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Why Your Brand Should Be on Pinterest - Multichannel Merchant

Why Your Brand Should Be on Pinterest - Multichannel Merchant | Fashion E-Commerce | Scoop.it
By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. See where brands are going to promote their products on social media.
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A thoroughly entertaining beginner's guide to data and analytics - Econsultancy (blog)

“A thoroughly entertaining beginner's guide to data and analytics Econsultancy (blog) The US retailer wanted to give discounts to expecting couples on the items they needed as a new parent, but without having access to that information, Target had...”

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Uber Is Quietly Testing A Massive Merchant Delivery Program - TechCrunch

Uber Is Quietly Testing A Massive Merchant Delivery Program - TechCrunch | Fashion E-Commerce | Scoop.it
Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and..
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Chairish Pioneers Social E-Commerce by hosting a Live Sale on Instagram from ... - PR Web (press release)

Chairish Pioneers Social E-Commerce by hosting a Live Sale on Instagram from ... - PR Web (press release) | Fashion E-Commerce | Scoop.it
San Francisco, CA (PRWEB) April 08, 2015 -- Chairish pairs with Waiting on Martha Blogger for sixth edition of their innovative Instagram sale
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Store-within-a-store: Brick-and-mortar's 'godfather strategy' - Retail Dive

Store-within-a-store: Brick-and-mortar's 'godfather strategy' - Retail Dive | Fashion E-Commerce | Scoop.it
“Department stores, big box retailers, and now even fresh-from-bankruptcy RadioShack are turning to other brands to help reach new customers.”
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This is probably one of the very few areas in retail where Europe is ahead of the US, as concession based selling has been an important retail strategy for brands for more than 20 years.
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3 Lessons Learned From Target's Marketing Approach - Multichannel Merchant

3 Lessons Learned From Target's Marketing Approach - Multichannel Merchant | Fashion E-Commerce | Scoop.it
Here are some examples of how mid-market retailers can learn from Target and use technology to develop more customer-centric marketing approaches.
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#omnichannel # marketing

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Should retailers bring social media channels in-house? - Essential Retail

Should retailers bring social media channels in-house? - Essential Retail | Fashion E-Commerce | Scoop.it
Nigel Collett, CEO of the rpa:group, thinks Burberry and Superdry are leading the way in the fashion sector by seizing firm control of their respective social media outputs.
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#social #content #marketing

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Thumbs Down: Why Brands Should Care Less About the 'Like' - SocialTimes

Thumbs Down: Why Brands Should Care Less About the 'Like' - SocialTimes | Fashion E-Commerce | Scoop.it
When it boils down to it, brands know everything they post on Instagram will appear in followers’ feeds, whereas much of their Facebook content can remain unseen, even though many use paid media to engage with their followers.
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#social #content #marketing

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TK Maxx tops loyalty and satisfaction chart but H&M fails to make an impact ... - Retail Gazette

TK Maxx tops loyalty and satisfaction chart but H&M fails to make an impact ... - Retail Gazette | Fashion E-Commerce | Scoop.it
Retail Gazette
TK Maxx tops loyalty and satisfaction chart but H&M fails to make an impact ...
Retail Gazette
...
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7 Retail Trends That Will Shape How You Shop This Year

7 Retail Trends That Will Shape How You Shop This Year | Fashion E-Commerce | Scoop.it
The pundits have consulted their crystal balls and have zeroed in on trends poised to shake up, redefine and drive the retail industry — and how we shop — in 2015. Here’s what they foresee: 1.
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Disrupting the fashion industry | ISRAEL21c

Disrupting the fashion industry | ISRAEL21c | Fashion E-Commerce | Scoop.it
“Shopping malls still attract the majority of fashion seekers, but market research shows that online apparel is the fastest-growing e-commerce category in North America and Europe. ... “Israelis are very creative people, and so is fashion.”
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20 Ideas Worth Stealing - National Retail Federation

20 Ideas Worth Stealing - National Retail Federation | Fashion E-Commerce | Scoop.it
“Innovative ways to meet highly personalized consumer demands.”
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Gucci Beats Burberry in Digital Sweepstakes - New York Times (blog)

