

Rescooped by Phyllis Shapiro from Content Curation World
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Guiding Customers To The Best Possible Products: That's What Retail Curation Is All About

Guiding Customers To The Best Possible Products: That's What Retail Curation Is All About | Luxury Retailers | Scoop.it

"The Motley Fool - As choice becomes overwhelming, the winners of the future retail war will be the ones who can help guide customers to the perfect products."


Via Robin Good
Phyllis Shapiro's insight:

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Robin Good's curator insight, August 11, 2013 8:54 AM



Motley's Fool contributor Andrew Marder   has written about the critical importance that curation will have for the retail universe by citing as relevant examples Netflix and Amazon.


Netflix for example officially states: "...instead of trying to have everything, we should strive to have the best in each category."


In short, curation looks to provide customers with the best possible products instead of the most products possible.


"Amazon has dabbled in curation through its lists system, which allows other users to make curated lists, and through its "customers who viewed this item also viewed..." capability.


...


The success of curation is going to come from the combination of massive selection and systematized suggestion.


The model that Amazon is skirting the edges of gives consumers the ability to both drive their own choices and discover new ways to spend their money. As the algorithms that choose these recommendations become more powerful, the businesses will find higher strike rates with the suggestions.


My comment: Undoubtedly, a growing trend emerging for online retailers is the need to focus on selecting and curating the most relevant products, rather than all of those available, for their specific tribe. This is why those retailers capable of finding and hiring quality curators (or leveraging their users passions) to organize and showcase their product line-ups will be enjoying greater conversions and sales than those simply using algo-based selections.  

Expert advice and trusted suggestions work a lot better than any algo.



Rightful. Insightful. 8/10


Full article: http://www.fool.com/investing/general/2013/05/23/the-future-of-retail-is-curation.aspx


(Image credit: Pair of shoes circle by Shutterstock)


Prof. Hankell's curator insight, August 11, 2013 7:27 PM
Robin Good's insight:

 

 

Motley's Fool contributor Andrew Marder   has written about the critical importance that curation will have for the retail universe by citing as relevant examples Netflix and Amazon.

 

Netflix for example officially states: "...instead of trying to have everything, we should strive to have the best in each category."

 

In short, curation looks to provide customers with the best possible products instead of the most products possible.

 

"Amazon has dabbled in curation through itslists system, which allows other users to make curated lists, and through its "customers who viewed this item also viewed..." capability.

 

...

 

The success of curation is going to come from the combination of massive selection and systematized suggestion.


The model that Amazon is skirting the edges of gives consumers the ability to both drive their own choices and discover new ways to spend their money. As the algorithms that choose these recommendations become more powerful, the businesses will find higher strike rates with the suggestions.

 

My comment: Undoubtedly, a growing trend emerging for online retailers is the need to focus on selecting and curating the most relevant products, rather than all of those available, for their specific tribe. This is why those retailers capable of finding and hiring quality curators (or leveraging their users passions) to organize and showcase their product line-ups will be enjoying greater conversions and sales than those simply using algo-based selections.   

Expert advice and trusted suggestions work a lot better than any algo.

 

 

Rightful. Insightful. 8/10

 

Full article:http://www.fool.com/investing/general/2013/05/23/the-future-of-retail-is-curation.aspx