Gucci Beats Burberry in Digital Sweepstakes - New York Times (blog) | Fashion E-Commerce | Scoop.it
“L2, a digital think tank, says Gucci is tied with Coach as the most web-savvy luxury brand.”
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Are We Really Going To Shop From The Apple Watch? What Retail Apps Are ... - Forbes

Are We Really Going To Shop From The Apple Watch? What Retail Apps Are ... - Forbes | Fashion E-Commerce | Scoop.it
There were multiple new apps created in time for the Apple Watch hitting stores in April, with retail one of the key categories within that.
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The best ways for brands to branch out of their comfort zones - VentureBeat

The best ways for brands to branch out of their comfort zones - VentureBeat | Fashion E-Commerce | Scoop.it
Guest Multiplying the ways consumers can interact with your brand in the wild is often easier said than done, however.
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Nordstrom Testing Custom Shoe Design Studio With Shoes Of Prey In Five ... - Retail Solutions Online (press release)

Nordstrom Testing Custom Shoe Design Studio With Shoes Of Prey In Five ... - Retail Solutions Online (press release) | Fashion E-Commerce | Scoop.it
Nordstrom, retailer of luxury goods and fashion, has pledged to spend billions on e-commerce in 2015, with 35% of their sales spent on technology...
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Top 4 Trends in Mobile Commerce - AlleyWatch

Top 4 Trends in Mobile Commerce - AlleyWatch | Fashion E-Commerce | Scoop.it
It’s not just another interface. It’s becoming the center of consumer attention.
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Balancing online and offline - Business Today

Balancing online and offline - Business Today | Fashion E-Commerce | Scoop.it
Business Today
Balancing online and offline
Business Today
China's leading maternity wear brand, O.C.T.
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#multichannel #platform #strategy

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4 ways to entice the millennial shoppers - YourStory.com

4 ways to entice the millennial shoppers - YourStory.com | Fashion E-Commerce | Scoop.it
Millennial shoppers’ wield powerful spending powers and their influence over brands opens a plethora of business opportunities. With advancement of technol
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#marketing #millenials

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Executive Q&A: Bebe Gives its Customer Data a Makeover - 1to1 Media

Executive Q&A: Bebe Gives its Customer Data a Makeover - 1to1 Media | Fashion E-Commerce | Scoop.it
Bebe EVP and Chief Digital Officer Erik Lautier shares the company’s strategy for improving cross-channel experiences and winning back customers.
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#omnichannel #personalisation #marketing

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The Discount Trap - Financial Express

The Discount Trap - Financial Express | Fashion E-Commerce | Scoop.it
Brands are rushing to offer deep discounts as e-commerce sites play on flash sales to lure customers. Even as sales spike, comes a sobering thought: what does it do to brand value?
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And here are the 5 amazing products launched on stage during Paris Founders ... - The Rude Baguette

And here are the 5 amazing products launched on stage during Paris Founders ... - The Rude Baguette | Fashion E-Commerce | Scoop.it
“Last Monday, in front of 500+ attendees: investors, journalists, entrepreneurs ans startup lovers, 6 awesome startups launched on the stage of LePalais Bro”
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Global Powers of Retailing Top 250 (2015) - National Retail Federation

Global Powers of Retailing Top 250 (2015) - National Retail Federation | Fashion E-Commerce | Scoop.it
“This year's annual report focuses on the theme of "embracing innovation".”
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NetSuite Acquires Venda to Boost Omnichannel eCommerce Abilities

NetSuite Acquires Venda to Boost Omnichannel eCommerce Abilities | Fashion E-Commerce | Scoop.it
“Cloud-based financial and omnichannel software provider NetSuite has acquired eCommerce solutions firm Venda for an undisclosed amount. The acquisition of.”
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1 blank cheque, 2 unusual co-founders: here's how this Tinder-like shopping ... - Tech in Asia

1 blank cheque, 2 unusual co-founders: here's how this Tinder-like shopping ... - Tech in Asia | Fashion E-Commerce | Scoop.it
“Shoppr draws heavily from dating app Tinder’s swipe-to-discover methodology, which the team finds is “light and fun enough to keep us going for hours on end.””
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